D I G I T A L M E D I A K I T

PASTEMEDIA GROUP

OURREACH

TWITTER FACEBOOK NEWSLETTER WEBSITE

2016

50MILLION TOTAL

EVENTS YOUTUBE INSTAGRAM

340K 432K 517K 45M23K 34K 82K

(Yeah, our fan base is pretty big. A lot of people attend our parties & festivals, we love our social media followers, our e-newsletter goes out to our subscribers every day, and millions of unique people visit our websites every year.)

M I L L I O N M O N T H L Y P A G E V I E W S107

M O B I L E U S E R S50%

M I N U T E S O N S I T E ( A V E R A G E )12

M I L L I O N M O N T H L Y U N I Q U E S8

M I L L I O N M O N T H L Y S E S S I O N S11.1

1.3BYEARLY PAGEVIEWS1M

SO

CIA

L ME

DIA

F

OLLO

WE

RS

700MSTREAMED SONGS

160THOUSAND AUDIO TRACKS996,358

MONTHLY FACEBOOK LIVE SESSION VIEWS130T

HO

US

AN

D

LIVE

S

HO

WS 12

MIN

UT

ES

ON

SIT

E

AV

ER

AG

E

142THOUSAND TWEETS

63,338,286YO U T U B E V I D EO V I E W S40E

VE

NT

S

EV

ER

Y

YE

AR

850,000,000 TOTAL MINUTES VIEWED

www.paste.com

Paste.com features 200+ writers crafting

share-worthy content around the clock

about the latest Music, Movies, Tech, TV,

Games, Comedy, Books, Travel and more.

Balancing a whimsical sense of fun with an appetite

for smart substance, Paste’s Atlanta-based editorial

team posts over 50 features, interviews, lists,

galleries and news items each day. Our NYC-based

music office broadcasts daily Facebook Live Sessions

featuring artists like Matisyahu and Ani DiFranco,

along with emerging talent. And our huge collection

of more than 130,000 live audio/video performances

keep our million of fans coming back for more.

www.paste.com

From its inception in 2002, Paste has

reached beyond the bounds of music into

movies, books, travel, craft beer and more.

The editors and writers for each section

are experts in their subjects, writing with

passion, curiosity and original style.

S T O R I E S Y O U ’ L L S A V O R .

PASTEEDITORIAL CALENDAR JANUARY

Sundance, Most Anticipated of 2017, 100 Best

Superhero Movies of All Time

FEBRUARY

New York Fashion Week, Oscar’s Preview

MARCH

SXSW, GDC, Paris Fashion Week, 100 Best Comedies of

All Time, Wrestlemania 32, Paste Quarterly Issue #1

APRIL

2017 Music Festival Preview, 100 Best LGBTQ Movies of

All Time

MAY

James Beard Awards, 50 Best Soul Albums of All Time

JUNE

The Tony Awards, E3, 70 Best Movies of the ‘70s, Paste Quarterly Issue #2

JULY

Best of 2017 (So Far), San Diego Comic Con, Television

Critic’s Association Tour

AUGUST

100 Best War Movies of All Time

SEPTEMBER

Fall TV and games preview, Emmy Awards, 60 Best

Movies of the ‘60s, Paste Quarterly Issue #3

OCTOBER

New York Comic Con, 50 Best Jazz Albums of All Time

NOVEMBER

Sundance, 50 Best Movies of the ‘50s, Holiday Gift

Guides

DECEMBER

Best of 2017, Paste Quarterly Issue #4

ED

IT

OR

-I

N-

CH

IE

F

Josh Jackson

www.paste.com

Josh Jackson is co-founder and editor-in-chief of Paste. Under his

editorial leadership, Paste has been named “Magazine of the Year”

three times by the Plug Awards and two times years by the GAMMA

Awards. It was also nominated for the National Magazine Award for

General Excellence three years in a row and was twice listed among

the 50 Best Magazines by The Chicago Tribune. Jackson has been

named one of min magazine’s 21 Most Intriguing People in the

Magazine Industry, one of Relevant magazine’s 12 Revolutionaries and

one of the 40 Under 40 by both The University of Georgia and Georgia

Trend magazine. He’s served as a regular music and film critic for CNN

Headline News/HLN and Atlanta radio stations Dave-FM and WMLB.

