digital velocity london 2017: mobile, iot, cloud

© 2017 Tealium Inc. All rights reserved. | 1© 2017 Tealium Inc. All rights reserved. | 1

MOBILE, IOT, CLOUDPresented by Craig Rouse

© 2017 Tealium Inc. All rights reserved. | 2

▪ Data Collection Approaches

▪ Basic Tracking Concepts

▪ Push Notifications & Personalisation

▪ Discussion/Q&A/AMA

Agenda


Tracking ApproachesCloud Delivery vs. Tag Management


First, there was Tag

Management :-]


Device Based Delivery


Then came Cloud Delivery

:-D


Cloud Based Delivery


App end-users will see direct

benefits of Cloud Delivery


Integration options

▪ iOS Swift

▪ iOS Objective-C

▪ Android/Android Wear

▪ Cordova

▪ Windows 8

Tag Management & UDH

▪ Java

▪ Python

▪ Windows 10 (Universal)

▪ tvOS

▪ Roku

▪ C#/Xamarin

UDH Only


github.com/tealium


Basic Tracking Concepts


Views & Events

▪ Separate "trackView" method in SDK

▪ Important for Analytics services to differentiate between interaction and screen views

Views

Everything else:

▪Game events

▪In-app purchase

▪Call-to-action buttons

▪Notification interactions (e.g. swipe away/dismiss)

▪Survey completed

Events


What To Track

▪ All screen views (especially for analytics)

▪ All events you wish to measure

▪ Track as much as possible upfront - adding tracking later on is much more difficult!


Push & Personalisation


▪ Personalise in App• VIP Features

• Offers

Dynamic Personalization


▪ Device token generated by Apple/Google▪ Device token collected from Firebase

SDK or iOS ▪ Token sent to Apple/Google's servers▪ Once token is available, any 3rd party

system can be used to send a message to that device

▪ If token passed to Tealium, this can be used directly with Firebase or other 3rd party push software (e.g. Urban Airship)

How Push Works


▪ Push can be used to control features in the app (e.g. Flappy Beast game)

▪ Push Surveys▪ Unlock extra content for valued

subscribers▪ Reduce ads for certain customers▪ Optimise ad spend▪ Location-based personalisation▪ Dynamically change which channel used

for communication with customer▪ Tealium can complement other 3rd party

optimisation platforms, such as Optimizely

Personalisation Use Cases


▪ Get audience data back into the app in real time▪ Respond to changes in audiences/visitor attributes▪ Full visitor profile is cached and downloaded periodically▪ Unlock features based on user loyalty or other metrics tracked in AudienceStream/UDH

Data Layer Enrichment


Thank youCraig Rouse


THE NAME OF THIS SLIDEThe subtitle of this slide


Adam CoreyVP, Marketing and Business Development

Adam Corey leads Tealium’s marketing and partnership efforts, and is

responsible for driving awareness around the power of Tealium and

cultivating alliances with best-of-breed customer data solutions. He

has over 13 years of experience in digital analytics, marketing and

business development. Prior to joining Tealium, Adam led the

solutions consulting groups at Upsight and CrowdFactory (now part of

Marketo). He also previously led technical production efforts at

ABCNEWS.com.



Adam Corey leads Tealium’s marketing and partnership efforts, and is

responsible for driving awareness around the power of Tealium and

cultivating alliances with best-of-breed customer data solutions. He

has over 13 years of experience in digital analytics, marketing and

business development. Prior to joining Tealium, Adam led the

solutions consulting groups at Upsight and CrowdFactory (now part of

Marketo). He also previously led technical production efforts at

ABCNEWS.com.



Adam Corey leads Tealium’s marketing and

partnership efforts, and is responsible for driving

awareness around the power of Tealium and

cultivating alliances with best-of-breed customer

data solutions. He has over 13 years of

experience in digital analytics, marketing and

business development. Prior to joining Tealium,

Adam led the solutions consulting groups at

Upsight and CrowdFactory (now part of Marketo).

He also previously led technical production efforts

at ABCNEWS.com.


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Thank youPersons Name

digital velocity london 2017: mobile, iot, cloud

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