digital transformation

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Digital and online services are evolving at an unseen speed. We cannot imagine what’s coming at us in the next few decades. Exciting or frightening, but all of these evolutions will surely have a huge impact on our lives and ultimately on the way we do business. Digital is disruptive. And the time is now for organisations to prepare themselves (and their business models) for the digital future. - Jo Caudron talked about Digital Transformation at Digital Marketing First (DMF) 2013. Here you find his presentation. Interested in Digital Transformation Modeling? Please take a look at http://bit.ly/19SpTam or contact us: [email protected]

TRANSCRIPT

Page 1: Digital Transformation

Digital TransformationOnline, social and mobile are changing everything.

How to deal with it?

October, 2013

[email protected] @jcaudron

00 32 475 43 80 98

Page 2: Digital Transformation

Jo Caudron°1968

Founder & CEO

Digital Consulting Firm

Co-Founder

Social Media Campaigning Platform

President

Page 3: Digital Transformation

Do YOUhave a real Social Media Strategy?

Are you ready for Mobile?

Do you have a future 2020 vision on how digital is transforming the/your world?

Page 4: Digital Transformation

Digital Transformation is really happening

Page 5: Digital Transformation

@jcaudronDigital Transformation Modeling

From ... ... to

The Business

Digital (at the sideline)

Digital in the core

Page 6: Digital Transformation

@jcaudronDigital Transformation Modeling

From ... ... to

The BusinessDigital (at

the sideline)

From ...

The Business

Digital (at the sideline)

Page 7: Digital Transformation

@jcaudronDigital Transformation Modeling

From ... ... to

The BusinessDigital (at

the sideline)

Digital in the core

From ...

The Business

Digital (at the sideline)

Digital in the core

Digital in the core

Digital in the core

Page 8: Digital Transformation

@jcaudronDigital Transformation Modeling

TV

Rad

io

Prin

t

Billb

oard

s

DM

Dig

ital M

edia

From ... ... to

Sale

s

Mar

ketin

g &

Com

mun

icat

ion

Serv

ice

& S

uppo

rt

HR IT

PR &

Ext

erna

l Com

mun

.

R&

D &

Ent

erpr

ise

2.0

Digital Transformation

Page 9: Digital Transformation

@jcaudron

How big should CHANGE be?

In order to change the world?

Page 10: Digital Transformation
Page 11: Digital Transformation
Page 12: Digital Transformation
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Page 16: Digital Transformation

7 metaphors to understand

the impact of change

Page 17: Digital Transformation

The Glass House

The Package

The Frog

The GatekeeperThe Traveller

The Participant

The Cyborg

CHANGE

Page 18: Digital Transformation

The Glass House

Page 19: Digital Transformation

The Glass House

TransparencyCloseness

ResponsivenessSpeed / Agility

AuthenticityAccountabilityBi-directionalHumanization

Page 20: Digital Transformation

The Package

Page 21: Digital Transformation

The Package

From monolithic to atomicSmall & Simple

APPificationLong Tail

Personalized

Real-TimeUtility / UsabilityValue for MoneyAgile/Cloud/SaaS

Breaking news

In-depth analysis

Services

Weather

Classifieds

Jobs

Sports

TVFun

Specials

Discovery

culture

Trends & Lifestyle

Page 22: Digital Transformation

Breaking news

In-depth analysis

Services

Weather

Classifieds

Jobs

Sports

TVFun

Specials

Discovery

culture

Trends & Lifestyle

Angry Birds Twitter, Facebook

Newspaper Website

CNN online / app

Blogs

Vertical sites and specialties portals

Yelo AppBoxee

Spotify + Metafy

Sporza.be

LinkedIn, Monster, ...

eBay

Pinterest, blogs

Weather Pro (iPhone)

Traffic: Inrix + iCoyote (iPhone)

Digg.be

Twitter, Facebook

RSS

The Package

From monolithic to atomicSmall & Simple

APPificationLong Tail

Personalized

Real-TimeUtility / UsabilityValue for MoneyAgile/Cloud/SaaS

Page 23: Digital Transformation

The Frog

Page 24: Digital Transformation

The Frog

By-passingVirtualization (services, products, support, distribution, ...)Distortion of the value chain

Page 25: Digital Transformation

The Frog

By-passingVirtualization (services, products, support, distribution, ...)Distortion of the value chain

Page 26: Digital Transformation

The Frog

By-passingVirtualization (services, products, support, distribution, ...)Distortion of the value chain

Page 27: Digital Transformation

The Gatekeeper

Page 28: Digital Transformation

The Gatekeeper

Gatekeeper meets the Second Gatekeeper (the power of social media)Fragmentation of (communication) touchpointsRecommendationsAmbassadorship

Can traditional companies find new models where they stay the first gatekeeper while facilitating the second gatekeeper?

