digital strategy in the now economy: proactive and real-timehare722f 110722091721-phpapp01(1)
Post on 19-Oct-2014
636 views
DESCRIPTION
TRANSCRIPT
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
1
Digital Brand Strategy in the NOW Economy: Proactive and Real-Time
Social Media In Pharma Online Summit
July 21, 2011
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
Ellen Hoenig
Photo Credit: iStock
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
2
Pharma Is No Exception— Consumers Make the Rules
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 2 Credit: Hubspot 101 Marketer's Quotes
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
3
The Emerging Role of Digital
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 3 Credit: Hubspot 101 Marketer's Quote
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
4
• The NOW Economy Demands… 5-12
• Kick-Ass Digital Brand Strategy 3-20
• Requires New Skills & a Disciplined Process 21-37
• 5 Imperatives to Boost Your Digital IQ 38-54
• Go. Initiate. Enchant. 55-59
Outline
4 ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
5
The NOW Economy Demands
5 ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
“One result of the internet revolution
is that the people formerly known as
the patients/audiences became
publishers and broadcasters – and
pundits and critics.” -Lee Rainie, Director
Pew Internet & American Life Project
6 6 ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
The NOW Economy Demands
Being ready for
and engaging with
e-Patient journalism
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
7
Preparation for a
new openness…
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com Credit: Hubspot 101 Marketer's Quotes
Image Credit: Artsl 7
The NOW Economy Demands
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
8 ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
Greater
authenticity &
transparency
Credit: Hubspot 101 Marketer's Quotes
8
The NOW Economy Demands
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
9
Smarter, faster,
and cheaper
marketing
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com Credit: Hubspot 101 Marketer's Quotes
9
The NOW Economy Demands
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
10
Real-time response
“Everyone has a plan until they’ve been hit.” - Joe Lewis
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 10 Photo Credit: iStock
The NOW Economy Demands
10
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
11
A new real-time
mindset
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
Credit: Hubspot 101 Marketer's Quotes 11
The NOW Economy Demands
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
12
New Skills,
Actions,
Processes…
To Enchant
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 12 Photo Credit: iStock
The NOW Economy Demands
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 13
Developing a Kick-Ass Digital Strategy
13 ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
14
Core Brand Strategy
Digital Brand Strategy
Digital Media and Tools
Web, Mobile, Social Media
Developing A Kick-Ass Digital Strategy
14
Digital strategy must fit with
brand strategy—
not the other way around
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
15
Digital strategy
must strengthen
the brand’s core
promise…
Developing A Kick-Ass Digital Strategy
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 15
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
16
“A brand is the set of expectations,
memories, stories and relationships
that, taken together, account for a
customer’s decision to choose one
product or service over another.” – Seth Godin
If you think about it, we are
all defined by the
experiences and actions of
our lifetime. So are
brands.*
* Read Scott Bedbury’s A New Brand World
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 16
Developing A Kick-Ass Digital Strategy
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
17
It isn’t about technology…
Developing A Kick-Ass Digital Strategy
17
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
18
It’s about integrating changing digital realities into a core brand strategy
Developing A Kick-Ass Digital Strategy
18
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
19 19
“Creates opportunities-
the platform- for brands to
build relationships and to
have conversations
through digital media.
– Substance blog
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
The essence of KADS:
create relationship-building
opportunities
Developing A Kick-Ass Digital Strategy
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
20 ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
20
It is the Relationship,
Stupid…
Listen First.
Sell Later.
Developing A Kick-Ass Digital Strategy
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
21
Requires a Disciplined, Fluid Process
21 ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
22
Requires a Disciplined, Fluid Process
22
Some things don’t
change—
Cornerstones of great
digital strategy—
Especially critical for
healthcare
Deep Insight Being Human
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
23
Requires a Disciplined, Fluid Process
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 23
Align Objectives
Clear Brand Promise Deep Insight Drive Value
Creation Implement/ Integrate
Metrics & Measurement
6 Steps
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
24 24
Carefully articulate and align:
-company/brand objectives
-digital objectives, including branded and unbranded
-portfolio considerations
-company risk profile
• How will we define success?
• What ‘collective actions’* are
we trying to effect?
• What will we measure?
