DIGITAL RIVER AND ALTERYX

Eric Lanser - Senior Manager, Analytics

DIGITAL RIVER OVERVIEW

• Global eCommerce Solutions

• Payments Solutions

• MarketForce: Services Agency• Analytics

• Web Analytics• Business Intelligence• Marketing Analytics• Predictive Analytics

HOW WE USE ALTERYX

• Data Transformation• Reporting• Model building• Model testing• Other Analytic output (clustering, etc)

ADVANTAGES

• More Repeatable• More Self-Documenting• Easier to Modify, Troubleshoot, Maintain• Prebuilt report outputs from R• Implicit Statistical Knowledge

• Ease of execution• Built & Test many alternative models (etc.)

PROJECT, APPLICATIONS

• BI Dashboard business logic• Integrate multiple data sources and incorporate business logic and calcs

• Matching users across interactions with large data sets• Identify potential upper-funnel impact across time

• Statistical/Econometric Analytic creation• Lifetime value based on several dimensions• Revo / Scale-R Beta – 10M+rows

• Technology Partner Collaboration• Test simplified, proposed model changes in hours