digital- trans- & crossmedia storytelling

of 18 /18
Digital- trans- & crossmedia Storytelling

Author: teal

Post on 25-Feb-2016




0 download

Embed Size (px)


Digital- trans- & crossmedia Storytelling. Crossmedia. - PowerPoint PPT Presentation



Digital- trans- & crossmedia Storytelling



Telling a story (narrative) is a very old traditionIts about combining text, images, sound, video and with other digital content Important is authenticity

De ontstaansgeschiedenis van Lego,


Fragmented story

If the story is covered on different social media platforms the story is fragmentedThere is no real beginning or endingSo use same tone of voice, images, house styleThink about the story you want to tell

Schorem Haarsnijder en BarbierAll touch points of Schorem are consistent. Online (website)and offline (shop) you feel the atmosphere of the 50sSchorem is a story, told in a consistent wayWebsite: www.schorembarbier.nlFacebook:

Deel 1 Wat is visuele litteratuur

Instagram storytellingTell a visual story with photosUse unique hashtags or brand-urls Go for interactivity with the target group Sharing photos, contest More info:

Pinterest storytellingBy the choice of images, the name of boards, with real events in themes a quiz It To Win It contests

Storify Cut, paste and link with Storify ( information and tell a story using sociale media sources Tutorial: 5 Steps for Storytelling with Storify

Ad Interaction with augmented reality

Augmented reality with Layar

Layar (