digital now driving the bus
TRANSCRIPT
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Link to Last Advertising Agency on Earth http://www.youtube.com/watch?v=ERGrSQoY5fs
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Canadian Digital Industry Trends What do you think is happening?
• IAB Canada reported Canadian online advertising revenues for 2010 exceeded budgeted expectations of $2.1 billion, and grew by 23% to $2.23 billion for 2010.
“Surpassing the $2 billion dollar mark for Online ad revenues and moving into second place in terms of overall ad spend in Canada — is without a doubt — a watershed moment for the digital community in Canada.”
Paula Gignac President, IAB Canada August 2, 2011
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My idea will win. - Traditional guy
My idea will win. - Digital guy
The best idea will win .
- The planner
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Sounds boring but…
• What are your goals?
• What are your objectives?
• Never before have these mattered more….
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Link to Swagger Wagon http://www.youtube.com/watch?v=ql-N3F1FhW4
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Results
• Facebook: 199,287 shares
• Twitter: 44,584 tweets
• Blogs: 687 blog posts
• YouTube: 10,770,608 views
– including 1,066 comments
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Link to Jay Z’s Decoded http://www.youtube.com/watch?v=XNic4wf8AYg
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Link to Burger King Whopper Face http://www.youtube.com/watch?v=lBvtANapQwU
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Now back to this guy….a good bus driver is defined by…
Vision
Rules of the road Right people on board
Well-tuned engine Working equipment
Well-fuelled Well-timed path
Respect your passengers