digital signage / digital advertizing

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1 Digital Signage / Digital Advertizing

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Digital Signage / Digital Advertizing. Digital Signage / Digital Advertizing The use of LCD displays to convey a message, instructions, information, directions, and advertise. HOW it works. Networks. Single location (Like the previous slide) Multiple locations Word wide - PowerPoint PPT Presentation

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Page 1: Digital Signage / Digital Advertizing

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Digital Signage / Digital Advertizing

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Digital Signage / Digital Advertizing

The use of LCD displays to convey a message, instructions, information, directions, and advertise.

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HOW it works

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Networks

• Single location (Like the previous slide)

• Multiple locations

• Word wide

IP address is what makes it possible – Just like viewing a UPS remotely – you can also access a LCD remotely

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KEY Applications

• Advertisers– Purchase or rent a location to hang a LCD and then charge their

clients time and space for when and where their adds are running.

– Example – Store, Video screen at end cap– Example – Gas Station, Video screen at Pump– Example – Airport, Video screen hanging in Hallways.– Example - Check out line, Video screen in check out isle

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• Large property owners– Use digital signage to communicate information to patrons.

– Example – Daily event board– Example - Directions – Example – Emergency, evacuation routes

KEY Applications

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• Retail / Restaurant– Retailers are using LCD monitors to communicate promotions,

pricing, general marketing and mechandizing.

– Large digital signage networks reduce the need for printing. Increase the time to market, and can offer tremendous savings in time and resources.

– For example Wendy’s creates a new .99 cent desert.– 10,000 stores, new labels @ $1.50 each = $15,000– 10,000 stores @ ½ hour to manually change all menu

boards @ $40 per hour. = $20,000 for one menu change.– Posters $4 each = $40,000

Possible total costs for a menu addition = $75,000

KEY Applications

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• Advertisers– Apollo Display Technologies, Corp.

85 Remington BlvdRonkonkoma, NY 11779

– Broad Sign827 S. Bridgeway Pl.Suite 110Eagle, ID83616-6097

– C-nario Inc.580 Broadway, Suite 608New York, NY 10012USA

Companies Supplying the market

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– ADFLOW – 203 North LaSalle Street, Suite 2100

Chicago, IL, U.S.A. 60601 – EnQii North America

134 West 26th StSuite 900New York, NY10001

– Black Box1000 Park DriveLawrence, PA 15055-1018

• http://www.digitalsignagetoday.com/vendor_directory.php?page_curr=2&cat_id=0

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Market Size

• MultiMedia Intelligence has predicted that the digital signage

market will more than double in size by 2012, having grown by 34 per cent from 2007 to 2008.

• The current annual consumption 1.1 million of displays will rise to consume 2.3 million by 2012

• To date CNA has identified over 226 companies supplying Product and Software solutions to the Digital Signage Market.

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Lotteries

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• 2007 U.S. lottery sales: $23.1 billion

2007 U.S. instant ticket sales: $30.6 billion

• Lotteries are operated and regulated by national, state or provincial governments, and cities.

• Lottery tickets are sold at more than 240,000 locations in North America, most of which are retail outlets such as convenience stores, gas stations and supermarkets.

• Retailers are paid a small commission on tickets sold, ranging from 5 to 8 percent, usually with bonuses for the sale of winning tickets or exceeding sales goals.

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Lotto

Lottery Terminals are POS stations

– Printers– Scanners– Terminals

Link to Major Lottery Venders and Manufactures

http://www.lotteryinsider.com/vendors/index.htm

Intralot – Started up the State Arkansas in 45 days at 1,500 locations

Scientific Games – Chip Peagler.