DIGITAL TRANSFORMATION CHALLENGES FOR WORK AND EDUCATION

DIGITAL TRANSFORMATIONLEADERSHIP Ingo Gächter

1000+ %

Mission X

+++ %

GROW

Little Ingo´s “digital learning”Papa’s punchcards on my playground

Little Ingo´s “digital transformation”Papa’s (and my ;-) IBM typewriter in pieces. «Our» first PC …

Ingo Gächter

Business Analytics Evangelist.Google Partner | Certified Trainer & Consultant

„How Do Market Leaders Target Human Emotions?“

Academic Teacher @Universities | Europe & Asia

GROW.

HOW?

When do we change as individual?

When do we change as an organization?

Students: “How can I grow … ?”

Quelle: http://www.20min.ch/wissen/news/story/26791439

ACTIONWORK / INSIGHTS

RESULTCATHARSISCHALLENGE

LEARNING

Do we still need banks, publishers, universities?

CHALLENGELEARNING

“… LEARNING is essential. Are universities?“

21st century

HOW?

• What is learning now?

• What is the purpose we still meet physically in a classroom?

• How can we optimize “blended learning”?

Internet of ThingsConference

#IBIOTconf Zürich

27.11.20158.00-17.20 UhrSwissôtel Zürich

Internet of Things is thinking. Big Data and Artificial Intelligence

Dr. Ingo Gächter

Quelle: http://cdn.crowdfundinsider.com/wp-content/uploads/2015/05/Economist-Fintech-Revolution.jpg

http://www.economist.com/news/special-report/21650296-fintech-has-made-inroads-incumbents-still-dominate-day-day-banking-how?fsrc=scn/gn_ec/an_uneasy_symbiosis

Banks <> FinTech: An uneasy symbiosis

Small FinTech startups conquer impressing market share…

And force big banks and insurance to think differently.

Banks <> FinTech: An uneasy symbiosis

High Frequency Trading

Artificial neural networks mimic the brain but with a muchincreased speed factor for high-speed trading. (thousands of transactions while a human can make one)...

Usually on a supervised learning method... with a lot of training data available from which to learn :-)

Creditcard predicts divorce rates ...

→ Banks have to change their mindset. Or dissappear.

THE RISE OF «PEACE OF MIND» APPS & AI

Health Apps

Pharma Industries

Life Sciences

DNA Sciences

«in concert with» Artificial Intelligence

„We measure and improve wellbeing...“

Body & Mind Tracking

Sleeping patterns

Interaction with phone

Emotions in speech

Our heartbeat…

Brave New World, Aldous Huxley, 1932

SOMA Analytics

Quelle: http://kelaa.me

SOMA Analytics

«Learn to focus your attention,

manage stress and think positively

through exercises and challenges…»

«Improve your wellbeing:

Measure and improve your sleep –

so you can sleep better and feel more rested…»

“Enhance your performance and productivity...“

Quelle: http://www.fastcodesign.com/3019806/the-sproutling-why-a-fitbit-for-babies-might-be-brilliant

Quelle: The Economist. Reinventing the company. Entrepreneurs are redesigning the basic building block of capitalism. Oct 24th 2015

IoT & AI destroyclassical business models…and re-invent new models.

21st Century

Learning• What does this mean for

universities?

• How can we help to flourish motivated students in this world?

ACTIONEXAMPLES / INSIGHTS

HOW CAN UNIVERSITIES BETTER SUPPORT LEARNING IN THE 21st CENTURY?

21st Century Learning

… comprise sills, abilities and learning methods necessary to succeedin the 21st century society and workplaces. Developed by educators, academics, business leaders and governmental agencies.

The 4 C´s: Learning and Innovation

• Critical thinking & problem solving

• Creativity and Innovation

• Communication

• Collaboration

→Digital Literacy

→Career and Life

Source: https://en.wikipedia.org/wiki/21st_century_skills

Source: By Charles Fadel and Krishna Chaitanya Velaga - File:Framework for 21st Century Learning.jpg, CC BY-SA 4.0,

https://commons.wikimedia.org/w/index.php?curid=77435748

http://fortune.com/2013/09/19/ibms-massive-bet-on-watson/

Let us learn from our clients and successful examples of work

While UBER is showing muscles, taxi drivers are even more grouchy

Source: Uber.com

Airbnb threatening Hotels«Welcome at Home»

Source: https://images.app.goo.gl/Hituy7LuvmPb9r8o9,

Digital Transformation &

Business Intelligence are …

silently everywhere.

