digital startup (seminar jbc 2013)
DESCRIPTION
A presentation that was presented at JBC 2013 Seminar at Telkom Business School. It contains material about startup, such as the definition of the startup itself, success story of startups in USA and Indonesia, the opportunity, facts about startup, and some methodology in building startup using Lean Startup practice. The Lean Startup material here contains: - The Principles - Lean Startup Cycle - Split Testing - Validation Board - Business Model Canvas - Empathy Map It is presented at 'Youth in Digital Era' Seminar at Java Business Competition 2013, Telkom Business School by Gentra Aditya, Co-Founder and CEO of Vocalita.com. So you will see some introduction about Vocalita at the first slides. :)TRANSCRIPT
DIGITAL STARTUP
Gentra Aditya Putra
INTRODUCTION
Gentra Aditya Putra
Co-Founder of Vocalita
Digital Music World
AN IDEA STARTEDFROM USUAL FACEBOOK CHAT
First AppearanceBANDUNG TECHNO PARK
May 30th 2012
Finalis Rock Star Developer 2013
Pusat Kreatif ParekrafInkubasi
Juara 2 (Merit) INAICTA 2013Digital Interactive Media (Perguruan Tinggi)
Social Music Discovery
Discovering new music... The social way!
Status Update
Music Identification
Comment & Like
Mention
Hashtag
Facebook & Twitter sharing
Coming soon on the webstore.vocalita.com
WHAT IS STARTUP?
A startup is a human institution designed to create a new product or service under
conditions of extreme uncertainty
Eric Ries
Startup is a company, a partnership or temporary organization designed to search for
a repeatable and scalable business model.
Wikipedia
TECH/DIGITAL STARTUP (PAST)
THE PEOPLE
Mark Zuckerberg$19 billion
Larry Page$24.9 billion
Jeff Bezos$27.2 billion
Larry Ellison$41 billion
Bill Gates$72 billion
You??
What about
Indonesia?
Funded est. around $100 millions by GDP Ventures
Andrew DarwisFounder & CTO Kaskus
LIFE IS NOT A FAIRY TALE
It’s not like in the movie
90% ofTech StartupsFAIL
WHY?
Too product-centric
Unfitted Problem-Solution
Unfitted Product-Market
Bad Scaling
Etc.
LEAN STARTUP
Build Fast. Fail Fast. Learn Fast.
THE PRINCIPLES
1. Entrepreneurs Are Everywhere
2. Entrepreneurship Is Management
3. Validated Learning
4. Innovation Accounting
5. Build – Measure – Learn
“Successful startup is not necessarily starting with a better initial plan (Plan A), but finding a plan that works before running out of resources.”
- Paul Graham (Founder Y Combinator)
Started as a Location-based social network called ‘Burbn’
‘Burbn’ didn’t work out well
Kevin Systrom (CEO) saw that photo-sharing is the most used feature
Pivot: Cut all features except Photo-sharing
Instagram was born
SPLIT TESTING
VALIDATION BOARD
Make faster decisions
Improve team accountability
Build better products
“The Validation Board is a great tool to help entrepreneurs stay focused on taking action while implementing the Lean Startup process.”
Eric Ries, Author of The Lean Startup
HOW TO TEST?
1. Exploration -> reproduce problem
2. Pitch -> collect currency
3. Concierge -> deliver customer expectation
Find a
Business Modelthat works!
RememberTHE MAIN PURPOSE
Apple iPod / iTunes Business Model
FUNDING?
LEARN MORE
