PowerPoint-presentatie

Digital- trans- & crossmedia Storytelling

Crossmedia

http://www.adobe.com/content/dotcom/en/products/digital-publishing-suite-family/solutions-for-retail-catalogs.htmlhttp://www.adobe.com/content/dotcom/en/products/digital-publishing-suite-family/solutions-for-retail-catalogs.html#bodycontent1-nerolimediaplayer_split_sotheby_708x398-1300.mp4

Storytelling

Telling a story (narrative) is a very old traditionIts about combining text, images, sound, video and with other digital content Important is authenticity

De ontstaansgeschiedenis van Lego,

http://youtu.be/NdDU_BBJW9Y

http://www.fiestamovement.com/manual

https://www.facebook.com/MarsCuriosity

Transmedia

http://bear71.nfb.ca/#/bear71

Fragmented story

If the story is covered on different social media platforms the story is fragmentedThere is no real beginning or endingSo use same tone of voice, images, house styleThink about the story you want to tell

http://youtu.be/D-Yq2XtBVHc

Schorem Haarsnijder en BarbierAll touch points of Schorem are consistent. Online (website)and offline (shop) you feel the atmosphere of the 50sSchorem is a story, told in a consistent wayWebsite: www.schorembarbier.nlFacebook: www.facebook.com/SchoremTwitter: twitter.com/Schorembarbier

Deel 1 Wat is visuele litteratuur

Instagram storytellingTell a visual story with photosUse unique hashtags or brand-urls http://instagram.com/mercedesbenz#http://instagram.com/taylorguitarsSource:http://www.ignitesocialmedia.com/social-media-examples/brands-success-examples-instagram/ Go for interactivity with the target group Sharing photos, contest More info:http://www.socialmediaexaminer.com/instagram-for-business-tips/

Pinterest storytellingBy the choice of images, the name of boards, http://www.pinterest.com/katespadeny/Combining with real eventshttp://www.pinterest.com/oscarprgirl/bridal/Think in themeshttp://www.pinterest.com/KLM/Integrate a quizhttp://www.pinterest.com/KLM/klm-travelquiz/Pin It To Win It contestshttp://www.pinterest.com/huhot/grill-meal-contest/

Storify Cut, paste and link with Storify (http://storify.com)Aggregate information and tell a story using sociale media sources Tutorial: 5 Steps for Storytelling with Storifyhttp://youtu.be/5JKo4Ll4Mnghttp://youtu.be/ZR305mwfreY

Ad Interaction with augmented reality

Augmented reality with Layar

Layar (www.layar.com)Example: http://youtu.be/wi80g9WJvmw