digital velocity 2014: "tagging the customer journey: web mobile and cloud-based...

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Tagging the Customer Journey: Web, Mobile and Cloud-Based Applications Austin Walne walne Product Manager, Customer Acquisition & Monetization at Mindjet

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Presentation by Austin Walne, Product Manager, Customer Acquisition & Monetization, Mindjet Understanding how visitors interact with your web sites and mobile channels is critical for providing a better user experience. But what about visitor interaction with your web-based product? What features and capabilities are customers using? How are they navigating the application? Learn how Mindjet is using Tealium to tag its cloud application and connect the dots across multiple digital touch points.

TRANSCRIPT

Page 1: Digital Velocity 2014: "Tagging the Customer Journey: Web Mobile and Cloud-Based Applications"

Tagging the Customer Journey: Web, Mobile and Cloud-Based Applications

Austin Walne

walne

Product Manager, Customer Acquisition & Monetization at Mindjet

Page 2: Digital Velocity 2014: "Tagging the Customer Journey: Web Mobile and Cloud-Based Applications"
Page 3: Digital Velocity 2014: "Tagging the Customer Journey: Web Mobile and Cloud-Based Applications"
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About Mindjet

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Page 6: Digital Velocity 2014: "Tagging the Customer Journey: Web Mobile and Cloud-Based Applications"

Crawl – Walk – Run

Page 7: Digital Velocity 2014: "Tagging the Customer Journey: Web Mobile and Cloud-Based Applications"

CRAWL--

Website

Page 8: Digital Velocity 2014: "Tagging the Customer Journey: Web Mobile and Cloud-Based Applications"

Crawl – Website

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Crawl – Website

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Mindjet Retargeted Ad

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WALK--

eCommerce

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Walk – eCommerce/Engineering

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RUN--

Engineering/Data Science

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Thank You

Austin Walne

walne

Product Manager, Customer Acquisition & Monetization at Mindjet