From its inception in 2002, Paste has reached

beyond the bounds of music into movies,

books, travel, craft beer and more. The

editors and writers for each section are

experts in their subjects, writing with

passion, curiosity and original style.

www.paste.com

S T O R I E S Y O U ’ L L S A V O R .

PASTECOVERAGE

MUSIC

MOVIES

TV

DRINK

FOOD

GAMES

COMICS

POLITICS

MEDIA

BUSINESS

VISUAL ARTS

TRAVEL

SCIENCE

HEALTH

COMEDY

THEATRE

WRESTLING

BOOKS

DESIGN

SOCCER

STYLE

TECH

PASTEAUDIENCE

MEDIAN AGE

25-34

AVERAGE HHI

$88,499

MEDIAN HHI

$70,009

COLLEGE DEGREE+

80%

FEMALE 39%

MALE 61%

6.3X MORE INTERESTED IN ARTS & ENTERTAINMENT

5.7X MORE INTERESTED IN LEISURE & HOBBIES

5.0X MORE INTERESTED IN COMPUTERS & TECH

4.9X MORE INTERESTED IN FOOD & DRINK

3.3X MORE INTERESTED IN SHOPPING

3.2X MORE INTERESTED IN TRAVEL

2.5X MORE INTERESTED IN AUTOMOTIVE

Our studios in Davenport, Iowa and Rock

Island, Illinois have produced more than

6,500 intimate sessions with over 5,900

unique recording artists. Daytrotter’s

collection features over 32,000 songs.

Daytrotter live-to-tape songs by

bands like Haim, Mumford & Sons and

The National have been streamed over

700 million times.

www.daytrotter.com

Since Daytrotter has hosted 25+ bands each

spring at our annual music festival, Daytrotter

Downs. The Barnstormer Tours, a multi-state

road tour, features another 15-20 of our

favorite new artists and emerging bands.

Contact us for sponsorship opportunities.

www.daytrotter.com

N E W M U S I C D I S C O V E R Y F R O M T H E B E S T E M E R G I N G B A N D S

DAYTROTTEREVENTS

PHANTOGRAM

BEST COAST

THE LUMINEERS

CAGE THE ELEPHANT

AMOS LEE

BEN KWELLER

DEATHCAB

MGMT

LUCIUS

AGAINST ME!

BAND OF SKULLS

INGRID MICHAELSON

BELA FLECK

PETE YORN

WILCO

AVETT BROTHERS

THE CIVIL WARS

IRON & WINE

DAWES

OK GO

RJD2

+ MORE

N E W M U S I C D I S C O V E R Y F R O M T H E B E S T E M E R G I N G B A N D S

DAYTROTTERAUDIENCE

MEDIAN AGE

25-34

AVERAGE HHI

$50-100K

COLLEGE DEGREE+

75%

FEMALE 19%

MALE 81%

Wolfgang’s offers a wide assortment of

music merchandise including apparel,

vinyl and books —more than 115,000

products in stock.

Founded in 2003 with the purchase of

the extensive archives of legendary

music promoter Bill Graham, today

Wolfgangs.com serves more than

50,000 customers every day.

www.wolfgangsvault.com

The Wall Street Journal called our storefront

the most important one in the music

business. That’s because we have so many

unique products including posters, books,

magazines, handbills, apparel, more than

45,000 unique vinyls and over 160,000 audio

tracks from the 1955 Newport Jazz Festival to

today that people can stream and download.

www.wolfgangs.com

“ T h e m o s t i m p o r t a n t c o l l e c t i o n o f r o c k m e m o r a b i l i a a n d r e c o r d i n g s e v e r a s s e m b l e d i n o n e b u s i n e s s . ” - W S J

