digital revolution in africa: tablabs for health and education
TRANSCRIPT
Digital Revolution in Africa:Tablets for Education and
Health
1. TabLabs! Education and healthcare: MASSIVE problems,
MASSIVE opportunities The gap can be bridged by easy to use
educational and medical apps and low cost hardware
Tablets pre-loaded with STEM apps for schools and eMagine health & “smart” healthcare apps charged by solar power
It has been shown again and again that children CAN learn independently using
technology. We believe this is even true for adults. Our research will prove both.
2. Problems
Healthcare: 1 in 20 women in TZ dies during birth due to lack of trained workers 1 in 9 children die before their 5th birthday due to lack of medical care 90% of healthcare facilities are staffed with undereducated providers
Education: The typical student teacher ratio in a Tanzanian public school is 50 to 1 32% of children in Standard 7 failed math tests for the Standard 2 level.
3. Solutions
TabLab – Tablet lab for schools and medical facilities powered by solar.
TabLabs with eMagine Education and free educational apps for schools
TabLabs with eMagine Health Android software and free educational apps starting with “freemium” patient medical records and free healthcare apps
4. Market size 135+ million people in the East African market! 10,000+ healthcare facilities both public and private with 100,000+ healthcare workers in the East African Community! More than 50% of the population are youth, hook them on tech young! Will SCALE to reach millions in Africa with versions in different languages
5. Business model 3 organizations, 25% stake each, 25% for investor
Voices of Africa, Afya Connect 4 Change, eMagine Development Consulting Sell low cost (low margin) tablets pre-load for education and healthcare Profits from value-added subscriptions payable via mobile money Schools pay for educational material subscriptions Medical facilities pay for add-ons for the patient medical records Healthcare workers pay for the educational subscription
6. Proprietary tech
Emagine Education – Android App in development Partner: My Little Traveling Library
Emagine Health – Android App in development Partner: Afya Connect 4 Change
MbeguShape App – Android and Windows Mobile App Partner: Microsoft Ventures
7. Competition No one is providing apps on tablets in with Kiswahili content. Competition in technology markets for tablet with phones, refurbished
computers, and low end laptops. Very few tablets available. Least expensive Android device in the market is a Samsung phone for $100. No “whole solution” package for healthcare or STEM education on these or
any other devices exists in Africa.
8. Marketing Plan A combination of inbound and outbound
marketing strategies are used to acquire targeted user demographic. “Word of mouth” will do the rest.
Market in East Africa through healthcare alliances and teacher organizations. Get the word out first in Lake Zone during the pilot and then throughout Tanzania and Kenya!
SMS and Email databases for updates from Voices of Africa
Tons of Stickers! Cause they are fun and easy… Just like a tablet!
9. CORE Team Crystal Kigoni, Voices of Africa (US), Ringleader and EduTech Evangelist Nick Kungu, eMagine Development Consulting (KE), Programmer
Extraordinaire Deograstias Katonyella, Afya C4C (TZ), Heathcare Tech Guru
10. Money Year 1: At least 1,000 “freemium” users
by the software development and pilot testing over 12 months 500 monthly paid users @ $6.25 per
month: $3125 Year 2: Scale across E. Africa 10,000 monthly paid users @ $6.25
per month: $62,500
Year 0 Year 1 Year 20
10000
20000
30000
40000
50000
60000
70000
80000
Revenue
User base
Pilot testing: 250 tablets for 20 locations in TZ. 150 for 10 schools and 100 for 10 medical facilities for testing and launch.
$200,000 in seed funding for software development and Year 1 pilot testing in exchange for 25% company ownership
Contact Us:
Crystal KigoniVoices of Africa FoundationAsheville, NC, USAMwanza, TanzaniaNairobi, Kenya
[email protected]: @voicesofafricaSkype: crystal.naliaka
+255686247626