digital media for early stage startups - communications and sales when you have nothing
DESCRIPTION
Guest lecture for Aalto University communications course on February 27, 2014. The lecture explains how startup people think and work. It presents tools and action for communications professionals with a similar mindset. This approach can be utilized for early stage startups communicating and validating their vision with stakeholders before they have a finished service or product. The goal of this presentation is to help plan and implement communications (marketing and sales) programs utilizing digital (interactive and social) media.TRANSCRIPT
- 1. Using digital media for startups Erik Pntiskoski, CEO #AaltoDigiComms February 27, 2014
2. Communications is about seizing the moment !Anu Harju spoke about using Prezi. I remembered meeting their early investor. Thought it might be cool for them to know that Aalto folks are using it. 3. Learning objectives After this talk and discussion, participants should be able to 1. Understand how startup people do, and content makers should, work and think 2. Explain how startups engage various stakeholders already at very early stages of developing an offering 3. Plan and implement communications (marketing and sales) programs utilizing digital (interactive and social) media 4. Previous projects 5. 6 6. Communication at early stages 7. Goal: Get rst paying customers See Steve Blanks Customer Development Model What are main problems for customersDo we have a solution: customers agree and are willing to payFind out who makes purchase decisions 8. Understanding customer problems 9. Testing concepts#DodreamsGames Signup page: http://bit.ly/1clZPTD Task for you: See how concept evolves 10. Making sure we have a solution Typical structure for 2-pager/ presentation ProblemSolutionExecution + Moodboard/mockupCodeIt video if youre interested: http://youtu.be/a2-YjMCpblw@aaltoes_codeit 11. Sharing a vision Growing from single pilot customer to manyA-Day-in-the-Life stories in blogs: http://youtu.be/yKZNdMSUmK0Video for later - Marketeers on Marketing: BioTech Marketing with Lisa Isailovic (youtu.be/527_9AdGsVo) 12. Selling an ideahttp://asherv.com/threes/http://asherv.com/threes/presskit/ 13. Learn to love numbers 14. Discussion How you can become a pilot, not passenger in the plane in your career with digital media 15. Closing thought: Why should everything I do be live and public? I have a great idea No one will steal it if its good or uniqueDoing projects for personal branding When people Google your name, what kind of content are you associated with? What topic do you want to be considered an expert in?The recruiters point of view (Greetings from the Silicon Valley) Is this person smart and inquisitive?Does the person have an attitude and habit of taking action? Is there live/online evidence of completing projects?Good communication skillsSpecial skill combination in domains like programming or marketing 16. Sign up for our new game: bit.ly/1clZPTDEmail: [email protected] Twitter: @epkoski