WOLFGANG’SMERCHANDISE

MUSIC

POSTERS

PHOTOGRAPHY

UNISEX CLOTHING

MEN’S CLOTHING

WOMEN’S CLOTHING

CHILDREN’S CLOTHING

VINYL

BOOKS

CDS & DVDS

COMIC BOOKS

GLASSES & MUGS

WATER BOTTLES

HANDBILLS

POSTCARDS

MAGAZINES

PROGRAMS

SWAG

VINTAGE TICKETS

GIFT CERTIFICATES

DAYTROTTER

+ MORE

T H E W O R L D ’ S B E S T M U S I C M E R C H + L I V E C O N C E R T R E C O R D I N G S

WOLFGANG’S VAULTAUDIENCE

MEDIAN AGE

35-44

AVERAGE HHI

$50-100K

COLLEGE DEGREE+

70%

FEMALE 28%

MALE 72%

Concert Vault is the world’s greatest

collection of vintage concert

recordings.

In 7 years, Concert Vault ’s huge audio

and video archive has been streamed

more than 500 million times.

Our audience enjoys over 170,000 audio

tracks, videos, interviews and comedy

from the archives of King Biscuit, Ash

Grove, Metropolitan, Silver Eagle,

TRAMPS, Record Plant and more.

www.concertvault.com

12.4%

1.6%

71.4%

14.6%From our Olympic coverage in Rio to our Art Basel

Hong Kong coverage, from our in-depth coverage of

the Balkans to our lighthearted series The

Takeaway, there’s no where Paste doesn’t go.

Our audience visits us from around the globe. One

of our most dedicated readers lives on the French

island of Réunion in the Indian Ocean, east of the

coast of Madagascar. Most Paste readers live in the

United States, Europe and Asia, but we’ve seen our

international audience explode with the addition of

our Politics, Media and Business coverage.

Top 10 Visitor Countries: United States, United

Kingdom, Canada, India, Australia, Germany, New

Zealand, Philippines, Netherlands and France.

www.paste.com

GLOBALAUDIENCE

INFLUENTIAL

Our editorial voices and

tastemakers drive influence

across 22 unique channels.

PASSIONATE

We socialize our content 24/7

bringing compelling viewpoints

to the most valuable audiences.

AUTHORITATIVE

Award-winning journalism and

exclusive content from shows

and stages around the world.

INTEGRATED

Our properties support all IAB

Rising Start units including

Billboard, Film Strip & Pushdown.

ADVERTISING

BRANDPARTNERS

C U S T O M C O N T E N T F O R T O P B R A N D S

Contact us for more information.

Paste has created custom content,

events and ad programs designed

for a variety of top-tier brands in

Entertainment, Technology, Food

& Beverage, Consumer Goods and

Automotive verticals.

CASE STUDY: COMEDY CENTRAL

Comedy Central and Paste Magazine partnered to create a

program surrounding the promotion of their third season of

Nathan For You! Paste composed 4 pieces of custom content

focusing on the antics of business advisor, Nathan.

The content premiered along with the first four episodes of Nathan

For You! and was road-blocked and promoted through social media

avenues and superlist newsletter email sends, earning above

average pageviews.

NATHAN FOR YOU! CONTENT PROMOPaste Comedy Editors created a

series of sponsored posts, which

were promoted through Paste’s

social media channels around the

third season launch.

CASE STUDY: COMEDY CENTRAL

CASE STUDY: NETFLIX

When Netflix launched their hit animated comedy BoJack

Horseman, they came to Paste for 4 million video ad impressions.

The show is an outrageous and dark comedy full of cultural

references and social commentary.

The target audience was very niche demographic with affinity for

music, movies, video games and new technology.

BOJACK HORSEMAN PREMIERE

Netflix was looking for an ad

partner that could build

awareness with video, drive

impact with takeovers and sustain

audiences with rich media.

through both a national campaign

and local extensions in highly

geotargeted locations.

CASE STUDY: NETFLIX

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T H E S I T E - W I D E C A M P A I G N G E N E R A T E D

4 M I L L I O N I M P R E S S I O N S

BOJACK HORSEMAN PREMIERE

CASE STUDY: NETFLIX

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Since the Netflix campaign’s

conclusion, our TV and Comedy

Editors have continued to champion

the award-winning show.

