digital radio in the car in 10 years - worlddab
TRANSCRIPT
Digital Radio in the Car in 10 Years
June 2017
Mark Friend, BBC
Entertainment and information needs will be met by Radio
Source: Pulse Survey Needstate Analysis April 2015
Total In a car / van / lorry
% %
To be entertained 54.0% 60.0%
To be informed / up to date 27.1% 23.1%
For company 16.8% 20.7%
To help me escape / relax 17.7% 15.5%
To learn / discover something new 11.0% 8.7%
To connect me to the outside world 10.3% 8.4%
To find out / research something 4.0% 3.2%
48%
57%
82%
66%
34% 33%
Q4 2004 Q4 2005 Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q4 2012 Q4 2013 Q4 2014
In-car listening reaching more people in the UK than ever
Source: RAJAR, 15-24s (12 mths)
The Infinite Monkey Cage (On Demand)
Jamie Cullum
Schedule
Chris Evans
Today
In Our Time
Comedy
In Short (on demand)
Annie Mac interview (on demand)
BBC Orchestra Playlist
Front Row (on demand)
Book of the Week
Steve Lamacq
Asian Network Reports
Football Commentary
Book at Bedtime
7AM
1PM
11PM Swipe to switch to
alternative
Charlie Sloth (On Demand)
TED Radio Hour (On Demand)
Weather
News
News/Sport
Traffic
Radio and music service personal to you
New skills and deals to optimise use of user data
Radio 1’s Summer Mixes – being smart with our content for younger audiences.
Slide 10
Digital Radio in the Car in 10 Years
June 2017
Mark Friend, BBC