digital & phisical - internet of things
TRANSCRIPT
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SFIDA FMIntegrazione della dimensione
fisica e digitale
Milano, 29 Aprile 2014 Fonte: Google Think Insights – http://www.thinkwithogoogle.com/research-studies/mobile-in-store.html
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Agenda
Dati di una ricerca sviluppata da Google Differenze di utilizzo del mobile per categoria di prodotto Esempi concreti
Adidas Meat Pack Home Depot Carvalho Hosken
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Prima di entrare nello store
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In-store
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In-store – Differenze d’utilizzo per categoria di prodotto
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Maggiore l’utilizzo del mobile, più elevato il valore degli acquisti
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Le attività più diffuse in-store
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In-store price comparisons per categoria di prodotto
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Utilizzo del mobile – Appliances
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Utilizzo del mobile – Electronics
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Utilizzo del mobile – Baby products
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Utilizzo del mobile – Household care
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Utilizzo del mobile – Health & Beauty
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Utilizzo del mobile – Apparel
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Meat Pack – Hijack – Scarpe
Shoe store in Guatemala con app che applica sconti decrescenti nel tempo
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Home Depot – “Fai da te”
App per la scelta del prodotto più adatto
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Focus Management Corso Italia, 17
20122 - Milano (MI)+39.02.58316322
Fonte: Google Think Insights – http://www.thinkwithogoogle.com/research-studies/mobile-in-store.html
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