digital subs & product strategy · digital replica wins mid night newspaper preview morning and...
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DIGITAL SUBS & PRODUCT STRATEGY
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€ 713.3 millions
revenue
(Sept. 18)
Generate Sales57 MIO
total audience
monthly users
Leader in
newspaper
in Italy and Spain
More than
3,500
employees
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CORRIERE DELLA SERA brand system
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The first news website in Italy
Source: Audiweb 2.0 december 2018
21 MIO
monthly active users
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2016 2017 2018
150
100
50
0
Subscription growthIn the last 3 years
By the launch of paywall (in
2016) digital subs are growing
every year.
+ 20%+ 29%
87,5k 105k 135k
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DIGITAL OFFERING
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Digital strategy
PRODUCT
DEVELOPMENT
CUSTOMER
CENTRIC
APPROACH
PROMOTIONAL
CAMPAIGN
IN TOPIC
MOMENT
New editorial content and new product features
every month
Data analysisCustomer journay
Election daysBlack friday
Christmas...
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Digital Replica wins
Mid night newspaper preview Morning and evening daily newsletter A dedicated newsroom to develop high quality digital content (i.e. Daily International Press Review, Special Reports, Editorial Picks)
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Subscribers consumption
75% male 70% over 45 years old 80% tablet usage 95% "pinch to zoom" the pdf version
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New realease in november 2018 to improve smartphone audience and new target
New features
Easy to read in digital version supporting multipls screens sizes Print design templates
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Paywall grows fast
+ 101% YoY 2018 vs 2017 2018 Italian elections pushed very well subs The most part comes directly from the banner with call to action on Corriere web site (desktop first) Strong daily consumption in the early morning (similar to newspaper reading habit)
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SPECIAL REPORT IN A UNIQUE DIGITAL EXPERIENCE
www.corriere.it/elezioni-europee/100giorni/
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A NEWSLETTER BOUQUET To increase loyalty and prevent churn To clusterize our audience To highlight all the wide vertical content production
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CORRIERE DELLA SERA ARCHIVE More than 150 years of history available on a digital access to all subscribers
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ADVANCED ANALYTICS CAPABILITIES TO SUPPORT THE CUSTOMER JOURNEY
Machine learning
development
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MARKETING & COMMUNICATION - multichannel approachSpot TV on targeted channelsRetargeting campaignsPartnership with OTT player, Telco, eCommerce platformsDEM on profiled audienceSocial engagement
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The newbornECONOMIC website Financial data live updates Macro economic analysis Outstanding opinions Digital dedicated desk
Launched two weeks ago
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Exclusive PODCAST for subscribers Five thematic formats - History- Crime & investigation- Parenting- Extraordinary women stories- Book reading & Culture
Today online