digital transformation needs more than technology

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

Digital TransformationNeeds More Than

TechnologyAndreas Hauser

SVP, Design & Co-Innovation Center, SAP@HauserAndreas


Disclaimer

This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent.


What is Digital Transformation?

Application of Digital Technology in all aspects of human societyhuman


Photo by Francesco Crippa - CC BY 2.0

Mistake #1: Over-Engineering

DesirabilityHuman Factors

FeasibilityTechnology

Factors

ViabilityBusiness Factors


Mistake #2: Wishful Thinking

© 2004 herbX film



Factors



Mistake #3: En Vogue


Factors



http://www.motorstown.com/news/1797-peel-p50.html


Design-led Digital TransformationFocusing on People

Re-imaging Business Models and Business Processes

Leveraging breakthrough technology trends- Hyper-connectivity- Big Data- Mobility and Cloud- Internet of Things- Security

Re-imagine Customer and User Experience

DESIGN INNOVATION


Factors




Good Design Drives Shareholder Value2014 Design Value Index (DVI) from Design Management Institute (DMI)

$ 10,000

2004

$ 15,000

$ 20,000

$ 25,000

$ 30,000

$ 35,000

$ 40,000

$ 45,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Design Conscious Companies :AppleCoca-ColaFordHerman-MillerIBMIntuitNewell-RubbermaidNikeProcter & GambleStarbucksStarwoodStanley Black & DeckerSteelcaseTargetWalt DisneyWhirlpool

DVIS&P 500

$ 17,999.37

219%

$ 39,427.34

Source: http://www.dmi.org/?DesignValue

9

TODAY

Forrester IT survey, 2013

THE FUTURE

72%Keep the lights on

28%Drive business innovation

Drive business innovation

Keep the lights on

Incremental Innovation

Breakthrough Innovation

Shift From Information to Innovation Technology

10© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Monetary Value

Human Value

GainProductivity

SaveTraining

Costs

DecreaseUser

Errors

DecreaseChange

Requests

IncreaseUser

Satisfaction

IncreaseCustomerLoyalty

IncreaseSolutionAdoption

StrengthenRelationship

(IT and Business)

Design Delivers Business and Human Value

http://experience.sap.com/designservices

Launch




SAP UX and DESIGNAn Evolutionary Story

2004DST

SCALING UX

2014UX & DESIGN

ACROSS SAP

2005d.school

2013FIORI UX

SCALING UX2015

UX & DESIGNRECOGNITION

SAP won 15+ Design Awards

SAP has a rich history using Design and Design Thinking with

500+ customers

2010APPHAUS


Main Content NotificationsCustomizedView

SAP Fiori Design EvolutionOutlook

This is the current state of planning and may be changed by SAP at any time.


Videohttps://www.youtube.com/watch?v=lo9l0ES-rhc

https://www.youtube.com/watch?v=lo9l0ES-rhc

https://www.youtube.com/watch?v=lo9l0ES-rhc


the SAP you know


NEW EMPOWERRENEWDelivering SAP Fiori UX across SAP Solutions Customers to Innovate

through Design

&

Education& Best Practices

Tools & Technologies

UX Design Services

Execution of SAP’s UX Strategy


SAP Business Suite

SAP Fiori apps reference librarywww.sap.com/fiori-apps-library

Coming soon

SAP Fiori running on SAP HANA Cloud Platform

www.sap.com/fiori-demo

http://www.sap.com/fiori-apps-library

http://www.sap.com/fiori-apps-library

http://www.sap.com/fiori-demo


SAP S/4HANA

SAP S/4HANAOn-Premise Edition

SAP S/4HANACloud Editions

SAP Fiori: User Experience for SAP S/4HANA

Efficient access to information

User productivity

Complexity reduction



Cloud

New Home Page

e.g.

