digital scholarship on m · google adword search . fb posts on dept; individuals . 24 . 25 . 26...
TRANSCRIPT
Digital scholarship on
Materialism
A materialist girl in
kindergarten
“I have never worn any unbranded clothes. They are cheap.”
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BIG CONCEPT Bring the attention of your audience over a key concept using icons or illustrations
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14 studies 10x Surveys 117x Drawings; Interviews Children; adolescents Hong Kong; China; Singapore; Macau/Macao
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Possessions are related to happiness.
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Project objectives Share data; Data visualization; Consumer advocacy;
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Target audience scholars; educators; parents;
Materialistic value orientataions
centrality
Happiness success
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Factors influencing materialism
Parents/teachers; Peers; media
imagination The library team is the visualizer
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Process
Data consolidation
Web site
design
Web site
promo
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89,526,124 Whoa! That’s a big number, aren’t you proud?
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For parents and educators
Show some of the web site contents
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Promote Email marketing Google adword search FB posts on dept; individuals
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