digital signage best practices
DESCRIPTION
Digital Signage Best Practices. How to effectively use digital signage to enhance your message or… Digital Signage Made Easy. The Program is 5 years old this month. As of the beginning of March 1001 student announcements 327 branding/events 376 Alerts - PowerPoint PPT PresentationTRANSCRIPT
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Digital Signage Best Practices
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How to effectively use digital signage to enhance your message or… Digital Signage Made Easy
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The Program is 5 years old this monthAs of the beginning of March • 1001 student
announcements• 327 branding/events• 376 Alerts • RSS crawl running CNN
or CNBC• Burton Valley Weather • Average 28 SA per day
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SMC Digital Signage
• 8 screens located throughout campus• Food court (3 screens, 1 source)• Three “zones” in food court• 540x 960 or 960 x 1080 WHAT?
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“Events”960 x 540
“Branding”960 x 540 “Student
Announcements”960 x 1080
Food Court Zones
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•What Works, what doesn’t• It’s about getting your message out•Putting people in the seats
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Digital Signage or Posters?
• BOTH!• Poster are for reading at a fixed
point on a “wall”
• Digital Signage is a visual medium… a drive by
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It’s all about getting your message out, putting people in the seats. Digital Signage is another form of communication. It supplements, it does not replace your poster, web listing, bulletin announcement
Do not to use color in your textDo not to use unreadable fontsDo not crowd out your message
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WHAT WORKSClear, Concise, Colorful, BOLD
•Event Title•When•Where•Contact Information
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Creating Your Own Work
•File types–jpeg, psd, tif, gif, png, bmp
•Sizes…
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960 x 540 = Branding & Event Zones
960540
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960 x 1080 Student Announcement Zone
960
1080
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Front Door-Carousel
• SIGN IN• http://sign1.stmarys-ca.edu/FrontDoor/Login.aspx
LOG INstaff password: gaels2students password: gaels1
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Posting Your Work in 5 easy steps
• 1. Choose a zone • 2. Upload your work• 3. Choose start & end dates• 4. Choose run times • 5. Finish
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Run time START & END
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See all the zones in action @
http://sign1.stmarys-ca.edu/Carousel/Public/