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Digital- trans- & crossmedia Storytelling Slide 2 Crossmedia http://www.adobe.com/content/dotcom/en/products/digital-publishing-suite-family/solutions-for-retail- catalogs.html http://www.adobe.com/content/dotcom/en/products/digital-publishing-suite-family/solutions-for-retail- catalogs.html#bodycontent1-nerolimediaplayer_split_sotheby_708x398-1300.mp4 Slide 3 Storytelling Telling a story (narrative) is a very old tradition Its about combining text, images, sound, video and with other digital content Important is authenticity Slide 4 De ontstaansgeschiedenis van Lego, http://youtu.be/NdDU_BBJW9Y Slide 5 http://www.fiestamovement.com/manual Slide 6 https://www.facebook.com/MarsCuriosity Slide 7 Transmedia Slide 8 http://bear71.nfb.ca/#/bear71 Slide 9 Fragmented story If the story is covered on different social media platforms the story is fragmented There is no real beginning or ending So use same tone of voice, images, house style Think about the story you want to tell Slide 10 Slide 11 http://youtu.be/D-Yq2XtBVHc Slide 12 Schorem Haarsnijder en Barbier All touch points of Schorem are consistent. Online (website) and offline (shop) you feel the atmosphere of the 50swebsite story, told consistent way Schorem is a story, told in a consistent way Website: www.schorembarbier.nlwww.schorembarbier.nl Facebook: www.facebook.com/Schoremwww.facebook.com/Schorem Twitter: twitter.com/Schorembarbiertwitter.com/Schorembarbier Deel 1 Wat is visuele litteratuur Slide 13 Instagram storytelling Tell a visual story with photos Use unique hashtags or brand-urls http://instagram.com/mercedesbenz# http://instagram.com/taylorguitars Source:http://www.ignitesocialmedia.com/social-media- examples/brands-success-examples-instagram/ http://www.ignitesocialmedia.com/social-media- examples/brands-success-examples-instagram/ Go for interactivity with the target group Sharing photos, contest More info:http://www.socialmediaexaminer.com/instagram-for- business-tips/ http://www.socialmediaexaminer.com/instagram-for- business-tips/ Slide 14 Pinterest storytelling By the choice of images, the name of boards, http://www.pinterest.com/katespadeny/ http://www.pinterest.com/katespadeny/ Combining with real events http://www.pinterest.com/oscarprgirl/bridal/ http://www.pinterest.com/oscarprgirl/bridal/ Think in themes http://www.pinterest.com/KLM/ http://www.pinterest.com/KLM/ Integrate a quiz http://www.pinterest.com/KLM/klm-travelquiz/ http://www.pinterest.com/KLM/klm-travelquiz/ Pin It To Win It contests http://www.pinterest.com/huhot/grill-meal-contest/ http://www.pinterest.com/huhot/grill-meal-contest/ Slide 15 Storify Cut, paste and link with Storify (http://storify.com)http://storify.com Aggregate information and tell a story using sociale media sources Tutorial: 5 Steps for Storytelling with Storify http://youtu.be/5JKo4Ll4Mng http://youtu.be/ZR305mwfreY Slide 16 Ad Interaction with augmented reality Slide 17 Augmented reality with Layar Layar (www.layar.com)www.layar.com Example: http://youtu.be/wi80g9WJvmw http://youtu.be/wi80g9WJvmw Slide 18