digital strategy alexander rony senior digital innovation campaigner
TRANSCRIPT
![Page 1: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/1.jpg)
DIGITAL STRATEGY
Alexander RonySenior Digital Innovation Campaigner
![Page 2: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/2.jpg)
1. Strategy2. Tools3. Content4. Promotion
![Page 3: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/3.jpg)
CAMPAIGN STRATEGY
![Page 4: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/4.jpg)
THEORY OF CHANGE
![Page 5: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/5.jpg)
Why should this person
![Page 6: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/6.jpg)
Why should this person
Take this action
![Page 7: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/7.jpg)
Why should this person
Take this action
At this moment?
![Page 8: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/8.jpg)
Why should this person
Take this action
At this moment?
![Page 9: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/9.jpg)
LADDER OF ENGAGEMENT
EASY
HARD
![Page 10: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/10.jpg)
Sign an online petition
Share with a friend
Call decisionmakers
Write an LTE
Attend an event
Donate money
Organize an event
EASY
HARD
![Page 11: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/11.jpg)
EXERCISE ONE
Choose a policy you want to see changed. Who should you target, what is your timeline, and what is your theory of change?
![Page 12: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/12.jpg)
DIVERSITY, EQUITY,& INCLUSION
![Page 13: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/13.jpg)
TOOLS
![Page 14: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/14.jpg)
Supporters
Events
Emails
Donations
Actions
CORE
![Page 15: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/15.jpg)
![Page 16: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/16.jpg)
1. It's ours.2. Better data.3. Better design.4. Better connections.
![Page 17: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/17.jpg)
Make it simple to get involved
Show cumulative impact toinspire taking action now
Create intrigue and urgency by featuring campaigns
Offer different ways to get involved
![Page 18: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/18.jpg)
WHERE TO GO
FOR A CHAPTER Chapter will coordinate
WITH NATIONAL STAFF Staff will coordinate
FOR GRASSROOTS NETWORK Contact Gwyn Jones
If you are working...
![Page 19: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/19.jpg)
WHAT'S NEXT?
![Page 20: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/20.jpg)
SOCIAL MEDIA
![Page 21: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/21.jpg)
STYLE
![Page 22: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/22.jpg)
THE HOOK
![Page 23: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/23.jpg)
SENSE OF URGENCY
![Page 24: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/24.jpg)
TONE OF VOICE
![Page 25: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/25.jpg)
USE EMOTION (!)
Excitement Outrage
![Page 26: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/26.jpg)
K.I.S.S.Keep It Sweet and Simple
![Page 27: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/27.jpg)
MECHANICS
![Page 28: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/28.jpg)
EXERCISE TWO
Write an action alert to post on AddUp.
![Page 29: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/29.jpg)
KNOW YOURAUDIENCE
![Page 30: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/30.jpg)
ANALYZE
![Page 31: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/31.jpg)
PROMOTION
![Page 32: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/32.jpg)
DELIVERY
![Page 33: DIGITAL STRATEGY Alexander Rony Senior Digital Innovation Campaigner](https://reader035.vdocument.in/reader035/viewer/2022062305/5697bf8b1a28abf838c8b1d8/html5/thumbnails/33.jpg)
Contact: Alexander [email protected]
All photographs in this presentation are licensed under Creative Commons Zero (CC0).
QUESTIONS?