People Profile



NEW EMPOWERRENEWDelivering SAP Fiori UX across SAP Solutions Customers to Innovate

through Design

&

Education& Best Practices

Tools & Technologies

UX Design Services

Execution of SAP’s UX Strategy


AFTERBEFORE

SAP Screen PersonasSimplify SAP GUI Screens

https://personasgalleryimagineering.us1.hana.ondemand.com/PersonasGallery/


SAP WEB IDE SAPUI5 / OpenUI5

Discover Design Deliver

Tools & TechnologiesTo discover, design, develop, and deploy a great UX (UXaaS)


Video Splash and BUILDhttps://www.youtube.com/watch?v=jrU4ZYpgrpU

https://www.youtube.com/watch?v=jrU4ZYpgrpU

https://www.youtube.com/watch?v=jrU4ZYpgrpU


Design ThinkingPlaybook

Open SAPUX Courses

Design forNon-

Designers

Education & Best Practices http://www.experiencesplash.com

SAP Splash Scenes

http://www.experiencesplash.com/

http://playbook.itc.sap.com/

https://open.sap.com/

https://mooc.house/courses/dfnd1/

https://open.sap.com/

https://mooc.house/courses/dfnd1/

http://playbook.itc.sap.com/

https://www.experiencesplash.com/splashapp/

https://experience.sap.com/designservices/scenes


Create business value with human-centered design UX Design Services

Design Thinking Agile Development

© 2016 SAP SE. All rights reserved.

NCTNational Center for Tumor DiseasesSimplifying Patient Data Analysis to Save Lives

Read more...

Design +SAP HANA = Innovation

Analyzing health data to faster match patients to

clinical trials

“We are now able to extract and analyze data from various sources and present it to physicians and researchers in a way that enables surprising new insights.” Professor Dr. Christof von Kalle, Director, Translational Oncology, NCT

https://experience.sap.com/designservices/work/optimizing-ebays-signal-detection

© 2016 SAP SE. All rights reserved.

AMGCollaborative Planning Tool Drives Business Growth

Re-imagine collaborative manufacturing planning

Supporting transformation of AMG’s innovation process

“The design-led co-innovation process at SAP’s AppHaus acted as a catalyst for changing the nature of our organization’s relationship with SAP.“Dirk Zeller, Head of IT consulting, Mercedes AMG

Video https://www.youtube.com/watch?v=sk8k_Cisp74

https://www.youtube.com/watch?v=sk8k_Cisp74

https://www.youtube.com/watch?v=sk8k_Cisp74


Foster a design-led innovation cultureUX Design Services

People Process Place


Video https://www.youtube.com/watch?v=aCSI5V7xAGo

https://www.youtube.com/watch?v=aCSI5V7xAGo

https://www.youtube.com/watch?v=aCSI5V7xAGo


Interested

• Noticing• Individual success• Ad hoc,

unintentional• Grass roots• Design seen as

costs

Invested

• Adopting• Design is important• Resources provided• Best practices

defined• Point solution not

repeatable

Engaged

• Realizing• Design competency• Design used in day-to-day

business• Facilitates coherency of brand

Stages of Organizational ReadinessOrganization readiness for design thinking and innovation

Scaled

• Innovating• Collaboration w/ business• Co-innovation with end users• Design as business strategy• Process in place and scaled• World class design expertise• Awards in design & innovation


Common Barriers to Design and Innovation

People Process Place

Design talentExecutive SupportSiloed organizationsScalabilityPriority of designResources

Design as an after thoughtAd hoc, inconsistentDesign processEnd user involvementDesign iterationTolerance for failure

Co-innovation spaceLocation of teamsPhysical spacesVirtual placesProject rooms


How to embrace the human aspect?

Photo by Jon Carr (https://flic.kr/p/EtoDV)

Engage with your customers and users

Learn about Design & Design Thinking experiencesplash.com

Join the UX & Design Wave experience.sap.com


Thank You


Andreas HauserSenior Vice PresidentDesign & Co-Innovation Center

SAP SEDietmar-Hopp-Allee 1669190 Walldorf, Germany

[email protected] @HauserAndreaslinkedin.com/in/hauserandreas

mailto:[email protected]

34


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digital transformation needs more than technology

Leadership & Management