digital presentation and package 8-30-15
TRANSCRIPT
David Balerio
Account Executive
KWES-KTLE-KTXC-CW
“I help & show LOCAL advertisers how to achieve greater impact from their marketing by showing them how to CONCENTRATE AND FOCUS
their message and spending strategy…”
432-567-9999 ext135
Email [email protected]
Page Views Unique Visits Total Visits
June 2015
2,251,870 529,378 1,077,282
July 2015
2,142,399 521,181 1,114,730
Mobile Application
Desktop Website
Page Views Unique Visits Total Visits
June 2015
3,042,656 1,818,686 36,232
July 2015
1,711,625 1,037,693 46,506Mobile Website
(Phone/ tablet) Version
Page Views Unique Visits Total Visits
June2015
1,292,643 364,730 777,350
July 2015
1,284,119 364,530 818,201
728 x 90 224 x 90
650 x 80300 x 250
300 x 150Mid
Rectangle
Leaderboard
Upper Banner
Sidekick
Upper Box
650 x 80
300 x 250
300 x 50
LowerBox
Lower Banner
Mini Banner
Specialty Ad Placements
Wings
Wings
Wings
Wings
Pencil Pushdown
Opens up to full-size when user scrolls over top portion
Ads on Mobile
Ads on Mobile
Ads on Mobile
NewsWest9.com in a
mobile browser
NewsWest9.com
Mobile Application
A large amount of traffic on the mobile
version of NewsWest9.com comes
from links in our Facebook posts
Pricing Chart
Desktop Website
Cost per 1,000 ad impressions = $6
(ex. 200,000 ad impressions = $1,200)
*Specialty Placement Pricing:Wings & Pencil Pushdown = $15 per 1,000 impressions*
Cost per 1,000 ad impressions = $10
(ex. 200,000 ad impressions = $2,000)
Cost per 1,000 ad impressions = 10
(ex. 200,000 ad impressions = $2,000)
Mobile Application
Mobile Website (Phone/ tablet) Version
3,478,485
3,256,838
462,936414,853
307,531
185,794
181,194
167,674
128,651
95,009
5,391,721
YTD pageviews by DMA
Odessa - Midland
Dallas - Fort Worth
Lubbock
Houston
Austin, TX
San Angelo
San Antonio
Tyler - Longview (Lufkin &Nacogdoches)Abilene - Sweetwater
Amarillo
Other Traffic
*Statistics based on comScore DigitalAnalytix® report for www.NewsWest9.com 01/01/2015-05/31/2015
404,490
220,141111,870
115,707
85,979
69,236
38,284
36,925 35,439
24,84222,747
Unique Visitors in Key Cities
dallas
midland
odessa
fort worth
houston
lubbock
austin
san antonio
san angelo
hobbs
tyler
*Statistics based on comScore DigitalAnalytix® report for www.NewsWest9.com 01/01/2015-05/31/2015
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Jan. 15 Feb. 2015 Mar. 2015 Apr. 2015 May-15
Mobile 6,472,612 5,073,548 5,166,235 4,557,714 5,300,998
Desktop 3,618,841 2,543,534 2,500,522 2,445,943 2,961,846
Mobile vs Desktop pageviews
Mobile
Desktop
*Statistics based on comScore DigitalAnalytix® report for www.NewsWest9.com 01/01/2015-05/31/2015
More NewsWest9.com users
visit the website on a mobile device
• Is your site optimized for mobile?
• “click to call” (Google says 70% of mobile searchers call a business directly!)
• Data driven location based marketing – GPS real time messaging
• Majority of Facebook page traffic is coming to NewsWest 9’s mobile site throughout the day