digital transformation for an interconnected world · 2018. 4. 11. · 1 de-cix summit new york...
TRANSCRIPT
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DE-CIX SummitNew York City
2017.12.05
Digital transformation for an interconnected world
Andreas Weigend
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@aweigendDE-CIX Summit
New York City2017.12.05
• 1970’s: Building Computers
• 1980’s: Connecting Computers
• 1990’s: Connecting Pages
• 2000’s: Connecting People
• 2010’s: Connecting Sensors
• 2020’s: ? 3
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Starting last century:Physical interactions
Starting this century:Social interactions
Today, in a single day,we are creating more data
than mankind didfrom its beginning
through 2000
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@aweigendApril 5, 2014
google.com/history
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15,317searches
Rights 1-2: Increase Transparency
1. Right to access your data
2. Right to inspect the refineries
§ See security risk audit
§ See privacy burn rate
§ See return-on-data score
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Rights 3-6: Increase User Agency
3. Right to amend
4. Right to blur
5. Right to experiment
6. Right to port
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Data Rules
1. Start with a question, not with the data
§ Focus on decisions and actions, design for feedback
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The Journey of AmazonWhat changed?
• Algorithms à Data
• AI• BI• CI• DI
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What changed, what didn’t?Changed
• Ask for forgiveness,not for permission
• Customer-centricity• Helping people make
better decisions
Unchanged
• Algorithms à Data
• AI• BI• CI• DI
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Goal: Help people make better decisions
Data Strategy: Make it trivially easy to§ Contribute
§ Connect
§ Collaborate14
Amazon = Data Refinery
Data sources for marketinga new phone product
Social Graph(Who called whom?)
Segmentation (Demographics, Loyalty)
Non-Social: Audience
Social: Connected Individual
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Shift in Mindset
Equation
• Expresses your beliefs, mission, values
• Needed for the of evaluation of experiments
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Data Ecosystem
Create > > Consume
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Refine
Distribute
New Business Models
Sharing economy: “Access trumps possession”§ Airbnb,…
§ Uber, …
Innovation enabled by data
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• Trust is distributed (across the network)
• History is traceable (via blockchain)
§ Digital title for your house
§ Digital contracts, signatures…
Innovation enabled by data20
Summary: Data Rules
1. Start with a question, not with the data
2. Focus on decisions and actions
3. Base your equation on metrics that matter to your customers
4. Embrace transparency21
Summary: Commerce1. E-commerce: Digitize
§ Focus on company and products
2. Me-commerce: Share § Focus on customer and attributes
3. We-c0mmerce: Connect § Focus on connections between individuals 22
Other areas
1. Work
2. Education
3. Health
4. Insurance
5. Finance23
Summary: Rules for Companies
1. Start with the question, not the data
2. Embrace transparency
3. Experiment
4. Empower and respect the user
5. Collaborate24
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Government
IndividualBusiness