Photoshop SkillsLiam Heeley

http://goo.gl/RPBX8O

Photoshop Basics• Brush tool• Change brush• Add brushes• Soft + Hard Brush• Brush dynamics• Custom Brush – Type Text -> Edit -> Define Brush Preset• Gradient Tool • Duplicate Layer (Drag)• Fill layer with white – Edit, fill, color, select white

Photoshop Commands• “Cmd” + “:” = hides guides • “Cmd” + “a” = select all • “Cmd” + “d” = deselect • “Cmd” + “delete” = clear document • “Cmd” + “0” = fill workspace with document• “Cmd” + “a” = select text• “alt” + “backspace” – fill with foreground color• “cmd” + “backspace” – fill with background color• “i” – Eye dropper

Clip Masking• 1. Copy image off Google (cmd + right click then copy image)• 2. On photoshop select NEW then OK (make sure clipboard is

the dropdown)• 3. Press cmd + v to paste image• 4. Then create new blank layer by clicking thr new layer button

under the layers• 5. Then move the new layer in-between the background layer

and the image layer• 6. Move cursor in-between the blank layer and image layer

whilst holding alt, until new cursor appears, then whilst holding alt click the left mouse

• 7. Then click on the blank layer and use a brush to reveal the image with the brush effect

Levels• Image, Adjustments and levels (window opens)

• This will allow you to adjust the brightness and the contrast of the image, which means you can make dark areas darker and lighter areas lighter

The text tool in photoshop• The text tool in photoshop allows you to add text to your

image and allows you to increase the size, change the font, edit the format (e.g Bold, or Italic)

• Once you have added text in photo shop you can also change the colour, add effects like a stroke or drop shadow for example. If you do not want a solid color for your text, you can also add a gradient to add a fade gradient for example.

• You can also change the blend mode of the text in photoshop to multiply or overlay for example, this is done by clicking the drop down menu in photoshop above the layers

• The text tool looks like this

Typography (fonts)• Photoshop uses many fonts, aswell as most other programs,

but there are 4 main font types that are used• These different fonts are used depending on the context of the

piece of work that you are doing, for example script would be used when typing up a formal letter or to add a signature

No flicks or kicks at end of letters

Flicks or kicks at end of letters

Hand written style font

More of a playful font

Font Families• Different fonts can have ‘families’, which means that there are

different types of that font, e.g Bold, Italic, Regular.• There are a lot of fonts in photoshop that have font families,

for example Myriad

Tracking and Kerning• Tracking adjusts the spacing between all of the letters on line

• Kerning Adjusts gaps between individual letters

This is the box whereYou adjust the tracking

This is the box whereYou adjust the kerning

Leading• Leading is the spacing between the different lines of text

This is the box whereYou adjust the Leading

Typography Hierarchy• Hierarchy is the order in which the audience see the words,

this can be varied by the size of the text, the color, the font or the style for example

Larger text for the moreSignificant words so thatThey stand out

Different colored text so the words are different to the rest

Formal font to represent the texts importance

Paint Area Without Going Over Edges• Use this Select Tool to select an area to paint without

going over an edge for example• 1. Select the area you want to color• 2. Click on the brush tool• 3. Select the color you want to use• 4. Then color the area• You will notice that the color will not overlap the areas that

you didn’t select, this is how you use the select tool effectively when coloring an area

Gradients• Gradients are used in photoshop to add a mix of colors in a

fixed pattern instead of using a standard solid color• You can also edit the set gradients to maker them unique to

you, this is done by changing the colors and patterns

Jacqueline CaseyLiam Heeley

Images

History• She was born in Quincy, Massachusetts in 1927• Graduated in 1949 at Massachusetts College of Art whilst studying bachelor of fine arts and

illustration• After graduating she got several jobs, one being in interior design and advertising • Casey’s work was mounted in an exhibition at The MIT Museum in 1992 and again in 2012• Casey lectured many classes in schools, museums, colleges and universities• Examples of her work have been permanently placed at the Museum of Modern Art in New York

City and also in the Library of Congress• She is well known in the graphics industry with her work being displayed in many graphic design

magazines, annuals and in books on history of graphics design• Casey died in 1991 whilst trying to fight Cancer• She was very well known and appreciated for her word play in her graphicly designed images• One of Casey’s main aspects of her work is the way she contrasts large bold text with smaller text in

the images• Casey was interested in art from an early age, at the age of 22 she was rewarded with a certificate of

fashion design and illustration• During Casey’s career she received a BFA from The Mass College Of Art• In 1972 Casey started designing posters for university events and exhibitions• Casey is widely known as ‘a women in a mans world’• Casey’s work is described by others as a ‘essence’ of each subject in human form

Add filter / adjust filter• This will allow you to change your image in specific ways, for example

turn your image into something that is made out of lines or dots• You can also change the contrast and the boldness of the lines or dots• My example here is using the halftone pattern filter, I can use either

line, dot or circle filter

Changing my illustration • My illustration has gone from being plain hand drawn to a

unique graphicly designed image.• I have done this by using all different types of skills in

photoshop, for example the eye dropper tool, the different filters available and the quick selection tool

Propaganda illustration• I have styled my illustration into a propaganda themed

illustration, the text still needs work doing, but to do this I have used filters, gradients and layer styles.

