digital tactics - how to maximize your digital channels
DESCRIPTION
On how you setup your digital tactics in order to maximize the effect within your digital channels - Both working with on going activities and campaigns - By @saraohmanTRANSCRIPT
![Page 1: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/1.jpg)
Digital tactics- How maximize digital channels
Sara Öhman@saraohman
![Page 2: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/2.jpg)
Sara Öhman@saraohman
- Digital marketing - Do 110 kg in deadlifts
Advertising
E-commerce
Start-ups
Freelancer
![Page 3: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/3.jpg)
Last time you talked aboutcustomer journeys
![Page 4: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/4.jpg)
The goodThe evil
![Page 5: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/5.jpg)
Marketer”I need to get this
message out!”
Interaction design”You need to teach
the user”
![Page 6: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/6.jpg)
”Advertising is the tax you pay for not being remarkeble”
![Page 7: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/7.jpg)
It’s all about setting up the conditions to get to be
remarkeble!
![Page 8: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/8.jpg)
Mainstream Malin
Know-it-allKarl
ResponsibleRenata
PremiumPer
One community – Different personalities
![Page 9: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/9.jpg)
How do you work with these different personalities?
![Page 10: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/10.jpg)
Guide the user through the their
journey with content
![Page 11: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/11.jpg)
Support your users in their journey
![Page 12: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/12.jpg)
1. Get their interest
Resistance
Curiosity
Acceptance
![Page 13: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/13.jpg)
2. Keep that interestExploration
Fading interest
![Page 14: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/14.jpg)
3. Get their attention, engage and activate
Social acknowledgement
Co-creating
![Page 15: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/15.jpg)
4. Reward themAcknowledgement of knowledge
![Page 16: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/16.jpg)
What does YOUR playfield look like?
![Page 17: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/17.jpg)
Digital tactics?
![Page 18: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/18.jpg)
It begins withyour platform
![Page 19: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/19.jpg)
Get as many people on board as possible
![Page 20: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/20.jpg)
Your ownchannels
Earnedchannels
Paidchannels
Your platform
![Page 21: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/21.jpg)
Your ownchannels
Social media
NewsletterSite
![Page 22: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/22.jpg)
1. Timing
2. Call-To-Action
All you need to know about social media
![Page 23: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/23.jpg)
Facebook Instagram Twitter
Communication Campaign related LifestyleJoin the
conversation
Targetgroup
AllInterest
based Community
Focus Offer Product Details
What? Well producedpictures and texts
Inspiration, back-stage and”Sneak-
peaks”Q&A
How? Call-to-Action Teaser Their level
![Page 24: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/24.jpg)
Which channelsdo you use?
![Page 25: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/25.jpg)
Don’t forget your newsletter!
Collect
Segment
Execution plan
![Page 26: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/26.jpg)
Create as many relations as possible!
![Page 27: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/27.jpg)
How do you do that?
![Page 28: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/28.jpg)
”Rapid response”and monitoring
- Monitor keywords
- Be present and servethem with answers
![Page 29: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/29.jpg)
Neverever,eversettle withyour own channels!
![Page 30: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/30.jpg)
Earnedchannels
Social media
mentionsBloggersPress
![Page 31: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/31.jpg)
1. Press release
2. Guest blogging
3.Working with blogs
/”influencers”
How to end up in other peoples channels
![Page 32: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/32.jpg)
News wrothy
Story telling rather then product focus
Press platform(Ex. PR Newswire)
Press releases
![Page 33: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/33.jpg)
![Page 34: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/34.jpg)
Find your theme
YOU are important - Not your company
Links=SEO=GOOD!
Guest blog (Blogs/online media)
![Page 35: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/35.jpg)
Seed your content at the right place!
![Page 36: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/36.jpg)
BlogsSocial media
Forums FRIENDS
Where do we place the seeds?
#hashtags
![Page 37: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/37.jpg)
1 % 9 % 90 %
![Page 38: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/38.jpg)
Go for the 1 %Spend time on the 9 %
![Page 39: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/39.jpg)
Get to know them!
Give them a ”blogging package”
Why? - Readers+SEO value
How to get bloggers to write about you
![Page 40: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/40.jpg)
It’s allin the pitch!
![Page 41: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/41.jpg)
Short
Personal
Valueoriented
Good bloggers pitch
![Page 42: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/42.jpg)
E-mail still is your best friend
![Page 43: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/43.jpg)
…and use Twitter!
