digital transformation - change is about you - clicksummit 2014

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Change is about you The “It’s not me, it’s YOU” syndrome” A rant by a guy in NYC

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Post on 14-Jul-2015

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Change is about you

The “It’s not me, it’s YOU” syndrome”

A rant by a guy in NYC

Who are you talking to? Me!

The City The Company The Job

Who are you talking to? Me!

People

(Marketing) Videogames Selfies

What are we talking about today? The Topic

Digital Transformation

A corporate spiritual

journey to self acceptance!

The Consumer has changed Context

Internet users per 100 inhabitants

Source: International Telecommunications Union

Insert redundant and obvious slide about new

consumer habits that everyone has seen 1000x

times.

Media has changed Context

The Workforce has changed Context

Agencies have changed Context

Are big companies changing? Context

Copyright © Massachusetts Institute of Technology, 1977–2014. All rights reserved.

Are big companies changing? Context

Copyright © Massachusetts Institute of Technology, 1977–2014. All rights reserved.

Are big companies changing? Context

Copyright © Massachusetts Institute of Technology, 1977–2014. All rights reserved.

Copyright © Massachusetts Institute of Technology, 1977–2014. All rights reserved.

Are big companies changing? Context

Copyright © Massachusetts Institute of Technology, 1977–2014. All rights reserved.

Are big companies changing? Context

Copyright © Massachusetts Institute of Technology, 1977–2014. All rights reserved.

But are we aiming at the right solutions? Where to start?

“Urgh, my agency doesn’t deliver”

“My boss doesn’t get it!”

“My employees don’t get it!”

Start by accepting reality. Where to start?

Change happens within. Where to start?

Who owns…?

Skillsets

Strategies

Technology

Leadership

YOU

Change happens within. Where to start?

Externalizing wouldn’t be a problem… IF!

There was knowledge retention

Work Market wasn’t so volatile

Frameworks were in place

Success was questioned

Let’s take it from here! Where to start?

What should I be discussing?

Who should be in the discussion?

When do I start?

Starting the right conversation What should I be

discussing?

How is “success” changing?

Culture

Enablers

Success

What are the tools in place to achieve

success?

People

How is the culture enabling transformation?

Who are my key stakeholders?

What does success look like? What should I be

discussing?

• What is the data telling us about it?

• How granular are you being?

• How much do you actually know?

• How much are you questioning your

own metrics?

• What is the beat of your drum?

Embracing the Silo

• Organizational Silos won’t disappear overnight

• Complaining about them won’t make them better

• Leveraging how can they work better for the overall good

• It’s not about the silos but the PEOPLE in the silos

• It’s not about the roles but about the SKILLS.

What should I be

discussing?

How to use my current structure? What should I be

discussing?

Inspiration: Holocracy

How to use my current structure? What should I be

discussing?

Inspiration: TED Talk

Link: http://www.ted.com/talks/yves_morieux_as_work_gets_more_complex_6_rules_to_simplify

Creating the “Who”

Change is about the WHO more

than the WHAT

• Hiring the transformation catalyst

• Chasing the Energy

• Bring expertise in!

• BUT it need the Top Management behind it!

Who should be

in the discussion?

Creating the “Who”

Bring the right partners to

the discussion

• Agencies (AFTER you find your

key catalyst)

• Departments in the organization

(it’s not just about Marketing)

• Top/Middle/Lower Management

(all contribute, it’s the same for

everyone)

Who should be

in the discussion?

Push for Answers!

Just start!

Beta Mindset

Evolving Structures

Delivering on Business

(Transition Phases)

When do I

Start?

Push for Answers! When do I

Start?

Change at the fringe of the

organization

Plan ahead… but don’t stick to

the plan!

What can I do on Monday?

Ask the tough questions!

Find common minded folks

Inspire transformation but focus on the business

Deliver better (example of electricity vs steam)

When do I

Start?

It’s all about you.

In the end, take accountability.

Regardless of where you sit in the Organization, you

have to bring change.

It is, in the end, all about you, not the others.

Bye!

It’s all about you. Bye!

Thanks!

Any questions?

@l_spencer

[email protected]