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
Requires a Disciplined, Fluid Process
* Collective actions coined by Alex Butler
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
25 ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 25
Clear and compelling
brand promise
A Strong Foundation Is Paramount
• Clarity
• Relevance and Resonance
• Distinctly Competitive
Keep Brand Promise Focus
• Cross-channel integration
• Digital platform integration
• Consistent Delivery and Actions
Requires a Disciplined, Fluid Process
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
26 26
Dive deep below the surface to gain competitive advantage and differentiation
Hint: surface knowledge is readily available to all…
Carefully prioritize each segment; get to know each persona intimately
Image Credit: Insight Iceberg, Deep Dive by Rich Horwath ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
Requires a Disciplined, Fluid Process
26
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
27
Listen with intent
to act
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 27
Requires a Disciplined, Fluid Process
Credit: Hubspot 101 Marketer's Quotes
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
28
Think like… Your consumers Your patients Your caregivers…
28 ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
Requires a Disciplined, Fluid Process
Credit: Hubspot 101 Marketer's Quotes
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
29
• Need/Gap Analysis— Active listening,
insightful research
• Competitive & community landscape
• User-experience assessment
• Long-tail consideration: How do
segments/individuals differ?
• Current Media/SM usage; tech savvyness
• Disease considerations
• Forward thinking scenario planning
Successful deep
dives require…
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 29
Requires a Disciplined, Fluid Process
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
30
Give patients what
they care about at
just the precise
moment they need it
Requires a Disciplined, Fluid Process
•Credit: Hubspot 101 Marketer's Quotes ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
30
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
31
Requires a Disciplined, Fluid Process
Pay careful attention
to the information
patients look for on
line—it’s not just
about benefits
31 ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 31
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
32 ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
Information patients
find ‘acceptable’
from Pharma co.'s
Requires a Disciplined, Fluid Process
Source: 2011 DTC Study Prevention
32
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
33 ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
33
Consumers find
Pharma sites
helpful; still much
opportunity to
improve.
Requires a Disciplined, Fluid Process
Base: go online for prescription medicine information
Source: 2011 DTC study Prevention
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
34
Requires a Disciplined, Fluid Process
34
Customer value creation—
Beyond just the Rx:
What useful information
and/or services can you
provide?
• Beyond brand benefits & messages
-Patients want safety & risk info
• Two-way exchange; consumers want to be heard i.e. customer service ops
• Community building; access to others ‘like me’, use of patient data
• Health benefits/services beyond Rx e.g. health games, mobile apps/tools
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
35
Requires a Disciplined, Fluid Process
35
What else can you do to
provide greater value and
support?
•Common language— 2/3’s U.S. adults
60+ have inadequate/marginal literacy
•Easy to use; meets them where they
are…literally and technologically
•Uses curation to help simplify
•Timely. Consistent.
•Provides emotional support; empathy
•Engages with the unexpected; ‘fun’
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
36 36
Don’t let your core brand
focus slip during
implementation and
integration
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
Requires a Disciplined, Fluid Process
Implement • An iterative process • Metrics: Establish. Measure.
Learn. Adapt. Improve. • Ensure policies are in place
Integrate • Across digital platforms • With off-line channels • Plans for future digital platforms • Across Pharma customers
•Implement/ Integrate
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
37 37
Metrics & Continuous
Learning...
Key to the spontaneity
digital demands
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
Iterative doesn’t mean “fixing errors”
Changes
Requires a Disciplined, Fluid Process
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
38
Five Imperatives To Boost Your Digital IQ
38 ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
39
Five Imperatives To Boost Your Digital IQ
39
1. Content Strategy
2. Perfect Fit
3. Digital Ecosystem
4. Foster Community
5. Get Over Lack of Control
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 39 •Photo Credit: iStock
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
40
Five Imperatives To Boost Your Digital IQ
Content Strategy
Create content & context;
curate—but be original “A great story is not predictable
although its central truth is often
familiar. A great story surprises. It
teaches. It hooks the audience,
sometimes with an image or a
metaphor. It connects.“ - NewsLab
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com Photo Credit: Getty Images 40
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
41
Five Imperatives To Boost Your Digital IQ
41
What to think about… How sharp are your content management skills?
• Stop thinking ‘messaging and promotion. Solve customer problems. Be relevant.
• Make your patients/CGs the center of the story- not the brand
• Don’t sound like everyone else
• Write with a human voice
• Use the element of surprise
• Show enthusiasm and passion
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
Content Strategy
For more content learning, read Content Rules by A Handley
and CC Chapman
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
42
Extend personalization
& customization
Pursue a perfect experience
Go For a Perfect Fit Five Imperatives To Boost Your Digital IQ
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 42 •Photo Credit: iStock
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
43
Go For a Perfect Fit
Niches require
micro-targeting and
personalization
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 43
Five Imperatives To Boost Your Digital IQ
•Credit: Hubspot 101 Marketer's Quotes
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
44
Map to your patients’
“buying processes”
Go For a Perfect Fit
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 44
Five Imperatives To Boost Your Digital IQ
Credit: Hubspot 101 Marketer's Quotes
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
45
“True value creation only happens with
impeccable focus on delivering insight
and support to each customer with each
interaction—better than your
competition.
