digital report tis marrakech 2018€¦ · tourism pr & influencer marketing social media posts...

TRABLIN INTERNATIONALS U M M I T

DIGITAL REPORTTIS MARRAKECH 2018BLOGGERS & INFLUENCERS

BLOGGERS’ ANDI N F L U E N C E R ST R E N D S

TRENDS REPORT

TRABLIN INTERNATIONAL SUMMIT (TIS) MARRAKECH, AN INTERNATIONAL

CONFERENCE THAT GATHERED BLOGGERS AND INFLUENCERS FROM

ALL OVER THE WORLD WITH SPEAKER SESS IONS IN A TWO DAY

CONFERENCE AT MÖVENPICK HOTEL MANSOUR EDDAHBI MARRAKECH.

TRABLIN’S GOAL IS TO ENHANCE INFLUENCER MARKETING AND TO

C O N T R I B U T E A N E W P E R S P E C T I V E I N G I V I N G I N F L U E N C E R S A

PROFESSIONAL STATUS TO THEIR WORK. SPEAKER SESSIONS AND

M A S T E R C L A S S S E S S I O N S A T T I S M A R R A K E C H W E R E V E R Y M U C H

FOCUSED TO THIS AREA.

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DEMOGRAPHICS & GENERAL INFORMATION

GENDER

TOURISM PR & INFLUENCER MARKETINGwww.trablin.com

ANALYSIS OF 83 BLOGGERS/INFLUENCERS

NATIONALITY

REST OF THECOUNTRIES 25,4%

PHILIPPINES 1,2%INDIA 1,2%

USA 27,7%UK 6%POLAND 8%SPAIN 4%FRANCE 1,2%ITALY 25,3%

31,3%

68,7%

AGE RANGE SUBJECT AREAS

18-2

5

26-3

3

33-4

0

+40

51,8

%

19,3

%14

,5%

14,5

%

98,8%

18,1%

16,9%

33,7%

39,8%

71,1%

38,6%

44,6%

24,1%

TRAVEL

LIFESTYLE

ADVENTURE

FASHION

BEAUTY

LUXURY

HEALTH & WELLNESS

GASTRONOMY

SPORTS

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COLLABORATIONS


WHAT KIND OF COMPANIES HAVE BLOGGERS COLLABORATED WITH IN THE PAST YEAR?

BRANDS PR AGENCIES HOTELS AIRLINESTOURISM OFFICES TOUR OPERATORS

82,3% 54,4%53,2% 73,4% 48,1% 20,3%

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NUMBER OF FOLLOWERS


BLOGGERS’ NUMBER OF FOLLOWERS ON SOCIAL MEDIA

350k -500k

200k -350k

+500k 5k - 10k 30k - 50k 20k - 30k 50k -100k

0 - 5k 10k -20k

100k -200k

129,6 13,3 20,516,9 8,48,463,61,2 %% % % % % % % % %

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SOCIAL MEDIA, AGE & REACH

HOW LONG HAVE THEY HAD THEIR BLOG/VLOG/SOCIAL MEDIA?

AVERAGE AUDIENCE AGE WHAT IS THEIR MONTHLY REACH?

19,3% 34,9% 41%4,8%

5 - 1 0 Y E A R S 0 - 2 Y E A R S 2 - 5 Y E A R S+ 1 0 Y E A R S

31,7%30 - 40

20 - 30

15 - 20

68,3%25,3%

+100K PEOPLE

18,1%25K-50 PEOPLE

15,7%0-5K PEOPLE

10,8%10K-15K PEOPLE

10,8%50K-100K PEOPLE

4,8%15K-20K PEOPLE

2,4%20K-25K PEOPLE

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SOCIAL MEDIA POSTS & DEDICATION

HOW OFTEN DO THEY POST ON THEIR SOCIAL MEDIA? HOW MANY HOURS A DAY DO THEY WORK ON THEIR BLOG?

DAILY WEEKLY MONTHLYFORTNIGHT

62,8%

34,9%

2,3%

6% 34,9%

41%18,1%

1 - 2 HOURS

2 - 3 HOURS

3 - 4 HOURS

+4 HOURS

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TYPE OF TRAVELS

WHAT TRIP DO THEY GO ON MORE OFTEN?

71,1%

44,6%

54,2%

36,1%

57,8%

20,5%

1,2%

9,6%

14,5%

33,7%

BIG CITIES

ROAD TRIP

BEACH

MOUNTAIN

CULTURAL

FASHION/BEAUTY

CRUISE

SNOW/SKI

BACKPACKER

LUXURY

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HOW DO THEY IMPROVE THEIR BLOGGER SKILLS?

HOW BLOGGERS’ BECOME MORE PROFESSIONAL

47%YES

53%NO

LOOKING FOR ADDITIONALINFORMATION IN INTERNET

ATTENDING FAIRSAND EVENTS

MEMBERSHIP AT BLOGGERSASSOCIATIONS / GROUPS

ATTENDING TRAININGCOURSES

MEETINGS WITH PROFESSIONALSAT DIFFERENT COMPANIES

71,1%

47%

39,8%

75,9%

66,3%

ARE THEY A FULL TIME BLOGGER?

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Letting the world be influenced

TRABLINMADE BY

digital report tis marrakech 2018€¦ · tourism pr & influencer marketing social media posts...

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