digital transformation or digital destruction? it's not only about technology, stupid!
TRANSCRIPT
Agnieszka M. Walorska @agaw
CREATIVE CONSTRUCTION @creativeconstr DIGITAL TRANSFORMATION OR DIGITAL DESTRUCTION
More than $30 billion in only 5 years!
© http://patronsaintofcheese.blogspot.de/2014_09_01_archive.html
Rethinking the financial industry from the ground up
UBER TAXI
Rethinking the entire concept of mobility and car ownership.
© h
ttp://
harb
orst
udio
spar
is.tu
mbl
r.com
/
© http://www.androidcentral.com/one-googles-self-driving-cars-hit-california-municipal-bus-feb-14
Autonomous vehicles to replace human drivers
© http://www.studying-in-us.org/health-insurance-and-the-health-care-system/
Apple‘s and Google‘s health kits ar threatening the insurance industry
© http://coffeesou.sg/blog/
Hotels face competition from Airbnb
74%
15%
Believe that their company has the skills and
capabilities to execute on that strategy.
Of business executives say their company has a
“DIGITAL STRATEGY”
ChiefDigitalOfficer
Only 16% of companies have a CDO
© https://blackjacknovel.wordpress.com/2013/09/16/305/
IT DIGITAL MARKETING
© http://fineartamerica.com/featured/angry-shout-man-illustration-don-bishop.html
In most organizations “digital” is a subordinate area of either IT or marketing
Technology is becoming more and more of a commodity
It’s not about having a digital strategy. It’s about having the whole business strategy ready for the digital age.
https://flic.kr/p/qiDM76
© Andrec
CONNECTED TOOTHBRUSHES
© http://www.tehnickaskolava.rs/pdf/engleski2013/houses.pdf
The expectations towards technology go beyond the ease of use
89%
24%
Develop their digital
products in a customer centric way.
Plan to compete mainly on
customer experience.
34% involve customers by conducting focus groups.
© http://www.zastavki.com/eng/Fantasy/wallpaper-96659.htm
© http://kentweakley.com/blog/photo-tip-stand/
© https://themichaelreport.com/2015/09/22/investors-are-worrying-about-gopro-for-all-the-wrong-reasons/
© https://www.emaze.com/@AFLCQQIF/Presentation-Name
AngryPCUser|bythevoyager
Digital Experts involve their customers early in the process!
Not easy to implement in a hierarchical organization.
„Great projects start out feeling
like buildings...“
„But in fact, great projects
are gardens.“
80% of companies rely
on traditional hierarchy.
© http://socialnewsdaily.com/60218/hbo-will-air-a-7-5-hour-version-of-the-godfather/
RISK-TAKING
VELOCITY
&
© h
ttp://
ww
w.s
dzsa
farip
ark.
org/
safa
ri/ch
eeta
h-sa
fari
© h
ttp://
ww
w.m
alik
adve
ntur
es.c
om/jo
urna
l
Digital Transformation requires quick adjustments and close cooperation within an interdisciplinary team
for 85% of the companies
FAILURE IS NOT
AN OPTION
Digital Experts focus on prototypes and products, they can test, improve and learn from
Don’t launch MVPs as „their products are not suitable for this approach“.
Regularly launch and evaluate MVPs.
11%
60%
„Yes, failure can hurt. But you can eighter run from it
or learn from it!“ - Rafiki - (ok, he didn‘t say „failure“, he said „past“)
THANK YOU
THANK YOU !
Telefon: +49 (0)30 / 4004 1922
www.creativeconstruction.de
AGNIESZKA M. WALORSKA @agaw | [email protected]