• The propaganda color scheme is black and red so I have tried to stick to that scheme in this image

Comparing my illustrations• I prefer my Evan Hecox style illustration because of the strong

bold colors used, but on the other hand the propaganda style is very effective due to the filter I have used, which makes it look very strong and hand drawn

Creative LogosLiam Heeley

Giuseppe Zanotti• This logo is very creative because it is using the designers

signature, which therefore allows the company logo / brand to be unique to the designer

• This is effective because there is not many brands that use this, so therefore this further makes the company stand out because of the significant difference in the companies logo

idea• This is effective towards me and the audience because we

know each time we see this signature it is representing the Giuseppe Zanotti brand

Design fresh• This logo is very creative because it is using one image to symbolize

several different meanings, so therefore the logo is ambiguous, which is a very effective technique used in the graphics industry

• This is effective because it is showing the pencil to represent that the company comes up with new ideas for the graphics world. Then as you can see the pencil has bubbles coming out from the top as though it is

something linked to physics or chemicals, this therefore means that something new is being created, which also links to the text because

the world 'fresh' means something new and unique.• This is effective towards me and the audience because it is an eye

catching logo, which makes me stop to try work out what the ambiguous meaning is. I know this image is effective because when I was searching for logos to use on google, this is one of the only ones

that caught my eye on the first page

Chanel• This logo is very creative because it is using the brand name to create

a logo using its initials, as 'Chanel' is originally known as 'Coco Chanel' , so therefore the back to back 'C's are being used effectively to create

a memorable logo• This is effective because it allows the audience to remember the logo

as it is unique to the brand, this also keeps the history of the brand by keeping the original name 'coco chanel' included in the updated logo. The boldness of the logo is also very effective because it symbolizes

its importance in the fashion world• This is effective towards me and the audience because it is a very well

known logo in the fashion world due to the brand being so well advertised and managed, this is also symbolized in the logo as the

logo is represented as very luxurious, shown in the creativity of the two 'C's

Positive and negative images• This effect is used to create one image, but also inside that

image there is another hidden on, for example the apple logo uses this effectively and so does FedEx

• As you can see this technique is used to add ambiguity to images. The FedEx logo has a hidden arrow to show that there is movement in the company, this links to the company because the company is a delivery company

Formal Elements Of ArtLiam Heeley

Point (dots, individual marks)• The point element is used to create images using random

marks or dots• This is widely used in the tattoo industry to create complicated

or specific tattoos• These points are also used to emphasize key ideas and to

attract the audiences attention

Line (straight, zig-zag, wavy)• This ‘line’ is the path left by a moving object or element, for

example a brush or pencil• This element can be used to represent emotions, movements

and contours• Lines are created manually, or randomly when two edges

meet and form a connected line

Shape (2D)• Shapes will help create complex drawings and paintings in the art industry• They are created by two edges or lines enclosing together to form a

random ‘image’ which can be called a shape• We have well known shapes such as a ‘square’ or ‘circle’, but you can also

create a random shape by starting at one point and ending up connecting back to that point

• These 2D shapes have one length and one width which is what makes the shape 2D

Shape (3D)• 3D shapes have depth as well as width and height• 3D designs are about creating forms such as a cube or cone• These shapes can be visualized, seen in real life or designed on

a computer program

Color (primary, vibrant, etc)• Color has three main aspects, hue, value and intensity• Color is generally used to create an emotion, for example dark

colors using depict dullness or negativity• Specific colors are also used to create moods or describe the

mood, for example red is usually anger and white is purity

Tone (shading, light, dark)• Tones are created by the way light falls on a 3D object, so it

could either be a light tone or a dark tone• The lighter areas are called highlights, which highlights a

certain area• The darker areas are called shadows which represent the way

light is shining down on an object creating a dark shadow of the object

Pattern (repeating, stripes, etc)• Pattern can be described as a repeating image or shape, that

will eventually create a unique image• Patterns are used a lot in optical illusions, which confuse the

brain into trying to work out the illusion• Patterns can be created by putting random images on top of

each other to create shapes that usually repeat

Texture (real or visual)• Texture is the surface quality of the object that we see or

touch, for example ‘soft’, ‘hard’ or ‘sharp’• To create texture color, pattern, tone and line is used images

so that the audience can visualize the texture• Texture is commonly described as the feeling or the look of

the art work

Composition (layout, structure)• In art or graphics composition is the placement of visual

elements or images on the screen• This is used in books or magazines to layout images in certain

orders• Art work is mainly created and designed by using Composition

to position certain images or shapes to create a final image

Shepard FaireyLiam Heeley

Shepard Fairey Response 1I changed this image by using several different techniques.• Levels• Gradient map• Changing color modeI like this style because it is very eye catching and looks very effective even though it is easy to do, the colors also add a creative effect to the image, making it more appealing

