M A S T E R I N G

D i g i t a l

Transformation

I N M E D I A

Hi, I’m Jo Caudron Active in digital since 1993

Internet entrepreneur involved in 20+ start-ups.

Founding Partner of Duval Union Consulting

@jcaudron jo@duvalunion.com

We are business consultants for a digital

world.

Our mission is to help organization transform.

Are you an active social media user?

Do you embrace new technology?

Do you get your kicks from new business models?

Who Are You?

Sold in 40 countries!

Expect a smack in the face…Digital Disruption is real

What is your

What do These 4 have in common?

You have a C H O I C E

Disruption

Modeling

Transformation

You have a C H O I C E

Disruption

Modeling

Transformation

Fear

Insight

Direction

1995+MusicPhotographyVideo Rental…

2005+Print MediaTVTravelHR…

2015+RetailHealthcareAutomotiveEducationTelcoFoodFMCGBanking/Insurance…

2025All Safe havens will be subject to digital disruption…

WAVES OF Disruption

What can we learn?

What can we learn?

Digital Disruption is a story of…

%

This is NOT our storyYOU THEM

We are COMPLIANT! We are a TRUSTED partner!

We have DECADES of experience! We are on SOCIAL MEDIA!

This IS our storyYOU

We are COMPLIANT! We are a TRUSTED partner!

We have DECADES of experience! We are on SOCIAL MEDIA!

THEMBut your

app sucks

I want experience

Uhh..ok

Hey this solves my problem!

I don’t want to wait a week

NEW

The Tipping Point

YOU THEM

The Digital Office is TransversalSa

les

Mar

ketin

g &

Com

mun

icat

ion

Serv

ice

& Su

ppor

t

HR

DIG

ITA

L LA

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PR &

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mun

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R&D

& E

nter

prise

2.0

Sale

s

Mar

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Serv

ice

& Su

ppor

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HR

PR &

Ext

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l Com

mun

.

R&D

& E

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prise

2.0

DIGITAL OFFICE

THE IMPACT OF D I G I T A L

Slicing the Elephant

creates Insight

@jcaudron

THE MODEL

Glass House

Package

Frog

GatekeeperTraveller

Participant

Cyborg

THE WHEEL OF CHANGE

New experts and our peers decide what matters

People participate,

share and co-create

their future

Technology becomes part of

everything we do

The relationship with the market

changes

New experiences in product, service & packaging

The position in the value chain changes

Mobile gives access to everything,

everywhere, every time

versus

Retail

Glass House

Package

Frog

GatekeeperTraveller

Participant

Cyborg

Food

Glass House

Package

Frog

GatekeeperTraveller

Participant

Cyborg

Banking

Glass House

Package

Frog

GatekeeperTraveller

Participant

Cyborg

Health

Glass House

Package

Frog

GatekeeperTraveller

Participant

Cyborg

Auto-motive

Glass House

Package

Frog

GatekeeperTraveller

Participant

Cyborg

T H E I M PA C T O F D I G I T A L

ON MEDIA

The relationship is changing between the organization and the outside world.

The Glass House

The relationship is changing between the organization and the outside world.

The Glass House

Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency

The evolution of unbundling and how this changes your products, services and go-to-market.

The Package

The evolution of unbundling and how this changes your products, services and go-to-market.

The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship

The position in the value chain is challenged. You can bypass, or be bypassed.

The Frog

The Frog Bypassing Virtualization Fragmentation of touchpoints

Opinion making is challenged. New players can dominate the attention of people.

The Gatekeeper

The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship

Primary location and place of consumption are changing. There is a need to merge offline and online

The Traveller

The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness

US consumers now spend more time in apps than watching TV

Consumers are uniting. The power of the crowd can be good or bad for your organization.

The Participant

The Participant Community Power of the crowd Sharing economyCollaboration

Watching 40 Years Of Video Per Day

Technology keeps progressing. We are only at the beginning of the digital revolution.

The Cyborg

The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring

Are you

Scared or

Inspired?