![Page 44: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/44.jpg)
Paidchannels
Social mediaads
AdvertorialsBanners
![Page 45: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/45.jpg)
When you need to get the numbers rising
![Page 46: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/46.jpg)
When should you use ads in your tactics?
![Page 47: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/47.jpg)
Campaign related
If you have spend a lot of resources on your content
Boost with ads
![Page 48: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/48.jpg)
”Native”-ads and”Advertorials”
- VeckoRevyn and DamernasVärld
![Page 49: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/49.jpg)
Marketing automation?
![Page 50: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/50.jpg)
Ads in social media
![Page 51: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/51.jpg)
How do we get the channels to work together?
![Page 52: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/52.jpg)
Get their attention Traffic drivers
ActivateConversion drivers
EngageRelationships drivers
Videos and pictures in social media pressreleases, infographics
Competitions,product guides and services
Loyalty programUser-guides
Communicate to convert
Your ownchannels
Earnedchannels
Paidchannels
![Page 53: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/53.jpg)
What do we do?
Campaign 1 Campaign 2 Campaign 3 Campaign 4
On going activities
![Page 54: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/54.jpg)
Why work with campaigns
• Build brand
• Drive traffic
• Get new followers
• Increase engagement
![Page 55: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/55.jpg)
Creating synergies in your campaign flow
Campaign 1 Campaign 2 Campaign 3 Campaign 4
Goal:Increase engagement within own channels
Goal:Drive traffic to site/campaign site
Goal:Build brand
Goal:Get new followers
![Page 56: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/56.jpg)
How to get viral?
![Page 57: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/57.jpg)
First of all…
…is there such a thing as viral?
![Page 58: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/58.jpg)
Seeding
Sourcing
Feedback
Beta Campaign Closing
Phases in working with campaigns
![Page 59: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/59.jpg)
Phases in working with campaigns
Seeding
Sourcing
Feedback
Beta Campaign Closing
PR
Ads
PR
![Page 60: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/60.jpg)
FB ad
Blog post
FBPost
IGPost
Blog post
FBPost
Press-release
Video
IGPost Nyhets-
brev
Working with
bloggers
Blog post
IGPost
FBPost
Video
IGPost
Banners Banners BannersBanners
Beta Campaign Closig
Campaign flow
Working with
bloggers
Working with
bloggers
=sales push
![Page 61: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/61.jpg)
Alwaystry to
optimize!
![Page 62: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/62.jpg)
If you don’t measure
You will never learn!
![Page 63: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/63.jpg)
Your turn!Make a campaign plan in 8 step
![Page 64: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/64.jpg)
1. What will be your next digital campaig?
![Page 65: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/65.jpg)
Whereare yougoing?
![Page 66: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/66.jpg)
2. What is the purpose of doing it?
![Page 67: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/67.jpg)
Attract target group
Release a new product
Climb the search enginges
![Page 68: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/68.jpg)
3. What topicswill you work with?
![Page 69: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/69.jpg)
What can you tell about
Your business
The product
Your lifestyle
![Page 70: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/70.jpg)
The business
The product
The lifestyle
![Page 71: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/71.jpg)
4. How will you prioritizeyour activities?
![Page 72: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/72.jpg)
We only get that much space..
![Page 73: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/73.jpg)
Try to prioritize…
Draw your piechart
![Page 74: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/74.jpg)
5. What material will be needed?
![Page 75: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/75.jpg)
Inspirational pictures
Product photos
Product videos
Lifestyle pictures
Campaign sites
Infographics
Interviews
![Page 76: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/76.jpg)
6. How much time will you have tospend on this campaign?
![Page 77: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/77.jpg)
vs. goals
![Page 78: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/78.jpg)
7. What colleagues will you involve?
![Page 79: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/79.jpg)
Photagrafer
WriterPR-person
Media buyer
Web analytics
Developer
Webbmaster
AD
![Page 80: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/80.jpg)
Photagrafer
WriterPR-person
Media buyer
Web analytics
Developer
Webbmaster
AD
![Page 81: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/81.jpg)
Make sure you hire the right people!
PhotoDesign
CTAWriter
Analytics
![Page 82: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/82.jpg)
8. Which channels should you use?
![Page 83: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/83.jpg)
What will be yourplatform
![Page 84: Digital tactics - How to maximize your digital channels](https://reader033.vdocument.in/reader033/viewer/2022052819/544f27b1af7959c4068b4cea/html5/thumbnails/84.jpg)
ContactSara Öhman@saraohman
saraohman.com+46702047701
hey at saraohman.se