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# Digital Placemaking in Employee Engagement

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Page 1: #Digital Placemaking in Employee Engagement · summit 2015 Marketing Campaign Social Media BingAds BINGADS Bingads Strategy.pptx Kearney Twitter Feed Sara Davis Facebook Campaign

# Digital Placemaking inEmployee Engagement

Page 2: #Digital Placemaking in Employee Engagement · summit 2015 Marketing Campaign Social Media BingAds BINGADS Bingads Strategy.pptx Kearney Twitter Feed Sara Davis Facebook Campaign

What makes a place?

Page 3: #Digital Placemaking in Employee Engagement · summit 2015 Marketing Campaign Social Media BingAds BINGADS Bingads Strategy.pptx Kearney Twitter Feed Sara Davis Facebook Campaign

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Wellbeing

Loneliness

Purpose

Times of change & uncertainty

Productivity paradox

Designing for Serendipity

Page 4: #Digital Placemaking in Employee Engagement · summit 2015 Marketing Campaign Social Media BingAds BINGADS Bingads Strategy.pptx Kearney Twitter Feed Sara Davis Facebook Campaign

What is digital placemaking?Source: Oh Heck Yeah!

Page 5: #Digital Placemaking in Employee Engagement · summit 2015 Marketing Campaign Social Media BingAds BINGADS Bingads Strategy.pptx Kearney Twitter Feed Sara Davis Facebook Campaign

Imagine Cablinc’s digital workplace as a collection of connected neighborhoods

Page 6: #Digital Placemaking in Employee Engagement · summit 2015 Marketing Campaign Social Media BingAds BINGADS Bingads Strategy.pptx Kearney Twitter Feed Sara Davis Facebook Campaign

How can we encourage meaningful connections with social software?

Source: Selfridges

Page 7: #Digital Placemaking in Employee Engagement · summit 2015 Marketing Campaign Social Media BingAds BINGADS Bingads Strategy.pptx Kearney Twitter Feed Sara Davis Facebook Campaign

Let people “plug and play”Source: REA Group

Page 8: #Digital Placemaking in Employee Engagement · summit 2015 Marketing Campaign Social Media BingAds BINGADS Bingads Strategy.pptx Kearney Twitter Feed Sara Davis Facebook Campaign

Provide space for social supportSource: Stripe

Page 9: #Digital Placemaking in Employee Engagement · summit 2015 Marketing Campaign Social Media BingAds BINGADS Bingads Strategy.pptx Kearney Twitter Feed Sara Davis Facebook Campaign

Make absence visibleSource: R/GA

Page 10: #Digital Placemaking in Employee Engagement · summit 2015 Marketing Campaign Social Media BingAds BINGADS Bingads Strategy.pptx Kearney Twitter Feed Sara Davis Facebook Campaign

Source: Frost Collective

Curate connections,events, stories

Page 11: #Digital Placemaking in Employee Engagement · summit 2015 Marketing Campaign Social Media BingAds BINGADS Bingads Strategy.pptx Kearney Twitter Feed Sara Davis Facebook Campaign

Virtual lunches Profiles Presence

Pop up activities Roulettes Storytelling

Challenges Crowdsourcing Wormholes

Page 12: #Digital Placemaking in Employee Engagement · summit 2015 Marketing Campaign Social Media BingAds BINGADS Bingads Strategy.pptx Kearney Twitter Feed Sara Davis Facebook Campaign

Cablinc should be creative with the space, technology, and capabilities they have to work with. (Although it’s hard to placemake with email alone)

Page 13: #Digital Placemaking in Employee Engagement · summit 2015 Marketing Campaign Social Media BingAds BINGADS Bingads Strategy.pptx Kearney Twitter Feed Sara Davis Facebook Campaign

Cablinc should enlist technology in service of the placemaking process itself.

Page 14: #Digital Placemaking in Employee Engagement · summit 2015 Marketing Campaign Social Media BingAds BINGADS Bingads Strategy.pptx Kearney Twitter Feed Sara Davis Facebook Campaign

Cablinc should evaluate speciality solutions and tools, ideally those that integrate with their existing platforms.

anypixel.js

Page 15: #Digital Placemaking in Employee Engagement · summit 2015 Marketing Campaign Social Media BingAds BINGADS Bingads Strategy.pptx Kearney Twitter Feed Sara Davis Facebook Campaign

Digital placemaking in the workplace is a philosophy and a deliberate activity

Page 16: #Digital Placemaking in Employee Engagement · summit 2015 Marketing Campaign Social Media BingAds BINGADS Bingads Strategy.pptx Kearney Twitter Feed Sara Davis Facebook Campaign
Page 17: #Digital Placemaking in Employee Engagement · summit 2015 Marketing Campaign Social Media BingAds BINGADS Bingads Strategy.pptx Kearney Twitter Feed Sara Davis Facebook Campaign

# James [email protected]+61 414 233711