digital trends for academia
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267-342-4300 [email protected] webbmediagroup.com Sept. 5, 2012
September 5 | College of Business
Digital TrendsChanges in the Academia Landscape
Colorado State University
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Digital Trends| Changes in the Academia Landscape
NOTESThis is an abridged version of Amy’s presentation offering highlights and main points. Please note that this presentation contained numerous videos and audio elements which are not included here.
SCENARIO
Incoming Freshmen 2012
Born in 1994
Age 8 Age 10 Age 12 Age 13
These are the first Web 2.0 Natives
Expectations
Distinctions
Online Education* Students are not necessarily digitally literate
Disruption
S.S. Academia
Technology
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Webbmedia Group
Digital Trends| Changes in the Academia Landscape
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OUR WORK
Digital Trends| Changes in the Academia Landscape
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LEADERSHIPAmy Webb, CEO
• Former journalist (Newsweek, WSJ - Asia)• MIT Media Lab Research Affiliate• Lecturer at Columbia University• Advise/ invest in several startups• Consulted on curriculum for many universities
Digital Trends| Changes in the Academia Landscape
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Today’s AgendaFive Digital Trends in Academia
Social Video Virtual Desks Computational Search Artificial Assistants Crowdfunding
Five Recommendations For CSU Create New Positions No Tenured Prof Left Behind! Build a Staff-Only Gadget Lab Your Curricula Must Iterate Cross-Pollinate
Digital Trends| Changes in the Academia Landscape
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5 Digital trends
Digital Trends| Changes in the Academia Landscape
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<social video>
Digital Trends| Changes in the Academia Landscape
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Digital Trends| Changes in the Academia Landscape
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Case Study: Blair Fowler
Digital Trends| Changes in the Academia Landscape
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Digital Trends| Changes in the Academia Landscape
What: Teens/ twenty-somethings shoot video of themselves talking about what they just bought.“Hauls” are typically shot at home, in bedrooms.
Why: In 2010: Blair Fowler, then 17, had a YouTube channel with 6 million views. Older sis Elle’s channel had 14 million views.
Case Study Blair Fowler
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Digital Trends| Changes in the Academia Landscape
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Digital Trends| Changes in the Academia Landscape
Paradigm Shift
Easy for teenagersto make videos on a variety ofsubjects. And theyknow how to build audiences fast.
Blair helped usher ina new form of viralvideo marketing.
FCC and lawyers got involved.
Clear, positive ROI.
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Digital Trends| Changes in the Academia Landscape
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Entertainment Center
Digital Trends| Changes in the Academia Landscape
Edutainm
ent
Name of CSU Class - Date of Lecture
Shared whiteboard
space
+ Search+ Synched notes+ Mobile
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Not just for distance-learning
Digital Trends| Changes in the Academia Landscape
Audience engagement
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Not just for distance-learning
Digital Trends| Changes in the Academia Landscape
Student engagement
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</social video>
Digital Trends| Changes in the Academia Landscape
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<virtual desks>
Digital Trends| Changes in the Academia Landscape
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Cloud Repositories
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Cloud Service Aggregators
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Cloud Service Aggregators
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Digital Trends| Changes in the Academia Landscape
Blackboard offers tremendous resources...
But isn’t as nimble, iterative or innovativeas it could be.
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Are there other ways you can joinyour students at their
virtual desks?
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</virtual desks>
Digital Trends| Changes in the Academia Landscape
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<computational search>
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Digital Trends| Changes in the Academia Landscape
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Digital Trends| Changes in the Academia Landscape
live demo
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Digital Trends| Changes in the Academia Landscape
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There are more sophisticatedways of crunching and interpreting numbers.
Digital Trends| Changes in the Academia Landscape
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</computational search>
Digital Trends| Changes in the Academia Landscape
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<artificial assistants>
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Digital Trends| Changes in the Academia Landscape
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Sonar
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Digital Trends| Changes in the Academia Landscape
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Digital Trends| Changes in the Academia Landscape
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Digital Trends| Changes in the Academia Landscape
Longhand Division vs Calculator
HTML vs Dreamweaver
Spell Checker vs Dictionary
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Digital Trends| Changes in the Academia Landscape
These resources are inevitable.
Teach as complimentary tools.
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</artificial assistants>
Digital Trends| Changes in the Academia Landscape
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<crowdfunding>
Digital Trends| Changes in the Academia Landscape
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Digital Trends| Changes in the Academia Landscape
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Lots of learning and education-based projects.
