Public Relations 2.0Public Relations 2.0New Web, New Tools, New Web, New Tools,

New OpportunitiesNew Opportunities

Traditional PR

Traditional PR

Traditional PR

What is Web 2.0?

Recognize Any of These Sites?

What is Web 2.0?

Major Publications Take Notice

• Participation, not Publishing

• Rich User Experience

• User as a Contributor

• Radical Trust

• Tagging, not Taxonomy

• Radical Decentralization

Web 2.0 is…

Web 2.0Web 1.0

Web 1.0 vs. Web 2.0

• More Channels for Communication

• Feedback Encouraged

• Increased Brand Awareness

• Positive Association with a Brand

• Builds a Community

• FUN!

Why it’s Important

Case Study – Blend Tec

Case Study – Blend Tec

• Sales jumped 43% since video launch• Traffic increased by 650% • 3.7+ million views on YouTube (iphone)• 1.5+ million views on Revver (iphone)• 9,000+ diggs

Public Relations Embraces Public Relations Embraces Web 2.0 TechnologiesWeb 2.0 Technologies

Techniques & Tools

Press Releases• Optimize your releases• Create a compelling headline• Take advantage of free services

Blogs• Be a passionate expert, write consistently, take a stance, offer

RSS feeds• Submit to bookmarking sites, share news with community, engage

Techniques & Tools

Social Media Releases• digital video, audio (podcasts), images, social bookmarking

Social Networking Sites

Techniques & Tools

Online Newsroom/Press Center

Techniques & Tools

Online Newsroom/Press Center

ConclusionConclusion

Conclusion: Words of Wisdom

•Embrace New Media

•Facilitate Conversation

•Be Open & Authentic

•Track Your Results

•Think Unconventional

Q & A

Presentation available on SlideShare