digital transformation 2.0 for the consumer€¦ · 8:00 86060 we're giving away £100,000...
TRANSCRIPT
Digital
Transformation 2.0
for the ConsumerMOBILE WORLD CONGRESS 2018
Messaging is the way we connect and get stuff done
Sharing moments Managing financesGetting around
Universal, Native, Global reach
4.7 billionSMS users
Source: Radicati, Statista
SMS
Source: Juniper
Research
2.1 trillionApplication-to-Person (A2P)
messages sent in 2017
No Branding
No Pictures
No Video
No Read Receipts
Limited Interaction
Proprietary & Confidential
But, SMS has its limitations
Before After
Before After
Greater engagement
Higher conversion
Better
Transactions
Deeper connections
Greater loyalty
Higher share of wallet
Deeper
Relationships
Messaging as a
platform to create new
offerings
New Products
and Services
RCS impact for businesses
We’re working with the industry to accelerate RCS
Native RCS Client
(Android Messages)
Hosted RCS Platform RCS Interconnect Hub RCS Business
Messaging Platform
Built on Universal RCS standards
Source: GSMA
60operators & OEMs
4.7Bsubscribers
RCS is an industry-wide collaboration