Digital Media Pitch – Commits Alumni Association

Group - D

DMU Media Inc.

About Us

We focus on Corporate Films, Digital Marketing and S.E.O

DMU Media Inc. works with the leading companies in India by developing award winning and memorable campaigns for brands to connect, engage with and build sustained relationships with their consumers.

We are a team of over 50 marketing professionals and consultants. D.M.U was setup 7 years back by a group of like minded experts from the fields Media marketing.

Our Team

Rohan Mozumdar

(Project Head)

Aswathy Murali

(Marketing Head)

Manisha Singh

(Senior Copy Writer)

Gautami Krishnan

(Creative Head)

Reya Dutta (Public Relations Head)

Shreya Baid

(Graphic Designer)

Pitch Brief: To connect and engage with Commits Alumni

Objective

▪ To form an Alumni Association by year end

▪ To have an alumni meet

▪ Connect with all the Commitscions

▪ To engage them on social media

▪ To showcase the achievements of Commits Alumni

Target Group

Ex Commitscion

s

From the Batch of

2001 to 2013

24 – 35 Years

Urban TGPsychographic Analysis

They are closely linked to the media industry.They are tech savvy.They are very active on Social Media.They are always looking at/for networkingThey have a very fast paced life. 

Communication Angle

Join the Commits Alumni Network (C.A.N.) and be part of the Circle…

… because C.A.N. is incomplete without YOU !

Communication Angle

Insights

1. Arjun Sethi (a Commitscion) is an advertisement professional working as a graphic designer in an Ad Agency for the last 3 years. Saturated with his work, and unwilling to do a 10-9 job, he decides to resign and wants to start something of his own.

2. Manisha Nanda (a Commitscion) is a desk reporter in a reputed news channel for 2 years now. Under-paid and frustrated with her stressful job, she is looking for a career-switch.

3. Rahul Verma (a Commitscion) is working with a leading PR firm. He leads a busy life and doesn’t get time to socialize and meet friends (a lot of whom are commitscions). He terribly misses his college days and want to stay in touch with his college mates

Knowing what fellow commitscions are doing in the media world would generate ideas and necessary contacts and advice for their work without being charged for it and also seek for future employees who maybe Commitscions – as their standards are known in the industry

Platforms recommended for the brand - Online

Facebook:• Upload a picture and share a memory • Commitscion Tips/Advice• Are you a proud commitscion?• Updates / News related to commits• Facebook event for alumni meet•Facebook App – Nominations for Commits Alumni Wards

YouTube : Creating a YouTube channel, where we can upload the videos related to students projects and showcase their talent or professional videos made my alumni which they would like to promote

Mobile: SMS blast- Updating Commitscions (Past & Present) about latest happenings in college

Email: Newsletters (Monthly, weekly)- latest updates, news from Commits

• Ramesh Prabhu sir as Brand Ambassador

Online Forum: Message boards - to have a platform beyond facebook which is more engaging to connect with commitscions

Platforms recommended for the brand - Offline

Commits Alumni Awards

Events

Organising a Commits Alumni Network Meet along

with Commits Alumni Awards event that would be

an Online – Offline integration.

Meet

Creatives & Platform Ideas:

Commits Alumni Network (C.A.N.)

Logo: Commits Alumni Network

Commits Alumni Network: Facebook Page

Commits Alumni Network: Facebook Page

Online Forum: Commits Alumni Network

Commits Alumni Network: Youtube Channel

Commits Alumni Network: E-mail Invite

Video (1)

Video (2)

Video (3)

Thank You

Aswathy Murali | Gautami Krishnan | Manisha Singh | Reya Dutta | Rohan Mozumdar | Shreya Baid

Group - D