Digital Trends| Changes in the Academia Landscape
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Digital Trends| Changes in the Academia Landscape
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Essentially, you’re pre-buying a productwhich may or may not get made.
Digital Trends| Changes in the Academia Landscape
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Digital Trends| Changes in the Academia Landscape
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• Must have raised < $1m in the past year.
• Can crowdfund up to $2m.
• Have to make your business plan open to the public.
• Legal issues and costs: lawyer has to structure the funding deal and set up the paperwork.
Digital Trends| Changes in the Academia Landscape
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Changes the entrepreneurial space
Increases opportunities to launch
*Also opportunity to monetize distancelearning in support...
Digital Trends| Changes in the Academia Landscape
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</crowdfunding>
Digital Trends| Changes in the Academia Landscape
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5 recommendations
Digital Trends| Changes in the Academia Landscape
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#1. Create new positions andadd experience to your boards
Digital Trends| Changes in the Academia Landscape
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Digital Trends| Changes in the Academia Landscape
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Digital Trends| Changes in the Academia Landscape
Make these positions visible.Demonstrate your leadership.
Spearhead new programs; follow through.
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#2. No Tenured Prof Left Behind!
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University Professors: Prerequisites*
• Email; Emailing and opening attachments• Internal systems (Blackboard, Moodle, etc.)• How to use your Crestron system in class.• How to use track changes/ notes. • Cloud systems: Google Docs, Dropbox, Evernote. Also, know what the cloud is.• Twitter and Facebook fundamentals, lexicon. • YouTube fundamentals, lexicon.• How to properly search for information online.• How to text message.• Read media-tech blogs daily: All Things D, Mashable, Techland, etc.
*as of 12:00pm on Sept. 5th
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When professors in your department can’t work the projector system
properly or open an email attachment, it undermines your college’s authority.
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Consider asking for alumni support in a different way: Reverse Mentorship.
Digital Trends| Changes in the Academia Landscape
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Professors: You can still be an authority in your area and ask for help with newer tools. The longer you wait, the bigger the digital divide you’ll have to cross.
Administration: This is a battle you must choose to fight. You’re doing a disservice to your students otherwise.
Digital Trends| Changes in the Academia Landscape
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#3. Build a Staff-Only Gadget Lab!
Digital Trends| Changes in the Academia Landscape
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• iPad• iPhone• Kindle• Nook• Sony e-Reader• Samsung Galaxy Tab• HP Tablet• Chromebook• BlackBerry phone• Windows OS laptop• Mac OS laptop
Sample Gadget Lab List
• App allowance (iTunes card)• Digital camera• Digital video camera• Digital audio recorder• Subscriptions to Spokeo, Spotify, etc.• Kinect• PS3• All necessary batteries and cables
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Available to all Staff: admins, researchers,tenured professors, adjuncts, deans, etc.
Check in/out equipment for a limited time.
“Play date” for staff only.
Digital Trends| Changes in the Academia Landscape
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Digital Trends| Changes in the Academia Landscape
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Download one app a week.
Take notes using a spreadsheet. Use tags.
Delete or keep app once you’re done.
Repeat!
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#4. Your curriculum must be iterative.
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• Entrepreneurship fundamentals shouldn’t be a separate name or concentration anymore. • Current methods for collecting, editing and producing content should be woven into classes.• Syllabi must be made current.
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Marketing: What agencies want now
Accounting/ Finance: Modern case studies(Instagram acquisition); real-world valuations (Facebook, Pinterest)
Management: Modern workflow systems; realistic org charts; modern HR (social media)
Behavioral Economics (and statistics) for all!
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#5. Cross-pollinate
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Ideally, CSU business students should also learn:
Digital Trends| Changes in the Academia Landscape
• Agile method• Scrum• Project management• Managing remote teams• Social media• Spotting change and trends• Computational search• Deep web search
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How can you enhance the in-personstudent with digital tools?
How can you enhance the distancelearning student with better platforms?
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You made it!
Questions?
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Amy’s new book is “Data, A Love Story”@DataLoveStory
Available for pre-order now. (Penguin)
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Amy’s CoordinatesEmail: [email protected], etc: @webbmedia
Tel: 267-342-4300
THANKS!
Digital Trends| Changes in the Academia Landscape