@jcaudron

Don’t worry, we’ve got a PLAN

@jcaudron

Digital Transformation is a complex and never-ending

journey

@jcaudron

YOU NEED TO Scan YOUR

ENVIRONMENT @jcaudron

DETERMINE THE IMPACT

@jcaudron

CREATE A North Star VISION

@jcaudron

DEFINE A Transformation STRATEGY

@jcaudron

DEFINE A Transformation STRATEGY

@jcaudron

BUILD A ROAD MAP

@jcaudron

KNOW

YOUR

AUDIENCE@jcaudron

@jcaudron

WHO DO YOU SERVICE?

@jcaudron

@jcaudron

WHO DO YOU SERVICE?

@jcaudron

@jcaudron

WHO DO YOU SERVICE?

@jcaudron

@jcaudron

WHO DO YOU SERVICE?

@jcaudron

@jcaudron

YOU CHALLENGERS

The Challengers move into your space, when will you move into theirs?

UNDERSTAND

TRANSFORMATION

@jcaudron

@jcaudron

F R O M DIGITIZATION

T O TRANSFORMATION

ORGANIZATION

CUSTOMER RELATIONS

PRODUCTBUSINESS MODELS

DIGITIZATION Everything you do in your channel

TRANSFORMATION Existing product - old business models Old products - new business models New products - new business models

BUILD a new ORGANIZATION

@jcaudron

From ... ... to

The Business

Digital (at the sideline)

Digital in the core

@jcaudron

The BusinessDigital (at the

sideline)

The Business

Digital (at the sideline)

From ... ... to@jcaudron

The BusinessDigital (at the

sideline)

Digital in the coreThe Business

Digital (at the sideline)

Digital in the core

Digital in the core

Digital in the core

From ... ... to@jcaudron

From an outdated M OTHER SHIP

@jcaudron

From an outdated M o t h e r s h i pTO A modern

F L E E T@jcaudron

Launchpad

RadarTransformation Board

How to Organize The Fleet

@jcaudron

Launchpad

RadarTransformation Board

How to Organize The Fleet

@jcaudron

DIGITAL GOVERNANCE

YOU NEED DIGITAL Leadership

@jcaudron

The Digital Office is TransversalSa

les

Mar

ketin

g &

Com

mun

icat

ion

Serv

ice

& Su

ppor

t

HR

DIG

ITA

L LA

B

PR &

Ext

erna

l Com

mun

.

R&D

& E

nter

prise

2.0

Sale

s

Mar

ketin

g &

Com

mun

icat

ion

Serv

ice

& Su

ppor

t

HR

PR &

Ext

erna

l Com

mun

.

R&D

& E

nter

prise

2.0

DIGITAL OFFICE

@jcaudron

TO PULL THIS OFF YOU WILL NEED…

@jcaudron

M I N D S E T@jcaudron

M E A N S@jcaudron

M A N D AT E@jcaudron

Digital Transformation is a complex and never-ending

journey

@jcaudron

TRANSFORMATION STRATEGY

ROADMAP

DIGITAL LEADERSHIP & CAPABILITIES ASSESS

TEAMSTRAIN & COACH

CHANNEL STRATEGY

POLICY & GOVERNANCE

SET-UP AND ROLL-OUT RUN

ROLL-OUT DIGITAL OFFICE

RUN DIGITAL OFFICE

CUSTOMER ENGAGEMENT

CHANNELS

PLATFORM DESIGN

REQUIREMENTSPARTNER

SELECTIONRFP CREATION

LAUNCHDEVELOPMENT

BUSINESS/SERVICE/PRODUCT DESIGN TRADITIONAL

BUSINESS MODEL

START-UP BUSINESS MODEL

PROJECT KICK-OFF

START-UP KICK-OFF (FUNDING, INCUBATION)

RUN PROGRAM/DEVISION/…

RUN START-UP (COACHING,

ADVICE)

START-UP BUSINESS

TRADITIONAL BUSINESS

TRANSFORMATION STRATEGY

IMPACT ANALYSIS NORTH STAR

VISION OF YOUR FUTURE

SCAN MARKET TRENDS & INTERNAL DIGITAL

READINESS

@jcaudron

Thank You!

DOWNLOAD THE SLIDES www.speakersbase.com/JO