Paste’s TV Editor Matt Brennan

calls it “The streaming network’s

crowning achievement... BoJack

has already secured itself a firm

place in TV history.”

CASE STUDY: ALOFT HOTELS | A VISION OF W HOTELS

Aloft Hotels and Paste Magazine partnered to create a program

surrounding the promotion of Aloft Hotels across America. Paste

booked bands for and drove attentance to more than a dozen

performances at locations around the country, shooting video for

the website in conjunction with a massive media campaign across

all Paste properties.

LIVE @ ALOFT HOTELS

CASE STUDY: ALOFT HOTELS | A VISION OF W HOTELS

From 2013 to 2015, Paste booked,

hosted and filmed live music

performances in more than 40

Aloft Hotels across the country.

Participating acts included

Nathaniel Rateliff, Jukebox the

Ghost, Drew Holcomb and The

Districts.

LIVE @ ALOFT HOTELS

CASE STUDY: ALOFT HOTELS | A VISION OF W HOTELS

Paste also partnered with the

hotel chain on Project: Aloft, a

spotlight contest for musicians.

In 2015 alone, the partnership

resulted in more than 48 million

impressions.

CASE STUDY: JAMESON IRISH WHISKEY

Jameson and Paste partnered on a series of advertorial features to

to explore Jameson in a new light. Drinks Editor Graham Averill

spent a week discovering the nuances of the brand, which has

much more to offer than just being a shot ordered to accompany

an Irish stout, and translated that new knowledge to Paste readers

through a series of successful evergreen posts that continue to pay

dividends for our readers and the brand years later.

STRAIGHT FROM THE BARRELWhile the nature of the campaign

was intended to elevate the

Jameson brand for Paste Drink

readers, one of the most successful

aspects of the project was our

ability to blend traditional spirits

coverage with a travel writing

sensibility that helped the campaign

transcend the limited “spirits

coverage” category and reach new

readers, transforming the brand

from mere “whiskey” to “lifestyle.”

CASE STUDY: JAMESON IRISH WHISKEY

F R U I T Y , B O O Z Y , W I T H A B I T O F A N C I E N T W O O D —I ’ M P R E T T Y S U R E T H I S I S W H A T H E A V E N S M E L L S L I K E T O O .

— G R A H A M A V E R I L L P A S T E D R I N K S

STRAIGHT FROM THE BARREL

CASE STUDY: JAMESON IRISH WHISKEY “I T H I N K I T ’ S A B O U T T I M E T O O P E N O N E O R T W O O F T H E S E B A R R E L S U P .”

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The campaign showed the

intersection of Jameson with Irish

culture, giving Paste readers the

opportunity to explore a single

brand in depth, by riding along on a

wild, hair-brained VW bug tour of a

local bartender’s seaport home

town and visiting a gastro-pub

owner who knows more about

pairing craft beer and whiskey with

food than any certified cicerone.

AMERICAN FAMILY INSURANCE

Paste booked shows in three cities,

arranging for bands to interact with

students of The School of Rock. We

shot video at the school, concerts

and in-depth interviews for ads on

both Paste and AFI websites.

WARBY PARKER

Paste booked bands for rooftop

performances in NYC featuring band

members wearing their new Warby

Parker sunglasses. We shot high-

quality video of the performances for

ads on Paste and WP websites.

HGTV

Paste hosted a contest to find the

“Sound of HGTV” from hundreds of

song entries. The winner played our

HGTV co-branded party at SXSW and

had music featured on HGTV promos.

SQUARESPACE

Paste created events at CMJ,

Sasquatch and the HOW Design

Conference, booked bands and

captured video performances &

interviews for ads delivered on both

Paste and Squarespace websites.

GLASSESUSA.COM

Paste Magazine and GlassesUSA.com

partnered to create a custom video

and sponsored posts cenered around

our editors’ shopping experiences.

The content was then shared socially.

SENNHEISER

Paste and Sennheiser hosted an

interview lounge at SXSW where

attendees could listen in to

interviews with Fred Armisen, Adrien

Grenier, Amanda Palmer and more.