digital media trends - does the ict remain ict? tiit tammiste emt cio
TRANSCRIPT
Digital media trends - Does the ICT remain ICT?
Tiit TammisteEMT CIO
2 kuupäev ja presentatsiooni pealkiri
Does the ICT remain ICT?
Telecommunications
Media and entertaiment
IT
Multimedia industry
ICT
IP everywhereIP everywhere
Content servicesContent services
Same services –
Different terminals
Same services –
Different terminals
3 kuupäev ja presentatsiooni pealkiri
A Trillion Dollars a Year by 2012Media and
entertainment
Networkservices
Handsets andconsumer electronics
Corporate applicationsand services
Web 2.0 communitiesand services
Software productsand services
Mobile platforms, operating systems
Network operators
Handset manufacturers
Web powerhouses
IT megavendors
Consumer electronics
Platformvendors
4 kuupäev ja presentatsiooni pealkiri
Web Service Convergence and Mashups
Zillow.com
Fixed and Mobile Network
Media and Web Convergence
Web and Communications
Convergence
Skype
Device Convergence
Media and Communications
Convergence
Voice andData Network
But what do users really want…
Our Industries Are ConvergingIn so many different ways…
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The converged lifestyle…
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Delivering the Converged Lifestyle
Any Content, Any Network, Any Screen
MediaCreate
ManageExperience
TelcoScreensServicesService Delivery
HostingPlatformServices
Experience
Communications 2.0
7 kuupäev ja presentatsiooni pealkiri
Multi-screen Baseball Experiences
Any Content, Any Network, Any Screen
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Enterprise Web 2.0 Is Unavoidable
• Free technology• Personal computing
technology• Long-tail economics• Global-class computing
• Digital natives• Architecture of
participation• New personal
computing behaviors
Demographics
Consumerization
• Blending of work and leisure• Unified communications• Grass-roots behavior• Control over computing
• Workplace expectations• Workplace
behaviors• Worker
capabilities
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Web 2.0• Community
– Architecture of participation
– Collective intelligence– User-created content
• Technology– Web platforms– Rich Internet Applications
• Business models– Micropayments – Revenue sharing– Long-tail economics– Mashup syndication
Social Software• Social Networking
– Locating interesting people and content– Social profiles – Social network analysis
• Social Collaboration– Working with interesting people and
content– Wikis and blogs– Instant messaging– Virtual worlds– Collaborative office
• Social Publishing– Sharing interesting content – Social tagging– Social validation
Enterprise Web 2.0 (EW2.0) covers Web 2.0 technologies as applied to the enterprise.Enterprise 2.0 (E2.0) concentrates more on social software technologies employed to enhance internal enterprise operations. E2.0 depends on freeform environments to promote beneficial emergence.
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Characteristics of E2.0• People
– Social and informal– Messy (disorganized)– Intuitive (inexplicit)– Unmethodical and in-exhaustive– Wasteful– Inconsistent– Who-not-what rule takes
precedence (emotions-relationships-trust)
• Patterns, processes, affinities, skills, interests and social order(s) emerge and evolve
A person who cannot live in society, or does not need to because he is self-sufficient, is either a beast or a god. (Aristotle)
We have been developing social processes for 2,000,000 years (12,000 years since the development of agriculture). Why try to reengineer social processes? (Austin)
Complexity is in the social network. Vendors try to put complexity in software. Social software should keep the complexity in the social network. (Mayfield)
In a world where we can organize information any way we want, nothing needs to be categorized … everything can live in a state of limbo in the miscellaneous category until we need it and then, and only then, does it need to be grouped, filtered, sorted for our immediate consumption. (Weinberger)
A person who cannot live in society, or does not need to because he is self-sufficient, is either a beast or a god. (Aristotle)
We have been developing social processes for 2,000,000 years (12,000 years since the development of agriculture). Why try to reengineer social processes? (Austin)
Complexity is in the social network. Vendors try to put complexity in software. Social software should keep the complexity in the social network. (Mayfield)
In a world where we can organize information any way we want, nothing needs to be categorized … everything can live in a state of limbo in the miscellaneous category until we need it and then, and only then, does it need to be grouped, filtered, sorted for our immediate consumption. (Weinberger)
Photo © 2005 TMAustin
E2.0 leverages how people work by mirroring
• Freeform simplicity• Informal• Socially enabled• Participative
E2.0 leverages how people work by mirroring
• Freeform simplicity• Informal• Socially enabled• Participative
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Rebalancing Focus — Deconstructing Collaboration and Enterprise 2.0
CollaborationMode
Primary Role
Examples Focus
Communicate Broadcast, notify
Body language, e-mail, texting
Coordinate Projects, activities
Informal predominant
Community Support
Persistent expertise, interest, affinity
Peer help, pro-social, virtual
Social Relationship Support
Opt-in, lubricate interpersonal interactions
Improving working relationships
Enterprises overload communication channels with all forms of collaboration — parse activity into modes and support more specifically.
