digital media & entrepreneurship in india - for mop vaishnav college, department of media &...
TRANSCRIPT
Digital Media & Entrepreneurship in India
M.O.P. Vaishnav College – Media & Communications Department3rd Sep 2015
The Mobile Revolution is changing everything
Indian Internet Landscape
What is the population of India?
Mobile Users in India - 2015
886 000 000
Internet users in India
About 350 000 000
Facebook Users in India - 2015
138 000 000
Monthly Active Users on Whatsapp in India?
120 000 000
Number of apps in Google Play - 2015
1,400,000
Population: 1241m
Internet: ~250m
Putting India in perspective – only 20% population online (36% penetration in urban & 6% in rural)
70% usage is via mobile + the internet speed is still very low
How are businesses & brands marketing via digital media?
What is digital marketing? Is it relevant more than ever before ?
Digital Marketing to
be Integrated
Social Media
Marketing
Digital Advertising / Emailer
Search Engine
Optimisation
User friendly & Responsive
Website
What is digital marketing? Is it relevant more than ever before ?
User friendly & Responsive
Website
Website or Mobile App is the first step to your digital presence
Responsive website design is a must
Right user experience – drive them to convert
Heatmap to understand user behavior on website homepage
Heatmap to understand user behavior on website homepage
Track Consumer Behaviour
What is digital marketing? Is it relevant more than ever before ?
Search Engine
Optimisation
Then you need to be searchable so that your business can be found
It can be complex but focus on the important things first
Search Engine Optimisation & Content is key
Organic Traffic &
Conversion Growth
Selection of Themes,
Keywords
Continuous On-page and Off-page SEO
Content PlanSocial Media +
Ad Traffic + Website UX
• Address on-page issues• Continuous Off-page
Quality Link building
• Clear and differentiated content strategy to drive organic traffic
• Social Media: Driving Social Shares and Links/Mentions
• Driving quality inorganic traffic with high conversions has strong positive correlation with SEO traffic
• Keyword and Competitor Research to identify opportunities
..and that, in simple terms is how you increase your ranking on Google
How does Influencer marketing work?
Some recent influencer marketing campaigns
External Bloggers can be engaged to review the series to create viralityExternal Bloggers can be engaged to review
What is digital marketing? Is it relevant more than ever before ?
Social Media
Marketing
Social media captures largest shares of computer time in India
*Based on ComScore report, 2013
• Communicate the brand story and establish a connect with the target audience
Brand Story
Social Media can be critical in brand building and visibility
Fun & Relevant content works best rather than just product
Fun & Relevant content works best rather than just product
Fun & Relevant content works best rather than just product
Zomato does this very well
Truly Madly does this very well
Run social media campaigns to engage with the user #CutestCouple
Engaging contests like the #SuperFAN Contest
Lots of opportunities for Innovation in Social Media
Lots of opportunities for Innovation in Social Media
Creating content for social media need not always be a challenge
Stats / News
Blog posts
Learnings from current project
RT others
On Twitter its about real time conversations
“Likes” and “Follow” do not matter…
Increased visitors leading to sales
Higher Brand Awareness
Emotional connect with the brand
Analytics to understand the customer
Things that matter are..
What is digital marketing? Is it relevant more than ever before ?
Digital Advertising / Emailer
It’s a Google World
How does Retargetting work
A user visits your website and may or may not complete an action
Google/Adroll places a “cookie” in this user’s browser to show they visited your website
The user leaves your website and navigates through other websites on the Display Network
The “cookie” triggers your ad to show on these sites. This gives you another chance to advertise to this user
Facebook can still be very effective
Use free Analytics tools to track
Who are they? How are theygetting to your site?
What are they doing once they get there?
When are theyvisiting?
What does all the growth in digital mean for YOU?
What does this mean for you?
What do you want to become in Life?
Who is an entrepreneur?
Entrepreneurs solve problems
Entrepreneurs solve problems
Shravan & Sanjay Kumaran became entrepreneurs at age 10 & 12
If you don’t want to start out, then work somewhere awesome