One way to do this is to create different
personas that you vigilantly defend
throughout digital planning that map
back to how your customers approach
their treatment pathways.” -Ellen Hoenig
Delivering maximum value
requires focused discipline
and going for ‘perfect fit’.
Five Imperatives To Boost Your Digital IQ
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 45
Go For a Perfect Fit
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
46
Not Just A Website • Think open digital pathways and
connections
• Marry the socio-technical aspects of digital platforms
• Promote interaction, sharing and learning
• The world is multi-dimensional. Use all sensory and geo options. Encourage local adaptation.
• Design for optimization of each digital platform, e.g. Mobile vs. Web
Build a Digital Ecosystem
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 46
Five Imperatives To Boost Your Digital IQ
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
47 47 ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
“Inspired by natural ecosystems, digital ecosystem takes into account self-organization, scalability and sustainability.” - Wikipedia
Five Imperatives To Boost Your Digital IQ
Build a Digital Ecosystem
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
48
Build a Digital Ecosystem
Five Mobile Considerations: •Drive toward convenience. Ensure immediacy, simplicity, context
•Focus on customer needs—what’s in it for them?
•Mobile is as much a product as a channel
•Divorce from the PC. Mobile is driven by different factors and opportunities.
•Be nimble; dynamic ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
48
Five Imperatives To Boost Your Digital IQ
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
49
It takes a community to
support a patient…
And patients will accept
nothing less...
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 49
Five Imperatives To Boost Your Digital IQ
Foster Community & Relationships
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
50
People turn to different
sources for different
kinds of information.
50
Five Imperatives To Boost Your Digital IQ
Foster Community & Relationships
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 50
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
51
•Patient to Patient
•Patient to Doctor
•Patient to Family
•Pharma to Patient
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 51
Five Imperatives To Boost Your Digital IQ
Foster Community & Relationships
Photo credit: istock
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
52
Get Over Lack of Control
One-way messaging is
obsolete—the new world of
self-publishing means
“I agree with the words of Charlie
Safran, MD ‘Patients are the most under-utilized resource’ in health IT. And I think it applies to all of healthcare.” – E-PATIENT DAVE DEBRONKART, AUTHOR LAUGH,
SING, AND EAT LIKE A PIG ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
52
Five Imperatives To Boost Your Digital IQ
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
53
Get Over Lack of Control
Focus on what you
CAN control
53
Five Imperatives To Boost Your Digital IQ
There’s a lot of fear-mongering about “losing control” of your brand online, when, in fact, you’ve got control over as much as you always have: how you present your business and how you act.
JAY BAER & AMBER NASLUND AUTHORS OF THE NOW REVOLUTION
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
Credit: Hubspot 101 Marketing Quotes 53
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
54
Think of Digital Media as a Public Space, and ask, “What space can our brand or company create for our best patient customers?
Get Over Lack of Control
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 54
Five Imperatives To Boost Your Digital IQ
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
55
Pharma: Go Initiate. Enchant
55 ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
56
“Poke the Box” by Seth Godin
Pharma: Go. Initiate.
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 56
When was the last time you did something for the first time?
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
57
Pharma: Go. Initiate.
The Future of Health
is Social
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com Photo Credit: iStock 57
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
58
Don’t wait too long
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 58
Pharma: Go. Initiate.
Credit: Hubspot 101 Marketer's Quotes
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
59
Pharma: Go. Initiate.
Better to start small… dip
your toes… vs. doing
nothing… Or waiting to
make it ‘perfect’.
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com 59 Photo Credit: iStock
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
60
“Now that we can do
anything, what will we do?” -Bruce Mau, Massive Change
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
With thanks to the leaders who
have forged the digital and
healthcare 2.0 path: Scientists,
Regulatory, Marketers, Creatives,
ePatients, Caregivers…
60
©2011 AdvanceMarketWoRx, LLC All Rights Reserved. www.AdvanceMarketWoRx.com
61
Ellen Hoenig
Connect with me: www.advancemarketworx.com http://blog.www.advancemarketworx.com http://twitter.com/ellenhoenig http://www.linkedin.com/in/ellenhc
Graphic Design: The Cournell Group
Other recent writings you might enjoy Brand Champion Health Check: Is Your Brand In Shape To Win? Pharma Marketers: 6 Key Skills Every Brand Champion Will Possess
61