The Digital Disruption has already happened

(1) Uber. World's largest taxi company owns no Taxis

(2) Aribnb. Largest accomodation provider owns no real estate

(3) Alibaba. World's most valuable retailer has no inventory

(4) Skype, WeChat. Largest phone companies own no telecom infrastructure

(5) Facebook. Most popular media owner creates no content

(6) SocietyOne. Fastest growing banks have no actual money

(7) Netflix. World's largest movie house owns no cinemas

(8) Apple & Google. Largest software vendors don't write the apps

snowflake

SSK work case

“How can we increase tax declaration conversions

for youngsters?”

Relevant Questions & Hypothesis

Digital Solution for young people / Swiss Tax Authority

The challenge is that too many young people do not

complete and submit the tax declaration and then get

punished and frustrated.

The responsible functionnaries say, «We do not want to

punish young people, we want to motivate them…»

And here is the result / solution:

BEFORE33

AFTER34

47 4312 7758

Communication University of China

Source: http://www.rothlin.org/video

Digital Platforms & Tools

Source: http://www.rothlin.org/video

RESULTCATHARSISRESULT

CATHARSIS

Do we focus on our students?

Is digital leadership a reality?

POSITIVE HUMAN & ARTIFICIAL INTELLIGENCEPOINT OF VIEW { TARGET AUDIENCE } = LEARNING LEADERSHIP

CAS / MA in Positive Business Analytics (BA)

SIMPLICITYKISS (Keep It Stupid Simple)

TRUSTED GUIDANCE

Students and Profs are lost in the jungle of smart data &

digital platforms & tools

AUGMENTED

MOTIVATION TO ENGAGE

IN A POSITIVE MANAGEMENT

DIGITAL from a student´s point of view.Optimististic approach: Focus on benefits. “Why does this fly?”“When do we change for the better?”

How can I take better

Decisions?

CONNECTING the “dots”SHOW

low hanging fruits

FOCUS on your

strengths!(not problems)

Just go for IT!

TRIAL & ERROR PERSPECTIVE

LOST IN THE JUNGLE OF DIGITAL TOOLS AND PLATFORMS

Google Academy & Development of Learning Platforms

Source: https://analytics.google.com/analytics/academy/

GROWHOW DID GOOGLE GROW?

MINDSET

Google - Objectives and Key Results (OKR)

• transparent

• ambitious

• slightly uncomfortable

• achievable (people believe in it)

• quantifiable

• objective grading (fair)

• SIMPLICITY

• FOCUS

• PASSION

„Know the user, know the magic…“

User looks for an answer to her question, not for 1001 other things.

www.google.com/insidesearch/howsearchworks/algorithms.html

Journalist: „… And the future, Mr. Page?“ :-)

Larry Page: „Machine Learning, … and Google+ (Social Graph)...“

Original Goal: Artificial Intelligence.

Start-up like spirit

[Employees]„fueled by coffee and dreams...“

WE, who are HERE.

NOW.

☺

„The World's Happiest Man“according to Neuroscientists

What's his name?

How does he look like?

What does he do?

Meeting Matthieu Ricard in 2010changing life to the better ...

Quelle: http://ispectrummagazine.com/wp/?p=901

What was the world's happiest man thinking when brain scientists weremeasuring… ?

«Compassion…», he says.

This is often the way to a solution.

SOLUTIONS & RECOMMENDATIONS

1. Responsible Leadership

2. Focus on your students. Everything else will follow.

3. Mind your mindset: agile culture

4. Data-driven decisions & visions

5. Flow with trial & error: OKR

6. Business Ethics

7. Change…

Change the way you think.

Change the way you feel.

Change the way you act.

Q & A

SYNOPSISDIGITAL TRANSFORMATION – CHALLENGES FOR WORK AND EDUCATION

The creative disruption of classical business models while letting new business models prosper in our digital world is a promising mindset that is not always easy to understand, learn and apply. The “digital revolution” brings huge challenges and opportunities alike to the education industry. However, despite its goal to prepare young people to move society forward, education was rarely at the forefront in reaping the benefits of digital innovation.

Today, education can learn from the failures and success of those industries that have opened their doors for digital transformation earlier. This is the way to benefit most of data driven strategies, innovation and transformation. Multiple examples of work from digital giants like Google, Amazon, and even from public organizations and federal governments all show the way to success: “Focus on your customer, not on your business”.

Today, ever more schools and universities have discovered the benefits of digital innovation and go for drastic changes. In the next 10 years, we are likely to see a complete transformation of modern education.

