digital media marketing to latam
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@GrupoParada / GrupoParada.com
LATIN AMERICAN MARKET
Is your Business Ready?
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LATAM INTERNET USERS
Brazil 88.5 M
(45.6% Penetration)
Mexico
42 M (36.5%
Penetration)
Argentina
28 M (66.4%
Penetration)
Colombia
26.9 M (59.5%
Penetration)
Venezuela
12.1 M (41%
Penetration)
Peru
10.7 M (36.5%
Penetration)
Chile
10 M (58.6%
Penetration)
Source: Internet World Stats
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LATAM & SOCIAL NETWORK
5 of the most engaged countries in the world of social networking are in Latin America
Social Network Hours Per
Visitor
Source: comScore
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LATAM & MOBILE
Source: Statista
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How to reach the Latin American Market?
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OPPORTUNITIES: Drapery This preliminary study shows the increasing trend in the demand for drapery
in Latin America. Source: Google
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OPPORTUNITIES: Drapery The highest demand for drapery in Latin America come from Argentina, Chile.
There are different ways people are consistently searching for the product.
Source: Google
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OPPORTUNITIES: Drapery There is a high demand for drapery. The image below shows the different
ways people consistently search for the product. Source: Google
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OUR WORK ABItronix Direct, a device company from the US, increased visibility and sales in Latin America. ABItronix's YouTube Channel has 840 subscriber, with 2 videos in Spanish among the most watched of their channel.
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OUR WORK Overall increase in Portada’s traffic on their Spanish site.
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OUR WORK Portada's Latin American traffic increased in their Spanish site after Grupo Parada's marketing campaign.
The objective was to increase visibility and sales of Portada's conferences.
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ABOUT GRUPO PARADA
Grupo Parada is a consulting
firm that transforms the way
your brand connects with the
Hispanic market.
We provide digital media
strategies for institutions to
obtain successful, measurable
results.
Grupo Parada´s Services
1. Business Intelligence
a. Digital Audit
b. Consumer Market Research
c. Competitor Analysis
d. Strategic Planning consulting
2. SoMoLo Latino
a. Planning and management of
promotion strategy
3. Optimization
a. Consumer Behavior Analysis
b. Monitoring of Online Presence
c. Empowerment of Online Presence