digital pharma east: through the looking glass
DESCRIPTION
What is the near future of quantified self technologies migrating into mainstream healthcare?TRANSCRIPT
THROUGH THE LOOKING GLASS:RETHINKING MOBILE IN THE AGE OF WEARABLES AND AUGMENTATION
Michele Perras, Vice President Strategy / Klick Health
Jay Goldman, Managing Director / Klick Health
Keith Liu, Vice President Labs / Klick Health
35 WEEKS: THE MORNING ROUTINE
SHAPING THE FUTURE OF DIGITAL HEALTH
The advent of mobile and wearable technologies promises to change the healthcare experience
THE EARLY MORNING WAKE UP CALL
SHAPING THE FUTURE OF DIGITAL HEALTH
Let’s observe how such devices and systems might augment the morning routine of our expectant mother Michele…
SHAPING THE FUTURE OF DIGITAL HEALTH
THE MORNING ROUTINE: DIAGNOSTICS
Using her Scanadu she records her body temp, heart rate and blood pressure then sends this data to the EHR shared with her OB
SHAPING THE FUTURE OF DIGITAL HEALTH
THE MORNING ROUTINE:WEIGH-IN
Michele weighs herself on her smart scale which has tracked her progress over the last 35 weeks and
has sent this data to her mobile and her EHR
SHAPING THE FUTURE OF DIGITAL HEALTH
THE MORNING ROUTINE: ARRHYTHMIA AND ECG
At her last appointment, Michele complained of heart palpitations. Her doctor prescribed the
Nuvant PiiX to track any arrhythmia
THE MORNING ROUTINE: GLUCOSE MONITORING
SHAPING THE FUTURE OF DIGITAL HEALTH
She was diagnosed with Gestational Diabetes at 27 wks. She measures her glucose using an app and smartphone accessory. This data along with her
medication log is uploaded to her EHR
A FRIENDLY REMINDER
SHAPING THE FUTURE OF DIGITAL HEALTH
Michele’s smartwatch vibrates to let her know that she needs to leave to get to her doctor’s
appointment
THE CONSULTATION
SHAPING THE FUTURE OF DIGITAL HEALTH
A NEW DAY
SHAPING THE FUTURE OF DIGITAL HEALTH
Wearable technologies are also augmenting the healthcare practitioner's routine
SHAPING THE FUTURE OF DIGITAL HEALTH
Dr. Jay walks to the teaching hospital for his day of appointments
Great job Dr. Goldman.You’ve reached your daily NikeFuel goal.
SHAPING THE FUTURE OF DIGITAL HEALTH
FUEL 2150CALS 4750STEPS 4750TIME 9:30 am
His Nike+ FuelBand alerts him to reaching his activity goal by displaying a notification on his
Glass
PATIENT EHR REVIEW
SHAPING THE FUTURE OF DIGITAL HEALTH
“ok glass”
9:25
Wearing Glass, he reviews his first patient’s EHR prior to their consultation
THE INTERACTIVE CONSULTATION
SHAPING THE FUTURE OF DIGITAL HEALTH
SHAPING THE FUTURE OF DIGITAL HEALTH
THE INTERACTIVE CONSULTATION
Michele and Dr Jay review her data and discuss her progress through a transparent flexible
display
CO-CONSULTATION WITH DR. GREG
SHAPING THE FUTURE OF DIGITAL HEALTH
Dr Jay seeks the opinion of his cardiac specialist colleague Dr. Greg, who is currently located
in another part of the clinic
RECEIVING DATA
SHAPING THE FUTURE OF DIGITAL HEALTH
Dr. Greg receives and reviews the data via his IMEC smart contact lens
PROJECTING DATA AND RELAYING ANALYSIS
SHAPING THE FUTURE OF DIGITAL HEALTH
Dr. Greg confirms that there are no issues based
on the ECG and relays the good news
SHAPING THE FUTURE OF DIGITAL HEALTH
CONSULTATION AND WRAPUP
Having received Dr. Greg’s response, Dr. Jay immediately shares this with Michele and they wrap
up
SHAPING THE FUTURE OF DIGITAL HEALTH
CONSIDER THIS FUTURE
Image: http://avatar.wikia.com/wiki/File:Future_city_final_high_resolution_desktop_2048x1103_hd-wallpaper-571096.jpg
THIS IS TODAY!TODAY!(OR VERY CLOSE TO IT)
SHAPING THE FUTURE OF DIGITAL HEALTH
ALL TECHNOLOGY AUGMENTS OUR EXPERIENCES
