digital transformation tour: montreal
TRANSCRIPT
Special Thanks to
our Partner
Agenda
1. We’re in the Age of the Customer
2. Digital experience is the brand
3. 3 Big Ideas to drive digital success
6
Digital Transformation is Real
• Organizations are reinventing business models,
putting digital at the center of their business.
• Organizations are seeking new technology
that supports this transformative vision.
• Drupal is the platform to
support digital transformation
both today and in the future.
8
Immersive brand experience
Rich food & recipe content
Integrated retail purchase & delivery
9
Consumers can transfer recipes into
shopping carts across preferred UK
grocers.
Age of the
Customer
We’re in the Age of the
Customer
A 20-year business cycle in which the most successful
enterprises will reinvent themselves to systematically
understand and serve increasingly powerful customers.– Forrester Research, 2014
Rise of ‘Always-On’ Customers
Forrester Research, 2014
Every Company Must
be Customer-
Obsessed• Deliver higher financial returns
• Secure brand loyalty
• Build brand trust
Digitalexperienceis the brand
Disruption in Action
Digital disruption isn’t always flashyGeico: Selling the Digital Experience
Geico: Selling digital experience
3 big ideas to drive digital success
1. Think – ‘Digital
Transformation’
• Speed and change are the new normal
• ‘Adapt or die’ in digital isn’t just a slogan
• Business + IT - Cooperation is Mandatory
Core
Business
Systems
• Slow, deliberate change
• Little experimentation
• Emphasize transaction
• Risk-averse
2. Shift from IT to BT
2. Shift from IT to BT
Core
Business
Systems
• Slow, deliberate change
• Little experimentation
• Emphasize transaction
• Risk-averseDigital
Experience
Systems
• Fast, frequent changes
• Lots of experimentation
• Emphasize content
• Risk-tolerant
Digital Center of Excellence
Marketing
IT
Agencies & Vendors
Digital Center of
ExcellenceConversations
Common language
Identifiable, verifiable business
value
People
TechnologyProcess
Digital
Success
3. Think beyond tech to succeed
