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DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO POSITION YOURSELF FOR SUCCESS Natasha Boyko Director of Channel Development Jamie Lembeck Channel Development Manager

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Page 1: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

DIGITAL RISK:THREATS, OPPORTUNITIES AND STRATEGIES

TO POSITION YOURSELF FOR SUCCESS

Natasha BoykoDirector of Channel Development

Jamie LembeckChannel Development Manager

Page 2: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

ID AGENT BY THE NUMBERS

Page 3: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

• Grow Business

• Acquire Customers

• Develop Services

• Retain Talent & Improve Tools

• Improve Efficiency

• Stay in Business

• Retain Customers

• Create High-Value Services

• Reduce Costs

• Improve Efficiency

DRAMATIC SHIFT IN PRIORITIES

February 2020 March & Beyond…

Grow

Acquire

Expand

Invest

Survive

Retain

Conserve

Save

10

10

10

10

10

10

10

10

0

0

0

0

MSP Survey Sentiment AnalysisKaseya polling of over 1,100 MSP owners globally reveals a massive shift in priorities and related state-of-mind from before and after the COVID-19 outbreak…

January 30

April 1 Positive

April 1 Negative

Page 4: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

Business Email Compromise Intelligence

FireEye

Cyveillance

Agos

Flashpoint

ThreatConnect

DigitalShadows

Business Email Compromise Monitoring

InfoArmor (Allstate)

Freeware

Barracuda

Proofpoint

Mimecast

Security Awareness

Training

KnowBe4

Webroot

Ironscales

PhishLabs

Infosec Institute

Terranova Security

Cofense (PhishMe)

Sophos

Phishing Simulation

Wombat

Cofense

Phish Line

Blackfin

PhishLabs

Multifactor Authentication

CA

Okta

Quest Software's

RSA

SafeNet

SecureAuth

Symantec

Vasco

Single Sign-On

Micro Focus

Oracle

CA

One Login

Okta

Ping Identity

Idaptive

Microsoft Azure AD

Password Management

KeePassXC

Dashlane

LastPass

Keeper

Enpass

1Password

Zoho Vault

RoboForm

WE MAKE VENDOR CHAOS…

Page 5: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

SIMPLE, SCALABLE & PROFITABLE Da

rk W

eb ID • Business Email

Compromise Intelligence

• Business Email Compromise Monitoring

BullP

hish

ID • Security Awareness Training

• Phishing Simulation

Pass

ly ID • Password Management

• Multifactor Authentication

• Single Sign-On

Workflow Integrated ● Best-In-Class ● Single Monthly Invoice ● Powered Services with Goal Assist

Page 6: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

CUSTOMER PROTECT +• Workflow Integrated• Best-In-Class• Single Monthly Invoice • Powered Services with Goal Assist

Page 7: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

Key Market Messaging for 20201. IoT is making IT infinitely more complicated!

2. MSPs are under attack – APT 10 looking for weak credentials to exploit RMMs and other MSP tools

3. Compliance is no longer optional Must be secure (Security & Compliance are joined at the hip) Monitor for external threats Control access

4. Supply Chain compromises on the rise

5. Phishing is getting increasingly more sophisticated

6. Ransomware turning to public shaming and blackmail

7. Ransomware-as-a-service

8. ZERO TRUST

Everyone is compromised! Compliance Laws dictate that Security & Access Management are no longer optional!

Page 8: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

2020 – ALL IN ON ZERO TRUSTKaseya: Compromise Monitoring and Access Management

The Right People

Securely Access The Right Machines

With The Right Privileges

Monitored for Compromise

ZERO TRUST

Understand that everyone has been compromised! Compliance Laws dictate that Security & Access Management are no longer optional!

Page 9: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

MSPs Are Under Attack

Page 10: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

• Decline of service template for a security bundle

• Added $18K in MRR within existing customer base… $216K in ARR!

SUCCESS STORIES: DECLINE OF SERVICE

Small Wins, Overnight: Partner wanted to cover his costs ASAP. Implemented decline of service email to 5 SLED clients, 4 out of 5 signed up.

Profitable within 3 hours!

GOAL ASSIST™

Page 11: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

Compliance and Privacy Laws Hit SMB

Europe (GDPR) Set the Bar• In the GDPR’s first year, there were 144,000 complaints filed with

various GDPR enforcement agencies and 89,000 data breaches recorded

California (CCPA) Raised the Stakes (Effective January 1, 2020)• Massive fines aimed at Data Brokers and Big Business (to start)

New York (SHIELD ACT) Made it Sweeping (Effective March 1, 2020)• Requires companies to adopt security programs to reduce risks of

a data breach (a “Cybersecurity Program”) by March 21, 2020

Page 12: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

Phishing Attacks Are Surging!

Page 13: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

Phishing Attacks Are Surging! COVID-19 Examples

Page 14: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

Phishing Attacks Are Surging! COVID-19 Examples

Page 15: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

Phishing Attacks Are Surging! COVID-19 Examples

Page 16: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

Phishing Attacks Are Surging! COVID-19 Examples

Page 17: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

Phishing Attacks Are Surging! COVID-19 Examples

SMS Phishing

Page 18: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

Phishing Kits: Looking for a project?

Page 19: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

Phishing Kits: Looking for a project?

Page 20: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

From Ransomware to Public Extortion

Page 21: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development
Page 22: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

THE DARK WEB IS REAL

The Dark Overlord is hiring. Specifically, it’s hiring software designers and systems engineers with at least “10 years of experience” to “bring innovative approaches to operations and think outside the box.”

An annual salary of $762k (payable after a 90-day probationary period, naturally) with an expected increase to $1.068m after 2 years (contingent upon positive performance reviews, of course).

