digital retail's fast track: virtually there with ar/vr
TRANSCRIPT
DigitalRetail’sFastTrack:VirtuallyTherewithAR/VR
SophieMillerBusinessDevelopmentGoogleTango
Presented:September28,2016atRetail’sDigitalSummit
JohnnaMarcusSeniorDirector,InnovaMonLab
Sephora
Pla$ormevolu,on&howweshopBrickandMortar
eCommerce
mCommerce
AugmentedShopping
AugmentedRealityinthepalmofyourhand
VIDEO
+
AugmentedShopping
InTheStore OutsideTheStore
Inthestore
AccessibilityofinventoryCustomizaMonEfficiencyofin-storespace
Outofthestore
Lowe’s Video HERE
ShopincontextMarketExpansionCustomparameters&Datasharing
NextSteps
KeyCategory
3DAssets
NewTechAmbassadors
AR&VRTeach,Inspire&Play
atSephoraJohnna Marcus
Augmented Rea l i t y
Pocket Beauty Pro Inspire Teach
“Sephora's new Lipstick try-on app works creepily well”
“This is a game-changer.”
seventeen
“While fairy tales may have introduced my younger self to
the idea of magic mirrors, I never expected to come face-to-face with one as an adult.”
Augmented Rea l i t y
Sephora Virtual Artist
+75 MILLION lip shades tried on!
Vi r tua l Rea l i t y
A Beauty Transporter
Thank You