digital portfolio by jana rice
DESCRIPTION
A digital portfolio of work including Multi-Media Marketing Campaigns, Company/Service Marketing, Individual Business Marketing, Marketing for Sales, Charity and Non-Profit Marketing, Content/SEO Strategy, Technology Training, Corporate Events, Billboard Design, Postcard Design, Ad Design, Brochure Design, Digital Imaging, Promo Item Design, PhotographyTRANSCRIPT
Digital Portfolio by Jana Rice
Marketing Professional 15+ Years Experience
Email: [email protected] Call: 314-‐452-‐4744
CONTENTS
Brochure Design Sample
Multi-‐Media Marketing Campaign Samples
Company/Service Marketing Samples
Individual Business Marketing Samples
Marketing for Sales Sample
Charity & Non-‐Profit Marketing Samples
Content/SEO Strategy Sample
Technology Training Samples
Corporate Event Samples
Additional Design Work Samples Including: • Billboard Design • Postcard Design • Ad Design • Digital Imaging • Promo Item Design • Photography
Career Tools Brochure
This gate-‐fold Career Tools brochure I designed was also printed, trimmed and folded in-‐house and given as a take-‐along piece to potential recruits.
Outside Cover of Brochure
Inside of Brochure
The Brochure Folded (like doors)
Multi-‐Media Marketing Campaigns – Testimonial Recruiting Campaign
Berkshire Hathaway HomeServices Select Properties Testimonial Recruiting Campaign included a postcard directing people to the recruiting website, an ecard with links to video and the website, and supporting social media and website images. This campaign went on for about 16 weeks with all items going out/up every two weeks, each with a different agent or team testimonial. Social Media Cover Image
eCard Graphic Website Graphics
Postcard Graphic
Multi-‐Media Marketing Campaign -‐ List During the Holidays
Prudential Select Properties Holiday Listings Campaign: included a flyer, an eCard image, website button images, webpage and social media image.
Flyer
Website Button
eCard Image
Company/Department Marketing Materials
Within Select Properties a separate Property Management entity was created that needed marketing of its own.
Flyer
Top: Trifold Brochure Outside Cover Bottom: Brochure Inside
Marketing for Sales
Photos of a full-‐size brochure created to help sell Club Fitness locations. Top Left: Front over Top Right: Back Cover Bottom: Inside
Small Business Marketing -‐ Real Estate Team Marketing Just a sample of some of the small business marketing items I’ve produced for real estate teams.
Flyer Banner
Facebook Timeline Image
Twitter Profile Image Website Home Page
Business Card
Small Business Marketing – Real Estate Agent Marketing Sample 1 An example of some of the items I’ve created for individual real estate agent marketing.
Marketing Banner for use on Flyers, Websites or Advertisements
Listing Flyer
Small Business Marketing – Real Estate Agent Marketing Sample 2 A sample of what I created for my own personal real estate marketing. Banner for Flyers, Website or Other Purposes
Business Card
Twitter Cover Photo
Non-‐Profit (501c-‐3) Marketing Materials I’ve assisted local non-‐profits to get started and create a brand presence for getting exposure and donations.
Facebook Cover Image
Charity Event Flyer Charity Logo
Charity Business Card
Charity Marketing Materials I’ve assisted national charities to create awareness and acquire donations. In particular I’ve helped support Sunshine Kids, a national organization for children with cancer. I’ve created marketing materials to promote fund-‐raising events and have assisted with the events including: trivia nights, golf tournaments, Left-‐Right-‐Center tournaments and the run/walk event shown.
Logo Created for Charity Event
Social Media Image Created for Charity Event
Content/SEO Strategies What is the purpose of all your marketing efforts if no one sees them? Things have changed a lot in the past decade that I’ve been studying search engine optimization; the latest and greatest strategy is dependent on good, original content. I also understand search engine placement strategies. Some website content I’ve helped create includes: area food trucks, area wineries, fall craft fair events, Halloween events, holiday events, St. Louis neighborhoods pages and more. The neighborhoods pages contain area info, articles/blogs with key phrases, videos & photos (tagged appropriately), and behind-‐the-‐scenes meta tags and keywords. At right is a sample neighborhood page that contains:
• Blog/article – with key phrases • Link to video – on youtube • Area Information • Photos – inbound linked from Flickr.com • Homes for Sale in the area – what we’re selling
With a photography minor and lots of experience, I’m able to take the photos and video required for creating great online content.
Technology Training – Sample 1 I’ve shared my technical knowledge in ways to help it be easily digestible including creating training materials, training videos and a weekly blog/tech tip to keep people informed.
See more at TuesdayTechTips.wordpress.com
Technology Training – Sample 2 Here is a simple training graphic I created to help folks understand what a hash tag is and how to use it.
Technology Training – More Samples You can see this quick instructional video I created at right and hear my voice by clicking HERE or go to youtube.com/discoverstl to see a host of training videos and other videos I created or helped create including community videos for content and SEO.
At left is another example of a quick and easy guide I created to help people understand how to use Google+, a social media site that is a good boost for SEO positioning.
Infographics
I really like infographics. They give great information in well-‐designed images. Here is one I created. It was shared on social media and below created into a flyer for potential recruits.
Corporate Events
I’ve assisted with events ranging from 50 to 350 people. Event items I’ve helped with include: a theme, venue, decorations, invitations created, printed & distributed, 30-‐50 page booklets designed and printed, procuring prizes, speakers, PowerPoint presentations to go along with speakers, the coordination of food and catering, music, a musician or entertainment, goodie bags and coordination of vendors to promote themselves and help pay for the event.
Monopoly-‐Themed Event at an Old Jailhouse
Mardis Gras/Fat Tuesday Event at the Palladium
Honkey Tonk Themed Event at the Pageant
Additional Design Work
B
Billboard Design
Postcard Designs
Advertisements
Digital Imaging In these images two individual photos were combined into one.
Promo Item Design This graphic became a luggage tag.
Photography This photograph I took turned into a social media cover image for Fall.