Ecommerce rends 2015T

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Sources: WeAreSocial - US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

DIGITAL SNAPSHOT

YoY

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INTERNET PENETRATION BY REGION

Sources: WeAreSocial - US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

Average growth: 10%

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Sources: WeAreSocial - US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

SHARE OF WEB TRAFFIC BY DEVICE

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DAILY INTERNET ACTIVITY

Sources: WeAreSocial - US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

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eCommerce Double-DigitGrowth Continues T

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B2C Ecommerce WW Sales 2012-2017

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Mobile Momentum ContinuesT

Source: Mobile Movement

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MOBILE COMMERCE TRENDS

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MOBILE MARKETING

MOBILE APPS

MOBILE TO BRIDGE GAP BETWEEN ONLINE AND OFFLINE

MOBILE FIRST

APRIL 21 EVERYTHING CHANGES!

That’s The Date The New Google Algorithm Drops

MOBILE PAYMENT

…

MOBILE SITES

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TMulti Screen Interaction

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17 39 30 43Minutes

Consumers rely on search to connect their experiences

across devices

MULTI SCREEN INTERACTION – Sequential & Simultaneous

38 24 9Daily Media Interaction %

CONTEXT drives device choise

Source: Google

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MULTI-DEVICE PATH TO PURCHASE

Sources: Google

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TFrom Multi to Omni Channel

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CONVERSION

EXPERIENCE

OMNI-CHANNEL PIRAMIDE

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OMNI-CHANNEL INFLUENCE

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MARKETING ATTRIBUTIONT

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Attribution is the process of assigning value to various touch-points along a consumer’s purchase journey

MARKETING ATTRIBUTION

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MARKETING ATTRIBUTION

Source: Acrobat Adobe

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TFrom Data To Context

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THE NEW B2C: FROM BASKET TO CONTENT TO CONTEXT

PERSONALIZATIONVISUAL STORYTELLING

SEGMENTATION

& TARGETING

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TBig Buying Days Are Getting Bigger

Cyber Monday, Black Friday, Green Monday, Singles Day, Chinese New Year ... jumping in on the holiday season as early as possible

Alibaba only took 2 hours to reach $2 billion in sales on Singles Day,

and by day’s end reported sale surpassed $9 billion

Last year, US Cyber Monday sales were $2.3 billion – up 29% vs

year before

About 70% of US Ecommerce shipments in 2014 made during Christmas

shopping included Free Shipping

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NEXT DAY OR FLEXIBLE DELIVERY?

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GIFTING IS 40% OF LUXURY PURCHASES

Sources: BAIN

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Marketplaces On Big Platforms

PUBLISHING PLATFORMS

SHOPPING PLATFORMS

T

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Are We Prepared For The …

THANK YOU

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Stefano Lenzi

eBusiness executive in the fashion Luxury industry with eCommerce, Finance and IT strong background in a matricial and complex international organization, particularly on a Share Service model.

Strong track record of successfully implemented websites in several countries for different Brands, with fast growth of revenues fuelled by business innovation.

Experienced in linking technology to business and e-commerce strategies and in driving a strong, client-focused culture.

UX, Usability, Web Marketing, Client Services, CRM, Cross Channel, Business Intelligence and integrated Logistic are among the strategic areas of continuous work to find excellence.

Both hands-on and strategic, passionate about digital and emerging trends.Always interested in new challenges and opportunities.