If you have a smartphone, you are already augmented
Augmented reality (AR) was once envisioned as obtrusive and isolating. Today AR is focused on being intermediated by small screens…
Smartphones have enabled the proliferation of AR though apps that layer geolocation, search, social
and other contextual data onto the handset
Glass merges the literal in-your-face approach of traditional AR with the data and network
capabilities we now expect from phones and mobiles devices
These are quickly becoming normal experiences. Your daily reality augmented through technology
A Day Made of Glasshttp://bit.ly/corning-future
Beyond the handset, data interfaces layered on various surfaces will be the norm. Even today, many 3 yr olds use tablets through guestures
EPIDERMAL ELECTRONICS
Embodied Computing is here with ‘tattooed electronics’ that may usher in a new type of
augmented experience tied directly to our bodies
STATE OF THE AUGMENTED NATION
PERIPHERALS
FREQUENCY
Wearables revolutionize the frequency of data collection: snapshots vs. continuous
HEADS-UP
INTERACTION
Head mounted devices revolutionize our interactions with data: Touch, Talk, Tilt & Target
ADHESIVES, INGESTABLES, INJECTABLES
FIDELITY
Biotech and nanotech revolutionize the fidelity of data collection: we can measure at site
SHAPING THE FUTURE OF DIGITAL HEALTH
CONSIDERATIONS
What are the common themes to be considered with these technologies?
SHAPING THE FUTURE OF DIGITAL HEALTH
DATATRANSMISSIONPOWER SOURCENETWORKINGCONTEXT OF USEPURPOSE
We are still at the Innovator / Early Adopter stage
SHAPING THE FUTURE OF DIGITAL HEALTH
BEHAVIORAL SPECTRUM OF AUGMENTED TECH
PASSIVE TRACKING INTERACTIVITYSEMI-AUTONOMOUS
INTEGRATIONFULL AUTONOMY
THE NEW NORMAL
What is normal now and what will it be normalized in the next 5 years?
SHAPING THE FUTURE OF DIGITAL HEALTH
PURSUING THE PLATFORM
of US adults are currently tracking health indicators
69%69%say this activity has changed
their overall approach to managing their health
46%46%
SHAPING THE FUTURE OF DIGITAL HEALTH
BIG CHOICES:
TO AUGMENT OR NOT?
http://bit.ly/dbs-parkinsonWhat will be deemed a necessity,
a luxury, or a competitive (unfair?) advantage?
SHAPING THE FUTURE OF DIGITAL HEALTH
Business and culture will continue to test the boundaries
PRIVACY
SHAPING THE FUTURE OF DIGITAL HEALTH
PROPRIETARY + CONFIDENTIAL
WHAT’S BIG DATA IN A WEARABLE, AUGMENTED WORLD?
Who gets access to each person’s ‘data bubble’ as these bubbles grow exponentially?
SHAPING THE FUTURE OF DIGITAL HEALTH
WHAT’S MRL IN A WEARABLE, AUGMENTED WORLD?
Regulatory bodies are slowly adapting
SHAPING THE FUTURE OF DIGITAL HEALTH
SO WHAT?
What are the opportunities to deliver healthcare innovations in the next 2 years? The next 5 year?
SHAPING THE FUTURE OF DIGITAL HEALTH
OPPORTUNITY: HCP ENGAGEMENT
EH
R
SHAPING THE FUTURE OF DIGITAL HEALTH
OPPORTUNITY: CO-DIAGNOSIS
Patient driven tracking and real time HCP collaboration
SHAPING THE FUTURE OF DIGITAL HEALTH
OPPORTUNITY: SURGICAL SUPPORT AND TEACHING
SHAPING THE FUTURE OF DIGITAL HEALTH
OPPORTUNITY: EARLY DIAGNOSIS
SHAPING THE FUTURE OF DIGITAL HEALTH
OPPORTUNITY: ADHERENCE AND SUPPORT
SHAPING THE FUTURE OF DIGITAL HEALTH
CHALLENGE: VALUE BEYOND THE PILL
Support tools and services which augment / enhance a treatment are becoming competitive differentiators
but this will eventually become the norm
SHAPING THE FUTURE OF DIGITAL HEALTH
CHALLENGE: COMPLIANCE AND REGULATORY
How will regulatory bodies which are purposefully measured in their pace to adopt new trends
going handle this?
SHAPING THE FUTURE OF DIGITAL HEALTH
WHEN?NOW — SOME THINGS ARE ALREADY HERE
WELCOME TO THE FUTURE!