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A National Museum Journe on Digital Waters Conxa Rodà Museu Nacional d’Art de Catalunya MuseumNext 2013 Image: www.aditif.com/important-information-about-digital-education-248.html/digital-education-with-ebook-on- computer

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A National Museum Journey

on Digital Waters

Conxa Rodà

Museu Nacional d’Art de Catalunya

MuseumNext 2013

Image: www.aditif.com/important-information-about-digital-education-248.html/digital-education-with-ebook-on-computer

Ooops, a whole year went by ???

Museu Nacionald’Artde CatalunyaBarcelona

From Medieval to XX c. Art

800.000 onsite visitors

1.5M online visitors

Catalan Modernism

http://cgce.es/2009/wp-content/uploads/2010/06/puzzle.jpg

Strategy must be INTEGRAL

Please,

take a photo!

Concerts welcome!

Museu Nacional d’Art de Catalunya

and 3D technology too!

Museu Nacional d’Art de Catalunya

S T R A T E G Y !!

Think before doing =

Strategy before Technology

Attract new audiences ?

Brooklyn Museum, NY. Photo: Conxa Rodà

Tate Modern.Photo: Conxa Rodà

MUSAC, León

Photo: Conxa Rodà

web

Open Content

Social Media

Online Collection

e-Publishing

Interactive Museography

Mobile

Online/onsiteIntegration

CooperativeMind/Tools

Training

Digital Strategy Mapfor Museums

Institutional Web Digital Projects

e-Marketing

© Conxa Rodà, 2012

Education

web

Open Content

Content release under Creative CommonsPublic DomainLinked Open DataCrowdsourcingWikipediaEuropeanaGoogle Art ProjectArt BabbleArt FinderOpen peer Review

Social Media

Online Collection

e-Publishing

Interactive Museography

Mobile

Online/onsiteIntegration

DigitizationVisualisationSocial tagging

Augmented RealityMultitouch tablesMultimedia LabMultimedia audioguideAccessibilityVisitors’ participation

web 2.0BlogCommunitySharingCo-creation

AppsMobile webMobile toursGamificationGeolocationm-commercem-learningNFC

CooperativeMind/Tools

Training

Digital Strategy Mapfor Museums

Digital Networking Internal Wikis Cloud

Working methodsCross-departmental collab.Digital proficiencyDigital preservationAnalytics

Institutional Web------Virtual toursMultimedia gallery Virtual classroomOnline LibraryDigital ArchiveAccessibility (WAI)e-PressSstreamingPodcastsSEO/analytics

Digital Projects

Net-artVirtual ExhibitsCollective data mining

e-Marketing

MembershipTicketingShopHiring spacesFundinge-mailing

© Conxa Rodà, 2012

Multichannel Visitors’ engagement

Education

e-LearningEdu-projectsGames

Scholarly cataloguesE-booksMagazinesEducational materialAnnual reportsPrint-on-demand

Our Museum main digital projects

The Online Collection

The Website redesign

Social Media

Mobile

Open content

Interactive + multimedia museography

www.mnac.cat

Source: http://thebrandbuilder.files.wordpress.com/2011/03/srvr0101.jpg

Source: http://thebrandbuilder.files.wordpress.com/2011/03/srvr0102.jpg

www.laughsend.net/attachment.php?attach=35

https://itunes.apple.com/es/app/museum-explores/id593856040?mt=8

Open Data sharing

www.ght.org.uk/userfiles/image/webgeneral/medical-records-shelf.jpg

www.asifocus.com/wp-content/uploads/2011/11/data-sharing.jpg

Virtuous circle of Open: using + sharing + reusing data = heritage more available

Partage Plus Project= 75.000 works of Art Nouveau

Museu Nacional d’Art de Catalunya_Google Art Project. Frontal Seu d’Urgell, s. XII

Equation Museums / Wikipedia

Museumexpertise

Better User

Service

Wikipedia in MNAC_Barcelona

Wikipedian in residence

Museum Seminar: Johns Hopkins

University

Postgraduate programme

Workshops

Digital challenges_1

digitising (still!)

+ content

multichannel

greater integration online / onsite

Digital challenges / internal

resistance to change “The art world is constitutionally reluctant to commit to a real digital presence, whatever the platform” Kevin Conley

fear of losing control culture of sharing training

Big Challenge

MY treasure...

Overcoming resistances to open data

for public use & reuse

Will Digital Reach All Audiences??

Centre Georges Pompidou. Photo: Conxa Rodà

Museum Strategy (Digital or not)

attract new audiences

improve the experience of the visit

encourage learning and creativity

create community

give visibility to scientific work

innovate

Lessons learned on our Digital Journey Management support helps but it’s not enough: diplomacy +

expertise + enthusiasm

It takes time. Yes. Even more time

Be aware of real resources. Don’t embark in too many digital projects if understaffed

Build a multidisciplinary team from the beginning

Be pragmatic. Good content will attract better content

Be very very picky with contractors

Launch!! Don’t wait for perfection

Dare try and offer new experiences

“Digital will need to become a dimension

of everything the museum does”

John Stacks, Tate Digital Strategy 2013-15

“And at some stage you stop needing a digital strategy

because it’s just embedded

in your general business strategy” Alex Morrison

SHARE!!!

Seattle Art Museum. Photo: Conxa Rodà

www.mnac.cat

Thank you!

Conxa Rodà @innova2 Museu Nacional d’Art de Catalunya @MNAC_museu

[email protected]