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DIGITAL STRATEGY Key considerations Presentation relates to blogposts @ funnyyoushouldask.biz

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Page 1: digital strategy - key considerations

DIGITAL STRATEGY Key considerations

Presentation relates to blogposts @ funnyyoushouldask.biz

Page 2: digital strategy - key considerations

https://hbr.org/2013/10/can-you-invent-something-new-if-your-words-are-old

https://hbr.org/2013/10/can-you-invent-something-new-if-your-words-are-old
https://hbr.org/2013/10/can-you-invent-something-new-if-your-words-are-old
Page 3: digital strategy - key considerations

DIGITALDIGITAL STRATEGY

Page 4: digital strategy - key considerations

You don’t communicate something - you lead

DIGITALNETWORKED

Page 5: digital strategy - key considerations

DIGITAL NETWORKED _________

https://www.youtube.com/embed/g2Z-vyln9y8

https://www.youtube.com/embed/g2Z-vyln9y8
Page 6: digital strategy - key considerations

DIGITAL NETWORKED _________

LOGISTICS PLATFORM

http://www.wired.com/2014/06/uber-lands-1-2-billion-so-you-can-get-rid-of-your-car/

http://www.wired.com/2014/06/uber-lands-1-2-billion-so-you-can-get-rid-of-your-car/
Page 7: digital strategy - key considerations

What is digital?

Product Meaningvs

Page 8: digital strategy - key considerations

What is digital?

Page 9: digital strategy - key considerations

Cross channel path to conversion

ROI across channels

Attribution models

CTR

CONV.

Real-time Learning

Page 10: digital strategy - key considerations

UNKNOWN

TRIAL

RETURN

Page 11: digital strategy - key considerations

OLLE SVENSSON

@addwaxfunnyyoushouldask.biz


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