digital opportunities: pathways to enterprise - liz kettle
TRANSCRIPT
Liz KettleWriter and Consultant
Impact of DMEx
External evaluatorNov 2014 – July 2015Interim report √Final report due July
Liz KettleWriter and Consultant
Evaluating DMEx
Initial findings…Meetings, research, case studies
• Context / background• Challenges so far• Successes so far
Liz KettleWriter and Consultant
Context & backgroundSocial disadvantage: 7 times more likely to be disengaged from internet
1 in 5 adults – and 33% companies & charities – lack basic digital skills
Could unlock £20 billion for small / medium businesses
Liz KettleWriter and Consultant
Context & backgroundInternet use in Yorkshire and Humber below national average
Follows Sheffield Community Network
Some parts of South Yorkshire 15% have never used internet
Liz KettleWriter and Consultant
Context & background
Need for• business advice AND
creative advice
• For disadvantaged communities and groups
• digital skills to create jobs and businesses
DMEx in prime position
Liz KettleWriter and Consultant
Success factors
Personalised & one-to-one
Free
Flexible Committed staff
Liz KettleWriter and Consultant
Digital skills AND business skills, PLUS…
“Built my confidence loads. I used to be a wreck…”
“It has changed me, definitely built
my confidence”
“I’ve been on a massive journey”
“Everybody cares which is great because you’ve got the human support”
“I don’t need them that much now. But power to them! It was a sustainable process”
The magic is that we’ve had so many people producing
stuff … it’s done their confidence a lot of good”
IMPACT