Shepard Fairey Response 2I used different techniques to create this image.• Desaturation• Gaussian Blur• Posterize • Magic wand tool• Eye dropper• Polygonal lasso toolI Like this version of the image because of the vibrant colors used, which fit together really well and also the way the shapes have been used in the background to add effect

Shepard Fairey Response 3 (my own example)• I followed the steps for the Response 1 and I changed them

abit so my image is my own, I really like this image I created as the artist I used is well known and the colors work well with the image

Shepard Fairey Response 4 (my own example)• I followed the steps for the Response 1 and I changed them abit so

my image is my own, I really like this image I created as the artist I used is well known and the colors work well with the image, I also added the date to this image to give it more of an advertising effect

Duplicate layers and add the same angle / effect

Illustrator SkillsLiam Heeley

Self Portrait

Shapes with the Pen tool• 1. Select the pen tool• 2. Start clicking on the document to add points and then when

you are finished connect the start and the end point together to bring the shape together

• 3. Then select the stoke window to edit the thickness of the outline In this tool you can select the thickness, color and other features

• 4. If you are not happy with some of the points, click the white arrow and then just click once on one of the points you want to edit / change, then once it is selected move the point and the shape will change according to the movement of the point

Adding curves to lines• The anchor point is where you can add curves to lines to make

the point go around round corners for example• The tool looks like this the bottom tool• You may already have anchor points if you are in the middle of

connecting up your points, if not follow these steps• 1. Select the anchor point tool• 2. Click on the point where you want to add a curve and put

the tool to use• 3. select the points on the anchor point tool and move so that

you are happy with the curve that you have added

My work – Version 1I have used several different techniques to create this image up to now, I have used the pen tool to join points together, the anchor point tool to curve lines so that the shape matches my face shape and the eye dropper tool to match the shape color to my skin color.

Mood BoardLiam Heeley

1982 – First CD player and album released

InfoGraphicsLiam Heeley

Examples

GOOGLE

I really likethis CV because it is not just another boring old typed out CV, it represents the persons skills in the design of their CV. This CV also uses text and image, which works well because people see the image first and understand what the image is trying to say without reading the text. The colors are mixed colors to separate each part of the page

http://www.columnfivemedia.com/9-infographic-design-examples-that-will-leave-you-inspired

This is a good infographic because the image of the color wheel is very central and is the biggest image on the page, this makes the audience. This is also an interactive like image as the audience can look at the image and see what color represents them, so aswell as informing it is also has some added fun to it. All of the different colors link to the advert because it is the color spectrum being used for the page

http://blog.hubspot.com/marketing/best-infographics-2015#sm.00000g98hvgvaxegrzpzkrseig4i7

I like this infographic because it is informing people about a very serious matter in the world and is simplifying it down so it is more understandable. This is very good because it also allows young people to understand the problem because it is using smiley and sad faces instead of complicated text. Each of the different faces have different colors to make it clearer for the audience to see instead of having to look at the small images

https://piktochart.com/blog/top-10-best-infographics-of-2013/

This infographic was much longer but I had to crop it out, they info shown is very helpful and effective because it has two versions of the text, a simple one word version then a descriptive part for people who want to know abit more about the outfit. The images shown in the page also add effect because it is showing the visual image instead of having to create the image in your head. The colors are very flat on this page which allows the image of the guys stood in different outfits to stand out and for the audience to focus on them.

http://neomam.com/blog/8-awe-inspiring-video-game-infographics/

This infographic is very effective because it is on a subject that is very relevant to modern day, this therefore means it will attract a lot of young people from this modern day. This also uses images instead of subtitles to use mixed media for the page. The block colors are also effective as they create a formal side of the page aswell as the informative side.

Exampleshttps://www.google.co.uk/search?q=infographics+gaming&client=safari&biw=1850&bih=915&source=lnms&tbm=isch&sa=X&ved=0ahUKEwilgov15sXPAhXKBsAKHY1ABN4Q_AUIBigB#tbm=isch&q=best+infographic&imgrc=wP3aXCiYTC5_FM%3A

I like this infographic because of the way it teaches the audience so much information about the subject, which is the 2012 Paralympics. Although there is a lot of text on the page, the images also allow the audience to further understand the page and are in replacement of sub headings. There is a set color scheme but also

http://www.digitalinformationworld.com/2014/05/social-media-life-of-app-addicted-teen-infographic.html

I think this infographic is very effective because it is linking to modern day, which makes teens aware of the effects of social media. This infographic is very plain as it only has some text and large images, this makes the infographic straight to the point. The colors also work well together because it allows the images to stand out on the single color background.

Infographic practice and abilities• Photoshop – 3• Illustrator – 2• InDesign – 0 • Other relevant software – 0• Creativity – 3• Drawing skills – 1• Tradition art skills – 1 • Typography – 3 • Written communication – 4• Verbal Communication – 4• Presentation and organization – 4• Knowledge of artists – 1• Knowledge of graphic designers – 1• Other relevant skills – 0• Average – 1.9