digital transformation in automotive · digital transformation in automotive june 2015 digital...

28
Digital Transformation in Automotive Wilfried Reimann Head of IT Enterprise Architecture & Innovation [email protected]

Upload: others

Post on 17-Mar-2020

32 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive

Wilfried Reimann Head of IT Enterprise Architecture & [email protected]

Page 2: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

Daimler Divisions

2

Page 3: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

Key mega trends are influencing the life and interaction of

people around the globe and across all industries

Force

Shifting Workforce Demographics

Changes in the composition of the workforce (gender,

ethnicity, generational) will require employers to learn

managing diverse workforce

Rising Knowledge EconomyCost cutting leads to outsourcing of transactional jobs.

This will require more knowledge workers with broader

skill sets

GlobalizationCorporations will rely on the global marketplace to fuel

growth. Top global companies will be based in emerging

economy countries

Hyper connectivity In the increasingly connected world the lines between

work and free time are blurring

Expand Corporate Social Responsibility

In today‘s market, companies are including leadership

development activities that incorporate a CSR opportunity

3

Page 4: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

Page 5: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

Automotive disruptions concluding from global mega trends will

be substantially changing the entire industry over the long term

5

Page 6: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

The Automotive Industry is in the middle of a Digital Revolution,

that will change the way how OEMs and customer interact

6

Customer Experience Future Mobility Connected Cars

The usage of the internet, social

media and mobile technologies

dramatically change the way how

consumers interact with

automotive companies

Digital technologies enable the

current and future mobility of

people, on that new metropolitan

designs will rely on

Connected cars connect the

vehicle, the driver and the

environment and create new

opportunities for all market

players

� Online sales channel

� Digital showroom

� Ownership platforms

� Mobile apps

� From Product to Service

� New mobility solutions

� New infrastructure

� E-mobility

� Connected car features

� New business models

� Customer insights

� New players & partners

Page 7: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

Digital Business Transformation is the driving factor for many industries – what is it ?

7

Source: IMD

Page 8: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

SMAC’s, the newest digital technologies are having a profound

effect on how organizations and industries are transforming

8

Successful digital

business

transformation

requires:

• Deep

understanding of

the newest digital

technologies

• How to use these

at scale, smarter

and faster than

the competitors

Social Network • Social media platforms enable two-way flow of infor-mation

and communication between an organization and its key

internal and external stakeholders

• Also a learning tool to monitor industry trends, customer

sentiment, and competitor moves, among other applicat.

Mobile • Mobile devices overtaking fixed devices

• Mobile-first strategies gaining prominence From “dumb”

phones to smart phones/ smart devices

Analytics • Tools to extract value from data, such as IBM’s Watson

computer, Hadoop clusters, Mongo, Radian6, Cloudera, etc.

• Ability to meet the challenges of Big Data, i.e. 3Vs: data

volume, variety and velocity

Cloud • Proprietary and non-proprietary systems that facilitate the

sharing of data, applications, and insights among different

parts within an organization or between organizations

• Cloud based solutions

• Emergence of ecosystems of partners

Page 9: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

The way businesses use Digital Technology to Transform

will be crucial for better market performance and success!

9

* Digital intensity is investment in technology-enabled initiatives to change how the company operates – its customer engagements, internal operations, and even business models

** Transformation management intensity consists of the vision to shape a new future, governance and engagement to steer the course, and IT/ business relationships to

implement technology-based change

Source: “The digital advantage: how digital leaders outperform their peers in every industry” report by MIT Sloan Center for Digital Business (CDB) and Capgemini Consulting

Page 10: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

Primary IT Trends enable Digital Transformation

10

Internet of Things Naturalisation of User

Experience

Information-centric

Thinking

Smart Machines Digital Economy Cyber Physical Twins

Page 11: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

Digital Transformation – Non AutomotiveStarbucks use case

Digital Business NomadeClassical Coffee Digital Payment

11

Page 12: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

Digital Transformation – Non AutomotiveNike use case

Getting more active

with Nike+ FuelbandNike+ your personal

trainer

Nike+ running:

bringing gaming in

the run experience

Nike Fuel Lab

12

Page 13: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

Digital Transformation – Non AutomotiveJohn Deer use case

SoftwareNetwork

connectivitySensors

My John Deer

Platform

13

Page 14: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

Digitalization affects all areas of the company

14

Page 15: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

Digital transformation has already started at DaimlerTransformation to a Mobility Service Provider