These are the most promising trends and challenges of the digital revolution for education:

• Focus on “learning people”, not on teachers or institutions

• Personalized, Blended and Deep Learning

• Artificial Intelligence (AI)

• Augmented (AR) and Virtual Reality (VR)

• Transformation of classrooms into innovative learning spaces and platforms

• Gamification and gaming technology

• Commitment to cyber security and data protection (GDPR)

The basic needs of human beings do not change in the digital world. However, what will change are the methods of how we take decisions that are ever more driven by smart data and business intelligence. Ultimately, the beauty of digital business and artificial intelligence at it’s best is that this technology does not aim to replace employees and teachers, but to complement and support them. There is much hope that the education market is increasingly aware of above challenges and asks the right questions that ultimately lead towards a “happy end” of the digital transformation.

Digital Leadership

• There is no lack of digital tools for education.

• However, there is a lack of leadership in the ecosystem

for digital solutions in universities and schools.

• In reality, it is often more chaos than strategy and a plan

for a solutions that our clients (students) like.

•→ KRACH.mp3 – Music from Bach

3 QUESTIONS LEADING TO THE CATHARSIS

When is the most important time?

Now.

It is the only time you really have.

Who is the most important person in your life?

The one who is with you right now.

Most of our life time, we spend alone. Then, I am the most important person.

What is the most important thing to do?

To take care.

Mindfulness. Like what you do.

Sources: Leo Tolstoy, Ajahn Brahm, Chinese Wisdom, …

EXAMPLE OF WORK

HOW MARKET LEADERS IN ARTS AND BUSINESS TARGET HUMAN EMOTIONS?

Die Forschungsfrage ist: Wie beeinflussen

Marktführer menschliche Emotionen in den Medien

mit dem Ziel, Marktanteile zu gewinnen und zu

konsolidieren? Die zielführende Forschungsmethode

ist eine qualitative Inhaltsanalyse von über 80

Werbevideos (Case Studies) der 5

Telekommunikations-Marktführer im effizienten

Testmarkt Österreich. Bei diesen Forschungen bin ich

auf Aristoteles gestossen, der zum ersten Mal den

Zusammenhang zwischen Erzähltechnik und

emotionalem Empfinden fundiert erforscht hat.

Diese Grundlagen werden bis heute im Marketing

und in der Filmindustrie angewandt. Die Arbeit

definiert systematisch, was Emotionen sind und

welche Elemente eine gute Dramaturgie erfordert. In

Anlehnung an Aristoteles verwendet der Autor dafür

3 Kategorien: Phobos (Angst), Eleos (Mitgefühl) und

Katharsis (Heilung, gutes Ende). Das Ergebnis der

systematischen Inhaltsanalyse verifiziert die

Forschungshypothese: Alle 5 Marktführer nutzen in

ihren Werbebotschaften signifikant Emotionen im

aristotelischen Sinn (Kategorien Phobos und Eleos)

mit dem Ziel, eine gute Katharsis (im doppelten Sinn:

1 erlebte Emotion und 2 wirtschaftlicher Erfolg) für

ihr Zielpublikum zu schaffen. Noch konkreter zeigen

die Forschungsergebnisse: Je kleiner die Marktführer

sind (tele.ring, Hutchison 3G und Orange, Rang

5,4,3), umso mehr (und aggressiver) setzen sie

dramaturgische Mittel (längere Videos mit

emotionalem Story-Telling) ein; je grösser die

Marktführer sind (Telecom und A1, Rang 2 und 1),

umso mehr setzen sie auf Branding (Kategorie Info).

Digital Analytics – Implementing and Measuring Digital Strategies with KPIs

HMD Praxis der Wirtschaftsinformatik

>Issue 3/2016

Darius Zumstein & Ingo Gächter

ABSTRACT

Digital business has the advantage that all interactions and transactions of customers on websites and apps are tracked automatically. In Digital Analytics, a large amount of data and information can be analysed and used specifically for running digital businesses. The measurement and analysis of Key Performance Indicators (KPIs) and data-driven management of digital businesses are becoming increasingly important and complex. This contribution defines and exemplifies (Digital) Business Analytics. It shows how usage and performance of digital channels of information, communication and transaction (e.g. websites, online shops and apps) can be analysed. For this purpose, 22 categories of digital metrics and KPIs are systematically derived and discussed from a practical point of view.

OUTLOOK

• Barkleys Bank, Annual Summit:

GENERATION Z ...

• Xoogle & Google Hubs in Switzerland

• Research

Kai Zen directed Scrum...

GDI Studie – Smart Home 2030

Download: gdi.ch/smarthome2030

Von Karin Frick, Daniela Tenger

Publikation: Nov. 2015