The Gatekeeper

The Network is the Second Gatekeeper

Page 29: Digital Transformation

The Traveller

Page 30: Digital Transformation

The Traveller

Decreased mobility (for society)De-centralized / NWOW“Good is good enough”

Small Data

Mobile technologyLocation / LocalAlways on / Instant gratification

Page 31: Digital Transformation

The Traveller

Decreased mobility (for society)De-centralized / NWOW“Good is good enough”

Small Data

Mobile technologyLocation / LocalAlways on / Instant gratification

Page 32: Digital Transformation

The Participant

Page 33: Digital Transformation

The Participant

CommunityGamification Co-creation / CollaborationThe power of the crowdEmpowered Self(Self-)service

Page 34: Digital Transformation

The Cyborg

Page 35: Digital Transformation

The Cyborg

Big DataOpen DataMonitoring

Even Smaller

Quantified SelfWearable ComputingInternet of Things

Page 36: Digital Transformation

The Glass House

The Package

The Frog

The GatekeeperThe Traveller

The Participant

The Cyborg

Are YOU Ready?

TransparencyCloseness

ResponsivenessSpeed / Agility

AuthenticityAccountabilityBi-directionalHumanization

From monolithic to atomicSmall & SimpleAPPificationLong TailPersonalizedReal-TimeUtility / UsabilityValue for MoneyAgile/Cloud/SaaS

By-passingVirtualization (services, products, support, distribution, ...)Distortion of the value chain

Gatekeeper meets the Second Gatekeeper (the power of social media)Fragmentation of (communication) touchpointsRecommendationsAmbassadorship

Mobile technologyLocation / Local

Always on / Instant gratificationDecreased mobility (for society)

De-centralized / NWOW“Good is good enough”

Small Data

CommunityGamification

Co-creation / CollaborationThe power of the crowd

Empowered Self(Self-)service

Quantified SelfWearable Computing

Internet of ThingsBig Data

Open DataMonitoring

Even Smaller

Page 37: Digital Transformation

@jcaudron

What will be next?

Because the world is changing!

Retail - Automotive - Education - Government - NWOW - YOU?

Page 38: Digital Transformation

Offline Online

Be ready for Mobile

Strategy Implemen-tation

Integration

Be ready for Social

StrategyConcepts

& Channels

Policy, Teams &

OwnershipRoll-out

Be ready for The Future (Digital Transformation Modeling)

Page 39: Digital Transformation

What do I do for a living?

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DearMedia, Consultants for the Digital Age

Digital Transformation Modeling: Digital impact on traditional communication, media, business, ...

Online Media Social Media Mobile Media

Page 41: Digital Transformation
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Our Services Our Domains

Consulting

Trendwatching

Presentations

Trainings

Online

Mobile

Social

Digital Transformation

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Audience Objectives&KPI’s

Pre

Strategy

Concept

Teams

Post

Architec-ture

Channels Content

PolicyTeam

SelectionTools Setup Training

CoachingConver-sation

Management

Digital, Social and Mobile Strategy & Concepts

• Our proven methodology

• To help your company start with social/online/mobile media

• Create a strategy

• Choose the right social/online media and networks

• Implement tools for listening and responding

• Create and train teams, Ownerships, Roles, ...

• Create and apply policy, Code of Conduct, Guidelines

• Coaching & follow-up

Mission7C’s

Impact Analysis

IntakeInspirationWorkshop

Kick-off Market Scan

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8080

Impact

Insights

Scenarios

Business Cases

Trendwatching

DigitalTransformationModeling: preparing the future

Page 45: Digital Transformation

More on www.DearMedia.be

Page 46: Digital Transformation

Contact me.

@[email protected] 32 475 43 80 98

Page 47: Digital Transformation

Digital TransformationOnline, social and mobile are changing everything.

How to deal with it?

October, 2013

[email protected] @jcaudron

00 32 475 43 80 98