digital tourism think tank workshops 2014 · will tailor the workshop to your specific needs....

DIGITAL TOURISM THINK TANK

WORKSHOPS 2014

A unique and memorable mobile presence is vital for many businesses, especially within the the travel and tourism industry in view of current statistics and trends. In this workshop you will learn how to create a successful mobile strategy and what tools to use to implement it effectively.

MOST SUITABLE FOR

MODULES

BENEFITSWe believe in the balance between theory and practice and this is why this course combines both lectures and practical exercises. In addition, you can choose the in-house option, where we will tailor the workshop to your specific needs.

MOBILE STRATEGYExplore how mobile can add value to your overall digital strategy and how it combines with the rest of your activities.

CUSTOMER EXPERIENCELearn about the elements of unique mobile customer experiences and the factors that will make your mobile presence stand out from your comeptitors.

MOBILE APP AND WEBSITE BEST PRACTICESBest practice examples for both mobile websites and apps that inspie travellers and customers alike.

MOBILE ECONOMICSSometimes the simplest developments can make a big difference for your mobile presence. Learn how to translate great ideas into really effective results.

SUPERIOR MOBILE CONTENT & STRATEGY

Digital Tourism Think Tank | Belgium | UK | The Netherlands +44 (0)20 7193 1003 | www.thinkdigital.travel

This workshop is designed as an introductory workshop for travel and tourism businesses and professionals that want to learn how to get the most out of the huge opportunities of an increasingly hyper-connected travel audience.

Being successful in mobile requires that we understand thoroughly our customers’ perceptions and feelings before, during and after their interaction with your mobile presence. The focus of this course is on how to improve the individual elements that act together to create a unique mobile customer experience.

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MODULES

BENEFITS

ELEMENTS OF THE MOBILE CUSTOMER EXPERIENCELearn about the key elements that create and influence a mobile customer experience in order to define priorities for your mobile strategy.

UNDERSTANDING MOBILE CUSTOMERS & CONTEXTCreating unique mobile experiences requires a deep understanding of mobile customers, use habits and patterns, and context.

USER EXPERIENCE DESIGN PATTERNSThere are a number of best practices and many effective patterns that could be used to re-create the ideal mobile experience.

MOBILE USER RESEARCHLearn about effective, fast and cheap user research methods that will help you uncover problems and optimise your mobile presence.

UNIQUE MOBILE CUSTOMER EXPERIENCES

We believe in the balance between theory and practice and this is why this course combines both lectures and practical exercises. In addition, you can choose the in-house option, where we will tailor the workshop to your specific needs.



In this workshop you will learn about customer research methods and analytics strategies that will help you understand the patterns, habits and dynamics of mobile customers, contexts and environments.

MOST SUITABLE FOR

MODULES

BENEFITS

MOBILE EXPERT EVALUATIONThis module witll teach you how to use standard methods and techiques used in Human-Computer Interaction to evaluate your mobile website and apps.

MOBILE CUSTOMER RESEARCHObtaining data from actual representative customers is priceless for mobile optimisation. Learn and practice some of the most effective customer research methods and techniques.

DATA ANALYSIS & RESULTSObtaining the data is only the first step in any mobile optimisation and development campaign. Being able to analyse and use the results is essential for your success.

MOBILE CUSTOMER RESEARCH & ANALYTICS




MOBILE MEASURES & METRICSExplore the advantages and limitations of a number of mobile metrics and analytics strategies. Get to know how to use such data to maximise return on investment.

The mobile marketing channel provides a huge opportunity to make your communication with your customers more personal, targeted and relevant. In this course you will learn the key aspects of creating and running mobile marketing campaigns.

MOST SUITABLE FOR

MODULES

BENEFITS

MOBILE MARKETING STRATEGYExplore where mobile marketing fits and understand the power of mobile as a marketing channel. Learn how to prepare and polish your marketing campaign.

RUNNING MOBILE MARKETING CAMPAIGNSExplore the different options on how to implement and run your mobile marketing campaign.

MOBILE MEDIA AND MOBILE ADVERTISINGLearn how to optimise your mobile presence to obtain the best results from a mobile marketing campaign.

MOBILE COMMERCE AND ANALYTICSEnable monetary transactions through mobile devices and use analytics to benchmark and optimise mobile marketing campaigns.

MOBILE MARKETING AND ADVERTISING





HALF DAYThe half day workshop includes two modules.

FULL DAYThe full day workshop includes four modules.

INSTRUCTOR Zornitza is an expert in mobile user experience and user research for travel and tourism. Her PhD research gave her in-depth knowledge of all stages of user-centred design lifecycle. Zornitza loves great mobile website designs and easy-to-use location-based apps, and believes that each product and service can deliver an exceptional tourist experience, if we focus on the actual needs and requirements of our customers.

There are a number of formats to choose from depending on your needs, time and resources.

TIME FORMATS

ABOUT DTTTThe Digital Tourism Think Tank is a new initiative promoting excellence, knowledge sharing and best practice in the tourism industry. The DTTT focuses on digital marketing best practice in tourism; promoting the most innovative case studies across the industry to inspire and encourage creative and successful digital marketing.

TOURISM IRELANDI just wanted to let you know how much I enjoyed the conference. The speakers were top-notch, the content was totally appropriate, and we had a great night out.

Brendan Gallagher

WHAT OTHERS SAY ABOUT US

VISIT BENIDORMThe Digital Tourism Innovation Campus in Barcelona was great! It was very useful and enlightening.

Yolanda Picket

VISIT VALSUGANAIt is very impoart and useful to have insights on the mobile trends and to understand DMOs best practices. I found the debate very interesting for us.

Luca D’Angelo

ORDER FORM FORCORPORATE WORKSHOPS


Please indicate which workshop you would like us to run for your company. Each full-day workshokp comprises of 4 modules.

If you are interested in a combination of modules from two or more workshops, then, please tick the box “CUSTOM PRO-GRAMME”.

Our in-house training courses are custom tailored to fit your company’s requirements and needs. The benefit of choosing this option is that you would be able to define the format and timing, as well as the key modules that you would like us to include in the workshop. In-house training is ideal for small companies, as well as big teams working on large projects.

SELECT WORKSHOP

ABOUT IN-HOUSE TRAINING

SUPERIOR MOBILE CONTENT AND STRATEGY

UNIQUE MOBILE CUSTOMER EXPERIENCES

MOBILE CUSTOMER RESEARCH AND ANALYTICS

MOBILE MARKETING AND ADVERTISING

CUSTOM PROGRAMME

HALF DAYThe half day workshop includes two modules.

FULL DAYThe full day workshop includes four modules.

There are two time formats to choose from depending on your needs, time and re-sources.

Please sign the form and send us a digital copy.

SELECT TIME FORMAT

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digital tourism think tank workshops 2014 · will tailor the workshop to your specific needs....

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