digital media kit 2016-17 · plans on purchasing quick stats canada hike worldwide 1. canada 2....

Digital Media Kit 2016-17

Mountain Life’s online reach is booming.

75,041 average monthly | 900,489 total annual

WEBSITE PAGEVIEWS: AUG. 1, 2015 - JULY 31, 2016

Our online platform mountainlifemedia.ca is now reaching more consumers than ever. Far and above our competition,

our combined website and social media channels now reach more than 4 million users a year.

No other website in Canada offers more original, engaging content that speaks directly

to the core of the all-season outdoor lover.

ML

ML Digital Media Kit | August, 2016 of 7

SKIING AND SNOWBOARDINGThe latest news, photos, athlete interviews, resort profiles, tech tips, snow reports, travel stories and videos to get you geared up to get down. From deep powder backcountry missions to resort culture, we bring you the best in mountain living.

MOUNTAIN BIKINGOur mountain bike experts run down the best trails, talk to the top athletes and bring you the photos and videos to inspire your two-wheeled adventure. Add tech articles on bike tuning, travel tips and bike park reviews and we’ve got your mountain biking needs covered.

CLIMBINGFor those with an itch to climb, we are your source. From the Bruce Peninsula in Ontario to the alpine routes in the Rockies, we highlight the best in the high-altitude.

PADDLINGIs there anything better than a mellow paddle down a winding river? Maybe dropping class-5 runs on a first descent? We’ve got them both in spades—whether it’s a 2,500 km expedition through Labrador, or a day spent running rapids in the Kootenays.

ON THE TRAILAccording to a recent reader poll, the most popular activity among our readers is hiking. We bring you the latest gear reviews, trail info, training and health advice to make sure you get the most of your days on the trail.

THE GREAT OUTDOORSAs mountain lifers, there’s so much to explore, experience and open our minds to. Whether it’s fly fishing for steelhead in B.C.’s north or camping in Ontario’s vast wilderness, we bring you all the news, tips and inspiring stories an outdoor enthusiast could ask for.

Content

Killer content is king at Mountain Life Media, and we keep a close eye on keeping things fresh and relevant to our worldwide audience.

All categories are available for exclusive individual sponsorship. four month minimum commitment


48% 68%

52% 44%

Average amount our readers plan to spend on Winter equipment in the next 18 months

cad $2,550

Average age

38.5 yrs

Average HHI

cad $102K

Numbers of times/week our readers take part in outdoor activity/adventure

5.3 summer 4.5 winter

WHICH ACTIVITIES DO YOU PARTICIPATE IN?

Owns a home

Plans on purchasing

QUICK STATS

CANADA

Hike

WORLDWIDE

1. Canada

2. United States

3. United Kingdom

4. Australia

5. Sweden

6. Germany

7. France

8. Swizerland

9. Japan

10. Norway

Ski/Snowboard

Photography

Watersports

65%

47%

44%

38%

Combined data based on Analytics and 2014-15 LIVE IT UP Contest readership survey.

PE + NS + NL + NB

1%

BC

32%AB

8%

SK

1%

MB

1%ON

49%

QC

7%

YT + NT + NU

1%

ML Demographics

top

10

� � � � �Content � Gear Supporters Magazines � Subscribe � Contact �ML

Medium Rectangle1

Category Sponsor3

Leaderboard2

Medium Rectangle1

Medium Rectangle1

Medium Rectangle1

Medium Rectangle1


AVAILABILITY

Format Displayed Cost

CPM

1 300x250 Medium Rectangle

$30

2 728x90 Leaderboard

$30

3 Category Sponsor

$25

Advertising OptionsDISPLAY ADS

1

2


NEWSLETTER AVAILABILITY

Format Displayed Cost

1 600x100 Custom Banner

$100

2 Content Custom Article distributed via our Newsletter

$200

Subscribers: 4,866. Open Rate: 32%.

CONTESTS AVAILABILITY

Channel Displayed Cost

Social Media

contact for pricing

Newsletter

$200

Website

$300

Full Buildout

contact for pricing

Advertising OptionsNEWSLETTER CONTESTS

CUSTOM CONTENTWE TELL GREAT, ENGAGING STORIES — IT’S WHAT WE’RE GOOD AT. Let us help you deliver your message through our online and social media channels. Talk to your sales rep about how we can build your brand a custom, targeted campaign based on your marketing goals.

TALK TO US ABOUT…

Custom Online Editorial Social Media Campaigns Contesting Gear Guide Placement

*All custom content campaigns subject to editorial approval.


The Numbers…ANALYTICSMOUNTAINLIFEMEDIA.CA

Sessions Users Pageviews

Monthly Average 231,182 214,778 265,963

Monthly Median 16,120 13,700 22,785

12 Month +/– (Median) +123% +117% +151%

Note: Although average is a commonly used statistic, median is often used to express a “middle” value in a set of data (aka, the general tendency or trend). While the average and median can be the same or nearly the same, they are different if there are a few extreme values (spikes in traffic). In this case, the average is significantly influenced by these ‘spikes’ and doesn’t accurately represent the majority of the values. In these circumstances, the median represents the general tendency better than the average.

SOCIAL MEDIA COMPARISONSOCTOBER 2015

Facebook Twitter Instagram

Mountain Life 11,534 3,977 3,627

Ski Journal 7,075 487 578

Frequency 6,865 910 6,597

Snowsports Media (S Media) 5,225 1,401 n/a

Kootenay Mountain Culture 4,032 n/a 1,041

Ski Canada 2,202 7,577 n/a

Forecast Ski Magazine 1,411 401 1,972

12 MONTH +/-

Mountain Life +19% +36% +241%

ML

0 374470 94976

65

ANN 16$12.95 CDN

$12.95 cdn


ENQUIRIESFor advertising enquiries, please contact:

Brian Peech DIRECTOR OF DIGITAL [email protected] +1 (778) 668-6206

DIGITAL AD DELIVERYPlease send digital ad creatives to:

John Magill WEB [email protected] +1 (604) 907-3876

mountainlife mtnlifemedia mountainlifemedia mlmedia mountainlifemedia

ML

digital media kit 2016-17 · plans on purchasing quick stats canada hike worldwide 1. canada 2....

Documents