15

Page 16: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

Digital Business Transformation @ DaimlerTechnology push and upcoming sharing concepts

• In 2013 Web is accessed more often by

smartphone/tablets than by PC

• Increased use of social networks

• Prestige and status rises through connectivity

• Internet and smartphones enable individualised

mobility concepts*

Technology and connectivity

push

• Traditional sharing, lending & renting redefined

through technology and peer communities

• A third of the German city population are

prospective users of car sharing regardless of

current low usage rates*

Successful sharing concepts

increase

16

Page 17: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

Design for experience: Mobile Moments

17

A Mobile Moment is

a point in time and space

when someone pulls out

a mobile device

to get something they

want in their

immediate context.

Page 18: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

Mobile Devices enable new Business

18

Page 19: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

New mobile Moments through autonomous Driving

19

Page 20: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

Uber matches two mobile moments: Passengers’ and Drivers’

20

Page 21: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

moovel 2015/plus: integrating mobility services to a

mobility ecosystem

21

Page 22: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

„Mercedes me“ – Connecting all services around the car

22

Page 23: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

"Digitalization of the economy" and "Industry 4.0" ...

Industry 4.0: Intelligent IT

solution in the varied

production at Daimler

Effective and efficient management of product variance and complexity is a key competency in premium as well as in commercial automotive business. Industry 4.0 will help us to manage individualized customer orders throughout the entire production process efficiently.

The leap forward in I4.0 development

is triggered by the interaction of

many individual innovative

technologies

23

Page 24: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

Digital Navigator – Model to support Digital

Transformation Workshop

24

Page 25: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

Digital Transformation – Workshop and Toolbox

25

“InnovationWerkstatt” Sindelfingen MTC InnovationLab@Europe (TSS) InnovationLab@China

Innovation Labs dedicated to technological innovation demonstrated in live and concrete environment

to help our Business Partner to drive innovation and build solutions for the future

Innovation Labs dedicated to technological innovation demonstrated in live and concrete environment

to help our Business Partner to drive innovation and build solutions for the future

Agile Toolbox• Customer Journey

• Lab as a Service

• Provide User Experience

• Design Thinking Camp

Technology-Toolbox• Analyst (Gartner, Future Institute)

• Technology-Network (IBM, MS,

Google, Apple, CISCO)

• StartUps (R&D Sunnyvale)

Innovation-Toolbox• Innovation Primary Trends

• Knowledge on Innovation-Areas

(e.g. Cognitive Computing)

• Innovation Best-Practice example

• Innovation-Portfolio supporting

DBT

DBT Method-Toolbox• Digital Navigator (SIL)

• Company-Example

• DBT Studies (e.g. MIT)

• Consulting Templates

• DT-Toolbox (e.g. CapGemini, Uni St.Gallen)

EA- Toolbox• Domain-Model (for Digital

Transformation)

• Digital Capability-Model

• Reference-Model for a

Digital Company

Workshop-Toolbox (Business

Consultant)• Standardized Workshop Modules

• SWOT-Analysis

Page 26: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

The appropriate organizational foundation needs to be in place to facilitate digital business transformation

26

Page 27: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

27

Digital Transformation - Summary

• Digital Transformation will be an important topic for

top level management for the upcoming years

• SMAC’s, (Analytics-Mobile-Platforms and Social

networks) have changed people behavior and how

they are connected to each other

• A networked world “The Internet of Things” will

make IT everywhere available

• New IT-Players (Apple, Google, Facebook, Amazon,

Linkedin) are strong competitors for established IT-

Providers (IBM, Microsoft) and will drive aggressively

IT-Innovation

• IT-Innovation is the major driver to enable Digital

Transformation

Page 28: Digital Transformation in Automotive · Digital Transformation in Automotive June 2015 Digital Transformation Key mega trends are influencing the life and interaction of people around

Digital Transformation in Automotive June 2015

Digital Transformation

28

Thank You