Page 23: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

SNAPSHOTS FROM THE DARK WEB

Dark Web Daily Newsletter

Page 24: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

SNAPSHOTS FROM THE DARK WEB

Your Business Credit Card is being sold with a Holiday Discount. At least they’re being festive?

Page 25: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

SNAPSHOTS FROM THE DARK WEB

This one is so popular that it sold out of stock.

Page 26: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

SNAPSHOTS FROM THE DARK WEB

Hackers are posting verified Zoom accounts on the Dark Web

Page 27: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

How are all these breaches happening?

Page 28: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

MONITOR ALL CLIENT DOMAINS!

Page 29: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

ACTIVE MONITORINGContinuous monitoring of compromised emails, passwords and PII in real-time!

Pass

wor

dsPII Hits

Page 30: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

PERSONAL EMAILS

Page 31: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development
Page 32: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

LIVE SEARCH: THE MSP’S SECRET WEAPON• Run the “Live Search” platform in

front of prospects and watch how easily you can close your business!

Page 33: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

LIVE SEARCH

Page 34: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

LIVE DATA SEARCH TO MRR IN ONE MEETING

“…This employee had been fired more than two years previous!

The bank account had access to multiple operating and savings accounts with a total of over $1M cash in it, plus access to lines of

credit, and more.

They signed then and there and agreed to let us help them implement an employee on/off boarding procedure.”

Page 35: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

PROTECT AGAINST HUMAN ERROR.BullPhish ID™ complements Dark Web compromisedcredential data with simulated phishing attacks and security awareness training campaigns to educate employees, making them the best defense against cybercrime.

MAKE EMPLOYEES THE FRONTLINE OF DEFENSE

Page 36: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

BullPhish ID

Page 37: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

BullPhish ID for the Win!

Phishing & Training Campaign Generates:

• 92% Click Rate

• 54% Submission Rate

• 3yr MSP contract $84K ARR, ($252K over 3 years)!

SUCCESS STORIES: BREAK-FIX TO ARR!

Page 38: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

JUST LAUNCHED: PASSLY

Easily enforce policies for authenticating using 2FA for Windows

Login, Remote Logins, and more.

Manage access to your critical business applications using Single Sign

On. Give your users a Launchpad to get to all the applications they

access.

Authentication Policies

SSO Manager (LaunchPad)

Store and manage credentials for your personal accounts or shared

across your team. Enable password rotation for additional security.

Roll this out to your departments or customers to give them access

and security across environments.

Password Server

Multiple Organizations

Page 39: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

PROTECTING YOUR IDENTITY!

Multi-factor /Securely Login to Dark Web ID & BullPhish with Passly

10 Licenses of Passly Included at no cost with your Dark Web ID Subscription - Expires 4/30/20

Page 40: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

PASSLY

Page 41: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

Powered ServicesFor Security

Powered ServicesFor Compliance

Powered ServicesFor Backup

Page 42: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

Comprehensive Portal for all your Sales, Marketing, Lead Gen Needs

Page 43: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

Goal Assist™ by ID Agent

We’ve expanded our White Glove Support to include hands-on assistance with your direct sales interactions. Let us help to ensure you are getting the most from your Partnership selling Dark Web ID™. ID Agent’s Partner Success Team will set you up for the win!

• Sales Meeting Support• Sales Training for Your Team• Subject Matter Expert for Webinars• Assistance Landing Enterprise Contracts• Pre-recorded Video Segments• Content Prep and Coaching for Events – Lunch & Learns,

Seminars, Golf Outings, Chamber of Commerce Events and More!

Let Our Team Assist Your Team with Hitting Their Goals!!

Page 44: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

LEVERAGING OUR PARTNERSHIP

Page 45: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

Subject Matter Expertise and Support on Webinars!

SUCCESS STORIES: WEBINARS

GOAL ASSIST™

Page 46: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

BECOME THE DARK WEB EXPERT

Presented DWID to his local Chamber led to an invitation to co-host a whole month of tech talks on

a local radio show!

Page 47: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

BECOME THE DARK WEB EXPERT

Page 48: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

Helped prep partner for TV interview – featured on morning show

SUCCESS STORIES: CLOSING ENTERPRISE

GOAL ASSIST™

Page 49: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

SUCCESS STORIES: COVID-19 SUCCESS STORIES

GOAL ASSIST™

LinkedIn Reach Out

Vertical Reliant

Page 50: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

SHOW INCENTIVES! 1st All New and Current Partners are eligible to receive 10 FREE Internal Use Licenses of the Passly Platform:

This license pack includes:• Password Management with Rotation for internal IT Teams• Multi-factor Authentication (MFA) to Multi-factor into Dark Web ID• Single Sign-On (SS0)• Universal Directory • MFA to Log into Dark Web ID/ BullPhish

Silver Gold Platinum20 Customers 40 Customers 60 Customers

Dark Web ID $300/mo. $400/ mo. $500/ mo.

Bundle & Save up to 36% Silver Gold PlatinumDark Web & BullPhish Bundle (20%) 20% Discount 20% Discount 20% Discount

$300/mo. $400/mo. $500/mo.

Silver Gold PlatinumDark Web, BullPhish & Passly (36%) 36% Discount 36% Discount 36% Discount

$500/mo. $700/mo. $887.50/mo.

* Up to 250 Users Per Organization

BullPhish ID included at ALL levels!

Discounts for bundles!

Page 51: DIGITAL RISK: THREATS, OPPORTUNITIES AND STRATEGIES TO …€¦ · TO POSITION YOURSELF FOR SUCCESS Natasha Boyko. Director of Channel Development. Jamie Lembeck. Channel Development

AND BACK BY POPULAR DEMAND…

BOOT CAMP DOMAIN MADNESS!

1 domain added* for EVERY new partner signed!

*for term of contract