Communication
Coordination
Communities
Social
Process
LowLow HighHigh
TraditionalTraditional
Enterprise 2.0Enterprise 2.0
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How can I prioritize and react to the sheer volume of communications and be more productive?
Communication Overload
How can I get a global organization to act in concert across boundaries?
Global/Distributed Customers, Partners and Teams
How can I integrate my communications and PC networking infrastructures?
Disparate, Complex Networks
How can I leverage existing enterprise infrastructure and the Internet to lower communications costs?
High Cost of Communications
Customer Challenges with communicationEnvironment: chaotic, cost-conscious, fragmented, and demanding
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Who's the Future?Digital Native Digital Immigrant
Source: Neopets Source: Second Life
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How Will the Digital Natives Want to Shop?
Digital Native
Digital Immigrant
Want to shop in their world or context
New sales channels
Want continuity between offline/online and all channels
Full multichannel experience
Want to shop socially
Expect immediate access to all information
Collaboration and word of mouth
Full transparency to retail information, in real time
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Like.com — Visual Search
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Retail Mobile Commerce: mPoria Example
Go! Mobile
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Shopping in "Other" Worlds:The Sims 2 H&M Fashion Stuff
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Social Shopping
5% of traffic from MySpace — at least double the traffic from MSN and Yahoo Search combined
— BizReport, March 2007
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Mobile Web Trends
MobileDevices
Platforms and Technology
Content and Services
Operators and Networks
Users
Business Infrastructure
• Proliferation, new device categories
• Increasing technical
sophistication means mobile
devices are better Web citizens
• Falling prices
• Multiple platforms• Technical
fragmentation• Limited midlife
updates
• The mobile Web will be broadly affordable
• Capacity will be adequate
• Web providers will lead mobile innovation
• Content adaptation will be important
• Ecosystem battles
• M-payment disappointments
• Location services will be key
• Personalization will be more important than
searching
• Handset browsing habits will grow slowly
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“At what stage is your company in the adoption of these mobile applications?”
Source: Forrester's Business Technographics® March 2006 North American And European Enterprise Network And Telecommunications Surveys
Base: 404 executives at North American and European enterprises
Inventory management
SMS alerts
Instant messaging
Customer facing applications
Logistics applications
Field service applications
Sales force applications
Content/information for employees
Personalized contacts and calendar
Wireless email
In production/upgrade underway/initial rollout Evaluating/piloting
30%
41%
31%
27%
23%
27%
25%
43%
69%
71%
13%
16%
20%
17%
15%
18%
20%
23%
14%
16%
Adoption shifts to LOB applications
Mobile Application Adoption
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SOURCE: Gartner Dataquest, and IDC 2006
YO
Y
% s
hip
pin
g g
row
th
30
20
10
0
2006-2010
18.6%Mobile PCs
5.8%Mobile Phones
3.9%Desktop PCs
34.1%Converged
Mobile Phones
Business wants connected mobile solutions245 Million converged mobile devices by 2010
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Mobile Carriers: Searching for a Role in a Multichannel World
TV
Payments
Media sales
Web 2.0
Wireless e-mail
Mobile Voice and Data Corporate
apps.
M2M
New roles for cellular?
TraditionalBusinesses
New Businesses
InnovativeBusinesses
MobileWireless
BroadbandDSL
CableFiber
…..Consumers don't really care about the bearer
Blue OceansRedefine the marketRed OceansFierce competitionPink OceansStrong competition
Advertising-funded services
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Portal Fabric: Users Become the Center of Their Own 'Portal Universe'
Banking Portal
Government Portal
Megaportal
Work Portal
Today• Portals aggregate
and eliminate stovepipes of content and data, but often a new level of stovepipes is created in a multiple portal environment.
Tomorrow• Portals will be
aggregated and this level of stovepipes will disappear.
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Applications for the Real World Web Smart Objects and Packaging Know identity, location, owner, history, safety, environment …
Augmented Reality Context-based information at point of decision/action
Machine to Machine Local distributed decisions and actions
Remote Sensing Tracking, control, compliance monitoring, healthcare
Sociable Products Recognize owner, sensitive to context
Behavior-based Pricing Models Usage, risk
Unifying Digital and Physical Worlds