digital transformation steps for business

23
Digita l Transformat ion @AnnmarieHanlon

Upload: evonomie

Post on 27-Nov-2014

437 views

Category:

Business


9 download

DESCRIPTION

Digital transformation steps for business, a useful slide deck that shows why businesses need to adopt digital and how to get started.

TRANSCRIPT

Page 1: Digital transformation steps for business

Digital Transformation

@AnnmarieHanlon

Page 2: Digital transformation steps for business

Dave Chaffey and James Carson

“A staged programme of business improvements to People, Process and Tools used for integrated digital marketing to maximize the potential business contribution of digital technology and media.”

Digital Transformation

Page 3: Digital transformation steps for business

25 years’ ago

Page 4: Digital transformation steps for business

Technology exceeds companies' capabilities to manage the challenges

Page 5: Digital transformation steps for business
Page 6: Digital transformation steps for business

Where is

your business?

Page 7: Digital transformation steps for business

Digital StrategyONE Initial

TWOManaged

THRE

E Defined

FOUR Quantified

FIVE Optimized

87%

Page 8: Digital transformation steps for business

The usual way?

Page 9: Digital transformation steps for business

Performance Improvement Process

ONE Initial

TWOManaged

THRE

E Defined

FOUR Quantified

FIVE Optimized

87%

Page 10: Digital transformation steps for business

Adapting processes

Page 11: Digital transformation steps for business

Management Buy-InONE Initial

TWOManaged

THRE

E Defined

FOUR Quantified

FIVE Optimized

74%

Page 12: Digital transformation steps for business

“It’s not right for us”

Page 13: Digital transformation steps for business

Resourcing and structureONE Initial

TWOManaged

THRE

E Defined

FOUR Quantified

FIVE Optimized

77%

Page 14: Digital transformation steps for business
Page 15: Digital transformation steps for business

We witness well-known companies managing customer conversations publicly

And it’s not always positive

We’ve lost control

Page 16: Digital transformation steps for business

Customer feedback can be direct

Page 17: Digital transformation steps for business

And sometimes staff get frustrated

Page 18: Digital transformation steps for business

Responsibility

Skills

Tactics first

Agencies

Customers

Challenges

Page 19: Digital transformation steps for business

Getting started

1. Gain evidence  

2. Create objectives

Page 20: Digital transformation steps for business

Advocate

Vision

Team

Page 21: Digital transformation steps for business

Getting buy-in

Consider the timing

Page 22: Digital transformation steps for business

DIGITAL ROADMAP

Benchmark against competitors

Listen to customers

Build a team

Page 23: Digital transformation steps for business

1. Create an event

2. Divide up big tasks

3. Get all the actions on to the cloud

4. Appoint ‘owners’ for specific tasks

5. Identify quick wins

6. Have faster, shorter meetings

7. Say ‘thank you’!

@AnnmarieHanlon